Modern Citizen Inc. - Company Market Research Report

Company Overview

• Name: Modern Citizen Inc.

• Mission of the Company: Modern Citizen aims to create a brand that women could connect with, offering an elevated point of view at accessible pricing, while progressing toward ethical and ecologically-responsible and inclusive industry practices.

• Founded: 2015

• Founder: No information is available.

• Key People: No specific key people are mentioned.

• Headquarters: San Francisco, California, USA

• Number of Employees: 22 permanent employees (12 Full-Time, 10 Part-Time) all located in the United States.

• Revenue: No information is available.

• Known For: Modern Citizen is known for producing luxurious basics and fashion pieces that combine elevated aesthetics with practical functionality, intended to stay in customers' wardrobes for years.

Products

• Product Offerings:

• Clothing: Sweaters, Dresses, Tops, Tees, Skirts, Shorts, Pants, Outerwear

• Accessories: Jewelry

• Special Edits: Wear to Work, Tie-Waist Styles, Petite Lengths, Natural Fibers, Occasion Dresses

• High Level Description:

• Modern Citizen provides a versatile and modern range of fashion items designed with a refined perspective, suitable for various occasions while remaining accessible and sustainable.

• Key Features:

• Eco-Conscious Collection: Utilizes materials that are ecologically better than conventional counterparts, such as recycled, organic, or natural fibers.

• Inclusive Sizing: Offers sizes XS - 1X to cater to a broader customer base.

• Versatility and Longevity: Designed to be machine-washable and durable for long-term wardrobe use.

• Garment Care Best Practices: Promotes easy care tips to reduce environmental footprint.

Recent Developments

• Recent Developments:

• Responsibility Report FY 2023: Released the first annual Responsibility Report detailing eco-friendly initiatives and progress.

• End-of-Life Extension Initiatives: Launch of a partnership with thredUP for a resale shop to limit waste.

• Responsibility in Sourcing: Continued emphasis on improving the ethical and sustainable supply chain.

• New Products Launched:

• Capsule Collection for Petite Sizes: Late 2023 saw the launch of the first Petite sizes (XS - 1X) with a capsule collection of best-selling dresses.

• New Features Added:

• Introduction of the Short inseam option on core ponte pant styles in 2022.

• New Partnerships:

• Commitment to working with small to medium-sized manufacturers, including partnerships for waste reduction and responsible business practices.

This report encapsulates Modern Citizen’s dedication to refining its business model through responsibility, sustainable practices, and inclusivity, while maintaining a focus on delivering luxurious yet accessible fashion.