MobileCause Company Profile

Background

Overview

Founded in 2008, MobileCause is a technology company dedicated to empowering nonprofit organizations through innovative digital fundraising and donor engagement solutions. The company's mission is to help nonprofits attract more donors and inspire giving by providing a comprehensive suite of mobile-friendly tools. These tools include online giving, virtual event fundraising, peer-to-peer and crowdfunding campaigns, text-to-give, and mobile messaging. MobileCause has partnered with thousands of nonprofit organizations, including The Salvation Army, United Way, Boys & Girls Clubs of America, and Habitat for Humanity, to enhance their fundraising initiatives.

Key Strategic Focus

Core Objectives and Specialization

MobileCause focuses on delivering self-service, digital campaign tools designed to help K-12 schools and nonprofits quickly augment their fundraising programs. The company's solutions are tailored to support organizations in engaging donors through various channels, including mobile, virtual, hybrid, and in-person events. By integrating advanced event fundraising tools such as auctions and guest management, MobileCause aims to enhance the overall fundraising experience for both organizations and donors.

Key Technologies Utilized

The company's platform offers intuitive tools such as online and mobile-ready donation forms, highly configurable campaign pages, text-to-donate, peer-to-peer and social fundraising, reporting, and CRM integrations. These technologies enable nonprofits to streamline their fundraising efforts and effectively engage with their donor base.

Primary Markets Targeted

MobileCause primarily serves midsize and large nonprofits, as well as K-12 schools, that seek to engage donors through a combination of mobile, virtual, hybrid, or in-person events. The company's solutions are designed to support organizations in adapting to modern communication channels and fundraising strategies.

Financials and Funding

Funding History

As of August 2024, MobileCause has raised a total of $15 million in funding over five rounds. The latest funding round occurred on January 9, 2017, amounting to $15 million. The funding was led by Level Equity, a technology-focused growth equity firm based in New York City. Sarah Sommer, founder and partner at Level Equity, joined MobileCause's board as part of the investment.

Revenue

In 2021, MobileCause reported an annual revenue of approximately $963,700. The company has demonstrated consistent revenue growth since its inception, reflecting its expanding user base and increasing adoption across various industries.

Technological Platform and Innovation

Proprietary Technologies

MobileCause's platform includes a range of proprietary technologies designed to facilitate digital fundraising and donor engagement. These include online and mobile-ready donation forms, configurable campaign pages, text-to-donate capabilities, peer-to-peer and social fundraising tools, reporting features, and CRM integrations.

Scientific Methodologies

The company employs advanced event fundraising tools such as auctions and guest management to support organizations in engaging donors through various channels, including mobile, virtual, hybrid, or in-person events.

Leadership Team

Key Executives

Victor Limongelli: Chief Executive Officer

Ged Mackey: Chief Technology Officer

Victor Limongelli has been instrumental in leading MobileCause's strategic initiatives and growth. Ged Mackey oversees the company's technological development and innovation.

Competitor Profile

Market Insights and Dynamics

The digital fundraising market has experienced significant growth, driven by the increasing adoption of mobile and online giving platforms by nonprofit organizations. The demand for comprehensive, user-friendly fundraising solutions continues to rise as organizations seek to engage donors through multiple channels.

Competitor Analysis

MobileCause operates in a competitive landscape with several notable competitors:

Blackbaud Online Express: Offers simple, smart online donation and fundraising software, including email management, event management, and reporting tools.

Keela: Provides a comprehensive nonprofit management platform with features such as donor management, fundraising tools, and reporting capabilities.

Give by Cell: Specializes in mobile fundraising solutions, offering services like text-to-donate and mobile engagement tools.

These competitors focus on providing digital fundraising and donor management solutions, each with unique features and target markets.

Strategic Collaborations and Partnerships

In June 2021, MobileCause was acquired by Community Brands, a leading provider of cloud-based software and payment solutions for associations, nonprofits, and schools. This acquisition aimed to enhance Community Brands' fundraising suite by integrating MobileCause's self-service, digital campaign tools. The partnership enables nonprofits and schools to augment their fundraising programs quickly and engage donors through various channels, including mobile, virtual, hybrid, or in-person events.

Operational Insights

MobileCause's integration into Community Brands' portfolio has strengthened its market position by combining resources and technologies to offer a more comprehensive fundraising solution. The company's focus on mobile and digital fundraising tools provides a distinct competitive advantage in the evolving nonprofit sector.

Strategic Opportunities and Future Directions

MobileCause is well-positioned to capitalize on the growing trend of digital and mobile fundraising. By leveraging its comprehensive suite of tools and the support from Community Brands, the company aims to expand its reach and continue to innovate in the nonprofit fundraising space.