Mobility CarSharing Company Profile

Background

Overview

Mobility CarSharing, officially known as Mobility Cooperative, is Switzerland's leading car-sharing company. Established on May 2, 1997, through the merger of AutoTeilet-Genossenschaft (ATG) and ShareCom, Mobility has grown to become a significant player in the shared mobility sector. The cooperative's mission is to provide an energy-efficient, resource-conserving, and environmentally friendly alternative to private vehicle ownership. By offering a diverse fleet of vehicles accessible on a pay-per-use basis, Mobility aims to make transportation more sustainable and economical.

Mission and Vision

Mobility's mission is to operate vehicles of all types in an energy-efficient, resource-conserving, and environmentally friendly manner through mutual assistance. The cooperative envisions providing services in the mobility sector both within Switzerland and internationally, offering vehicles of all types for paid use as an ecological and economic alternative to individual ownership.

Industry Significance

As the largest car-sharing company in Switzerland, Mobility plays a pivotal role in promoting sustainable transportation solutions. Its extensive network and diverse vehicle offerings have set a benchmark in the shared mobility industry, influencing both local and international markets.

Key Strategic Focus

Core Objectives

Sustainability: Reducing the environmental impact of transportation by offering eco-friendly vehicle options.

Accessibility: Providing convenient and widespread access to shared vehicles across Switzerland.

Innovation: Continuously enhancing services through technological advancements and strategic partnerships.

Areas of Specialization

Car-Sharing Services: Offering a wide range of vehicles, including compact cars, convertibles, light vans, and e-scooters, available at numerous locations.

Fleet Management: Efficiently managing a diverse fleet to meet varying customer needs.

Sustainable Mobility Solutions: Integrating electric vehicles into the fleet to promote eco-friendly transportation.

Key Technologies Utilized

MobiSys 2.0: A proprietary booking system developed by Mobility, facilitating seamless reservations and fleet management.

Electric Vehicle Integration: Incorporating electric vehicles into the fleet to reduce carbon emissions and promote sustainable transportation.

Primary Markets Targeted

Urban Areas: Providing convenient car-sharing options in cities and towns across Switzerland.

Tourism and Leisure: Offering flexible transportation solutions for tourists and leisure travelers.

Business Sector: Supplying companies with efficient and cost-effective vehicle options for their operations.

Financials and Funding

Funding History

As a cooperative, Mobility CarSharing is primarily funded through member contributions and operational revenues. Specific details regarding external funding rounds and investors are not publicly disclosed.

Recent Financial Performance

Revenue: In 2024, Mobility reported a turnover of CHF 81.7 million.

Employees: The company employed 240 staff members, sharing 216 full-time positions.

Utilization of Capital

The capital is utilized for expanding the vehicle fleet, enhancing technological infrastructure, and supporting sustainability initiatives.

Pipeline Development

Key Initiatives

Fleet Expansion: Continuously increasing the number of vehicles and locations to meet growing demand.

Electric Vehicle Integration: Gradually incorporating more electric vehicles into the fleet to promote eco-friendly transportation.

Technological Enhancements: Upgrading the MobiSys 2.0 system to improve user experience and operational efficiency.

Anticipated Milestones

Fleet Growth: Ongoing expansion to cover more areas and offer a wider range of vehicles.

Sustainability Goals: Achieving a higher percentage of electric vehicles in the fleet in the coming years.

Technological Platform and Innovation

Proprietary Technologies

MobiSys 2.0: An advanced booking and fleet management system developed in-house to streamline operations and enhance customer experience.

Significant Scientific Methods

Sustainability Reporting: Conducting annual business and sustainability reports audited by the Global Reporting Initiative, achieving Application Level B in 2014.

Leadership Team

Executive Profiles

Roland Lötscher: Since 2019, Roland has served as the CEO of Mobility CarSharing, leading the company through significant growth and technological advancements.

Raoul Stöckle: Appointed President of the Board of Directors in 2025, Raoul brings extensive experience in corporate governance and strategic development.

Competitor Profile

Market Insights and Dynamics

The car-sharing market in Switzerland is characterized by a growing demand for sustainable and flexible transportation solutions. Mobility CarSharing faces competition from both local and international companies offering similar services.

Competitor Analysis

First Car Rental: A provider of car rental solutions based in Durban, South Africa.

Savaari Car Rentals: An online cab booking aggregator operating in Bengaluru, India.

Carzonrent: A leisure and travel services provider headquartered in New Delhi, India.

Locauto: An automotive rental solutions provider based in Milan, Italy.

Strategic Collaborations and Partnerships

Mobility CarSharing collaborates with various public transport companies, such as the Swiss Federal Railways (SBB), to provide parking spaces at railway stations and promote combined transport offers. Additionally, partnerships with rental car companies like Hertz and Europcar offer Mobility members reduced rental rates.

Operational Insights

Mobility's strategic considerations include expanding its vehicle fleet, enhancing technological infrastructure, and increasing the integration of electric vehicles to maintain a competitive edge in the market.

Strategic Opportunities and Future Directions

The company aims to expand its services to more locations, increase the proportion of electric vehicles in its fleet, and continue technological innovations to improve customer experience and operational efficiency.