Mobiquity Technologies, Inc. Company Profile

Background

Overview

Mobiquity Technologies, Inc. is a next-generation advertising technology and data intelligence company specializing in programmatic advertising solutions. The company operates through three proprietary platforms: the Advertising Technology Operating System (ATOS), a Data Intelligence Platform, and a Publisher Platform for Monetization and Compliance. These platforms collectively aim to enhance the efficiency and effectiveness of digital advertising campaigns.

Mission and Vision

Mobiquity's mission is to empower enterprises in the programmatic industry to optimize the monetization of advertising, audience segments, and data compliance. The company envisions becoming a leading provider of innovative advertising technology solutions that drive meaningful business outcomes for its clients.

Primary Area of Focus

The company's primary focus is on delivering data-driven advertising solutions that integrate artificial intelligence (AI) and machine learning (ML) to automate and optimize digital advertising campaigns across various channels, including web, mobile, and connected TV.

Industry Significance

Operating within the rapidly evolving programmatic advertising industry, Mobiquity plays a pivotal role in transforming how advertisers reach and engage consumers. By leveraging advanced technologies and data analytics, the company contributes to the evolution of digital marketing strategies, offering scalable and efficient solutions to its clients.

Key Strategic Focus

Core Objectives

Innovation in AdTech: Develop and deploy cutting-edge advertising technologies that enhance campaign performance and targeting precision.

Data Intelligence: Utilize comprehensive data analytics to provide actionable insights into consumer behavior, enabling more effective audience segmentation and targeting.

Publisher Monetization: Offer solutions that assist publishers in effectively monetizing their content while ensuring compliance with data privacy regulations.

Specific Areas of Specialization

Programmatic Advertising: Automated buying and selling of digital ad space using software and algorithms to streamline the ad buying process.

Data Compliance: Ensuring adherence to data privacy laws and regulations, such as GDPR and CCPA, in all advertising and data collection activities.

Audience Targeting: Employing data-driven strategies to identify and engage specific consumer segments effectively.

Key Technologies Utilized

Artificial Intelligence (AI): Enhancing ad targeting and campaign optimization through machine learning algorithms.

Machine Learning (ML): Analyzing large datasets to predict consumer behavior and improve ad performance.

Big Data Analytics: Processing and analyzing vast amounts of data to extract meaningful insights for strategic decision-making.

Primary Markets Targeted

Advertisers and Brands: Seeking efficient and effective digital advertising solutions.

Publishers: Looking to monetize their content while maintaining data compliance.

Agencies: In need of advanced tools for campaign management and audience analysis.

Financials and Funding

Funding History

As of December 2025, Mobiquity Technologies, Inc. has raised a total of $13 million in funding. The most recent funding round occurred on October 11, 2016, for $13 million.

Total Funds Raised

The company has secured a total of $13 million in funding to date.

Notable Investors

Specific details regarding individual investors are not publicly disclosed.

Intended Utilization of Capital

The capital raised is intended to support the development and expansion of Mobiquity's proprietary platforms, enhance technological capabilities, and drive growth in its target markets.

Pipeline Development

Key Pipeline Candidates

ATOS Platform: An AI and machine learning-based platform for ad serving and campaign management.

Data Intelligence Platform: Offers insights into consumer real-world behaviors via ingestion and normalization of location, transactional, contextual, and search data.

Publisher Platform for Monetization and Compliance: A single-vendor ad tech OS for content publishers, enabling monetization of user data and advertising inventory.

Stages of Development

All three platforms are in active development and deployment stages, with ongoing enhancements to improve functionality and user experience.

Target Conditions

The platforms are designed to address challenges in digital advertising, data compliance, and audience targeting across various industries.

Anticipated Milestones

Platform Enhancements: Continuous updates to incorporate advanced features and improve performance.

Market Expansion: Broadening the adoption of platforms among advertisers, publishers, and agencies.

Technological Platform and Innovation

Proprietary Technologies

ATOS Platform: An integrated solution for managing digital advertising campaigns, utilizing AI and ML for optimization.

Data Intelligence Platform: A system that processes and analyzes diverse data sources to provide actionable insights.

Publisher Platform: A comprehensive toolset for publishers to manage content monetization and ensure data compliance.

Significant Scientific Methods

AI and ML Algorithms: Used for predictive analytics, audience segmentation, and campaign optimization.

Big Data Processing: Techniques for handling and analyzing large datasets to extract meaningful patterns and insights.

Leadership Team

Key Executives

Dean Julia: Chief Executive Officer (CEO)

Professional Background: Extensive experience in digital advertising and data intelligence sectors.

Contributions: Led the strategic direction and growth initiatives of Mobiquity Technologies.

Anne Provost: Independent Director

Professional Background: Background in corporate governance and strategic advisory roles.

Contributions: Provides oversight and guidance on corporate strategies and operations.

Gene Salkind: Chairman of the Board

Professional Background: Experience in executive leadership and board governance.

Contributions: Oversees board activities and contributes to high-level strategic decisions.

Competitor Profile

Market Insights and Dynamics

The programmatic advertising industry is characterized by rapid technological advancements and increasing demand for data-driven marketing solutions. The market is expected to continue growing, driven by the need for more efficient and targeted advertising strategies.

Competitor Analysis

The Trade Desk: A leading demand-side platform offering programmatic advertising solutions.

LiveRamp: Specializes in data connectivity and identity resolution for marketers.

OneTrust: Focuses on privacy, security, and data governance solutions.

Strategic Collaborations and Partnerships

Mobiquity has entered into a strategic partnership with Context Networks to integrate digital advertising solutions into gaming environments, enhancing player engagement and expanding advertising reach.

Operational Insights

Mobiquity differentiates itself through its comprehensive suite of platforms that address various aspects of digital advertising, from campaign management to data compliance and audience targeting. This integrated approach provides a competitive edge in delivering end-to-end solutions to clients.

Strategic Opportunities and Future Directions

The company aims to expand its market presence by enhancing platform capabilities, forming strategic alliances, and exploring new verticals to drive growth and innovation in the digital advertising space.