Company Research Report: Mobly Inc.

Company Overview

Name: Mobly Inc.

Mission of the Company: Mobly aims to empower marketing teams by creating a centralized system for event marketing, enabling seamless management of events from planning to execution and impact measurement.

Founded: Mobly was founded in 2023.

Founders and Key People:

• Zach Barney - Co-Founder and CEO

• Joe Turner - CTO

• Kris Jenkins - Co-Founder and COO

• Kerry Peterson - Director of Engineering

Headquarters: No information is available.

Number of Employees: No information is available.

Revenue: No information is available.

What the Company is Known For: Mobly is known for its mobile-first SaaS platform that facilitates efficient lead capture and enrichment at events, aimed at enhancing speed to lead conversion for B2B companies.

Products

Mobly App

• High Level Description: The Mobly app is designed as a comprehensive lead capture and engagement tool specifically for in-person networking at events. It enables users to capture leads, enrich contact data, and engage via multiple communication channels, all while seamlessly integrating with CRM systems.

• Key Features:

• Event Agnostic Capture: Allows lead capture from various formats using OCR technology, including business cards, badges, and handwritten notes.

• Instant Enrichment: Automatically enriches captured data with company and contact details from partners and public sources.

• CRM Integration: Pushes enriched leads directly into CRM systems for immediate processing.

• Multi-Channel Engagement: Facilitates engagement with leads through phone, text, email, and social media.

• Real-Time Tagging: Includes features for tagging and segmenting leads for personalized follow-ups.

• Offline Mode: Operates without internet connectivity to ensure continuous data capture.

Recent Developments

Recent Funding:

• In a significant development, Mobly raised $4.3 million in seed funding, co-led by Jump Capital and Eniac Ventures, with participation from Peterson Ventures and others. This funding will be used to scale operations, enhance product offerings, and expand integration capabilities.

New Products and Features:

• Mobly has introduced enhancements such as an event-agnostic lead capture solution that eliminates the need for event-exclusive scanning hardware, thereby reducing cost and complexity for event marketers.

Key Partnerships:

• Mobly has integrated with leading CRM and marketing automation platforms to streamline the lead capture and qualification process.

Other Developments:

• The company is focusing on expanding its engineering team and investing in customer success to provide robust support and continued innovation in their product suite.

Strategic Insights:

• Mobly aims to revolutionize the event marketing landscape by providing a comprehensive tool that not only captures leads but enriches and segments them for higher conversion efficiency, effectively reducing the average deal cycle time.

This overview details Mobly Inc.'s strategic initiatives, leadership, product offerings, and recent developments, underscoring its positioning as a disruptive force in the event marketing technology sphere.