Mojarto Company Profile

Background

Overview

Mojarto, established in 2005 by Manisha Lath Gupta and Tara Roy, is a prominent online platform dedicated to the discovery and acquisition of Indian art and collectibles. The platform serves as a comprehensive marketplace, connecting artists, collectors, dealers, galleries, and resellers. Mojarto's mission is to democratize access to art by providing a curated selection of artworks, thereby fostering a transparent and accessible art market.

Mission and Vision

Mojarto aims to bridge the gap between artists and art enthusiasts by offering a curated platform that ensures transparency and accessibility. The company's vision is to cultivate a vibrant art ecosystem where emerging and established artists can showcase their work to a global audience.

Industry Significance

As one of India's largest online art platforms, Mojarto plays a pivotal role in the art industry by leveraging technology to expand the reach of Indian art. The platform's association with NDTV enhances its credibility and visibility, positioning it as a trusted destination for art acquisition.

Key Strategic Focus

Core Objectives

• Curated Marketplace: Provide a selection of artworks that meet high-quality standards.

• Transparency: Ensure clear pricing and authenticity of artworks.

• Accessibility: Utilize technology to make art accessible to a broader audience.

Areas of Specialization

• Original Paintings: A diverse collection of paintings across various mediums.

• Sculptures: A selection of sculptures in different styles and sizes.

• Fine Art Photography: Curated photographs by various artists.

• Limited Edition Prints: Exclusive lithographs and serigraphs.

Key Technologies Utilized

• E-commerce Platform: A user-friendly interface for browsing and purchasing art.

• Analytics and Data: Utilization of data analytics to enhance user experience and curation.

Primary Markets Targeted

• Art Enthusiasts: Individuals seeking to purchase art for personal collections.

• Interior Designers: Professionals sourcing art for projects.

• Corporate Clients: Businesses looking to acquire art for office spaces.

Financials and Funding

Funding History

• Seed Funding: In August 2016, Mojarto secured $445,000 in seed funding.

Notable Investors

• NDTV: The platform is backed by NDTV, providing significant media reach and credibility.

Utilization of Capital

• Platform Enhancement: Improving user experience and expanding the art catalog.

• Marketing Initiatives: Increasing brand visibility and customer acquisition.

• Operational Expansion: Scaling operations to accommodate a growing user base.

Technological Platform and Innovation

Proprietary Technologies

• Curated E-commerce Platform: A specialized platform tailored for art transactions.

Significant Scientific Methods

• Data Analytics: Employing analytics to understand customer preferences and optimize curation.

Leadership Team

Key Executives

• Manisha Lath Gupta: Co-founder with a background in marketing and product development.

• Tara Roy: Co-founder contributing to the platform's strategic direction.

Professional Backgrounds

• Manisha Lath Gupta: An MBA from IIM Bangalore, with experience at Unilever, Colgate Palmolive, and Axis Bank.

• Tara Roy: Details of her professional background are not specified.

Key Contributions

• Manisha Lath Gupta: Instrumental in the platform's inception and growth, leveraging her corporate experience.

• Tara Roy: Played a significant role in establishing the platform's strategic vision.

Competitor Profile

Market Insights and Dynamics

• Market Size: The online art market in India is expanding, driven by increased internet penetration and interest in art.

• Growth Potential: Significant potential exists due to the untapped market of art enthusiasts.

• Industry Trends: A shift towards online platforms for art discovery and purchase.

Competitor Analysis

• Artfinder: A London-based platform offering a wide range of artworks.

• World Art Community: An Indian platform focusing on handmade and artistic products.

• Engrave: A Mumbai-based platform specializing in personalized art and decor items.

Strategic Collaborations and Partnerships

Significant Collaborations

• NDTV: The partnership with NDTV provides Mojarto with extensive media reach and credibility.

Operational Insights

Strategic Considerations

• Market Position: Mojarto's association with NDTV positions it as a credible player in the online art market.

• Competitive Advantages: Curated selection, transparency, and a user-friendly platform.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Technology Integration: Enhancing the platform with advanced technologies for better user experience.

• Market Expansion: Exploring new markets and demographics to increase user base.

• Artist Support: Providing more resources and support for emerging artists.

Opportunities for Expansion

• International Markets: Tapping into global markets to showcase Indian art.

• Corporate Partnerships: Collaborating with businesses for art installations and projects.

Current Strengths Positioning for Future Objectives

• Established Platform: A well-recognized platform with a strong user base.

• Media Backing: Support from NDTV enhances credibility and reach.

• Curated Selection: A focus on quality and authenticity appeals to discerning customers.

Contact Information

• Website: Mojarto

• Email: contactus@mojarto.com

• Phone: +919953004374

Note: The above contact information is publicly available and provided for informational purposes.