Background
Founded in January 2021 by Juhi Dang, mohjo is a Singapore-based direct-to-consumer brand specializing in clean-label, plant-based dairy alternatives. The company's mission is to provide nutritious, additive-free plant-based beverages that are both healthful and environmentally friendly. mohjo's initial product line includes almond milk and almond milk-based beverages, crafted without stabilizers, thickeners, artificial sweeteners, or other chemical additives. These products are produced in Singapore using high-quality ingredients, reflecting the company's commitment to quality and sustainability.
Key Strategic Focus
mohjo's strategic focus centers on delivering 100% clean, plant-based foods and beverages. The company aims to address the shortcomings of existing dairy alternatives, which often lack nutritional value and contain numerous additives. By offering products made from whole nuts, roots, and fruits, mohjo targets health-conscious consumers seeking nutritious and tasty dairy alternatives. The company operates primarily in the Asia-Pacific region, a market that dominates the global dairy alternatives sector with a 44% share.
Financials and Funding
In August 2021, mohjo secured seed funding led by East Ventures, with participation from iSeed Southeast Asia, K3 Ventures, and other high-profile angel investors. The investment is intended to build capacity, launch additional products, strengthen the team, and increase market penetration.
Pipeline Development
mohjo's product pipeline includes unsweetened, sweetened, and cacao almond milk products. These offerings are designed to cater to a variety of consumer preferences while maintaining the company's commitment to clean-label, additive-free beverages. Future product developments are expected to expand the range of plant-based dairy alternatives available to consumers.
Technological Platform and Innovation
mohjo differentiates itself through its proprietary production processes that emphasize the use of whole, natural ingredients without additives. The company's manufacturing facility in Singapore ensures quality control and product consistency. By focusing on clean-label products, mohjo leverages consumer demand for transparency and healthfulness in food and beverage choices.
Leadership Team
Juhi Dang, the founder and CEO of mohjo, brings over 13 years of experience in consumer-first product innovation. Her leadership is instrumental in driving the company's mission and strategic initiatives. The senior leadership team comprises professionals with expertise in branding and digital marketing, contributing to mohjo's growth and market presence.
Competitor Profile
Market Insights and Dynamics
The global dairy alternatives market is valued at approximately $23 billion and is expected to grow at a compound annual growth rate (CAGR) of 12.5% between 2021 and 2028. The Asia-Pacific region holds a significant 44% market share, driven by rising lactose intolerance, increasing health consciousness, and ethical and environmental concerns associated with dairy consumption.
Competitor Analysis
mohjo faces competition from various companies in the plant-based dairy alternatives sector. Notable competitors include:
- Perfect Day: A Berkeley, CA-based company specializing in animal-free dairy proteins produced through fermentation technology.
- The Mlk Co: A Singapore-based corporation offering plant-based milk products.
- Alchemy FoodTech: A Singapore-based venture capital-backed company focusing on food technology innovations.
- Shiok Meats: A Singapore-based company specializing in cell-based seafood products.
These competitors vary in their focus areas and technologies, contributing to a dynamic and evolving market landscape.
Strategic Collaborations and Partnerships
mohjo's strategic partnerships with investors such as East Ventures, iSeed Southeast Asia, and K3 Ventures provide not only financial support but also valuable industry insights and networks. These collaborations are instrumental in accelerating product development, market expansion, and operational scaling.
Operational Insights
In the competitive landscape of plant-based dairy alternatives, mohjo's commitment to clean-label products without additives positions it uniquely. This focus appeals to health-conscious consumers seeking transparency and quality in their food choices. By maintaining control over its manufacturing processes and emphasizing product purity, mohjo differentiates itself from competitors that may rely on additives or less transparent ingredient sourcing.
Strategic Opportunities and Future Directions
mohjo is poised to capitalize on the growing demand for plant-based dairy alternatives, particularly in the Asia-Pacific region. Future strategic directions may include:
- Product Diversification: Expanding the product portfolio to include a wider range of plant-based beverages and foods.
- Market Expansion: Entering new geographic markets to increase brand presence and consumer reach.
- Technological Innovation: Investing in research and development to enhance product formulations and production processes.
By leveraging its current strengths and strategic partnerships, mohjo is well-positioned to achieve these objectives and contribute to the evolving landscape of plant-based nutrition.
Contact Information
- Website: www.findyourmohjo.com
- Headquarters: Singapore
