Mojologic - Comprehensive Analysis Report

Summary

Mojologic is an Australian consultancy, established in 1996, that evolved from its predecessor, 6 Degrees. The company's core mission is to inspire, motivate, and challenge businesses by fostering interpersonal skills and driving behavioral change to achieve business growth. Mojologic operates across diverse sectors, including professional services, banking, financial services, pharma, FMCG, media, advertising, and property. They emphasize that people are the fundamental driver of business success, focusing on cultivating both mindset changes and skill set development to deliver exceptional results. Their significance in the industry lies in their tailored approach to human-centric business development, combining strategic thinking with practical skill application.

1. Strategic Focus & Objectives

Core Objectives

Mojologic's primary objectives are centered on fostering behavioral change within organizations. This includes:

Developing Critical Skills: Enabling individuals to become effective salespeople, presenters, managers, or leaders through targeted skill development.

Aligning Behaviors with Business Goals: Ensuring that individual and team actions directly support and advance organizational objectives.

Cultivating Innovative Thinking: Helping businesses build teams capable of thinking differently, interrogating problems, and creating innovative solutions.

Promoting Diverse Thinking: Encouraging an appreciation for varied cognitive preferences within teams to enhance collaboration.

Enabling Ethical Influence: Driving top-line growth through improved prospecting, selling, negotiating, pitching, and presenting skills, grounded in ethical practices.

Fostering Authentic Leadership: Developing leaders who can genuinely inspire and guide their teams.

Specialization Areas

Mojologic specializes in cultivating behavioral change through core programs in communication, sales, and leadership. Their unique value proposition is embodied in their "Mojo" and "Logic" methodology:

Mojo: Represents the "art of performance," focusing on style, perception, relationships, and self-awareness.

Logic: Represents the "science of performance," grounded in measurable behavior through process, methodology, systems, and tools.

This blend allows them to address both the intuitive and structured aspects of professional development.

Target Markets

Mojologic targets individuals and organizations across a broad spectrum of industries. Primary market segments include:

Professional Services

Banking and Financial Services

Pharmaceutical

Fast-Moving Consumer Goods (FMCG)

Media and Advertising

Property

Their market positioning strategy focuses on providing tailored solutions that align individual behaviors with specific business goals, offering bespoke approaches rather than generic training.

2. Product Pipeline

Key Products/Services

Mojologic offers a range of services designed to cultivate professional and leadership skills:

Immersive Workshops: In-depth, hands-on learning experiences for comprehensive skill development.

Masterclasses: Advanced sessions focusing on specific areas of expertise, often led by senior consultants.

"Skill Bites": Flexible, interactive 90-minute learning moments designed for targeted skill enhancement and convenient integration into busy schedules.

3. Technology & Innovation

Technology Stack

Mojologic leverages several proprietary technologies and recognized scientific methodologies to enhance their executive development and coaching practices:

The Leadership Circle (TLC) Profile: A 360-degree leadership assessment tool that goes beyond traditional competency models to explore underlying thought patterns and their impact on leadership effectiveness.

Miller Heiman: An internationally recognized sales system providing frameworks, tools, and processes to build world-class selling organizations and drive consistent, measurable sales results.

act3: A pioneering program and company specializing in proactive personal strategic planning, facilitating collaboration between organizations and executives to create mutually beneficial career paths and provide insights into leaders' genuine needs.

Herrmann Brain Dominance Instrument (HBDI): A profiling tool and system that measures and describes individual thinking preferences, aiding in self-understanding and improving interpersonal communication by recognizing diverse cognitive styles.

4. Leadership & Management

Executive Team

Monica Lunin (Mo) - Co-Creator:

Professional Background: Co-founder of Mojologic, committed to building a collective of leading consultants.

Notable Achievements: Author of numerous articles focusing on communication, influence, and leadership, often featuring analyses of historical speeches and contemporary events.

Key Contributions: Drives thought leadership and shapes the company's educational content and strategic direction.

John Boyle (Jo) - Director, Co-Creator:

Professional Background: Co-founder and Director at Mojologic with over 25 years of experience working with government, listed, and private companies. Previously an Advertising Creative Director in London, Tokyo, and Sydney, and a former Chairman of an award-winning creative agency.

Notable Achievements: Extensive experience in helping individuals foster critical thinking, ethical influence, and authentic leadership.

Key Contributions: Brings a wealth of strategic and creative industry experience, guiding clients in critical thinking and ethical influence.

Andrew Petersen - Coaching Practice Lead:

Professional Background: Holds a Master of Business Coaching from Sydney Business School, University of Wollongong.

Notable Achievements: Dedicated to maximizing leader potential and promoting courageous, integrity-driven, and humble leadership.

Key Contributions: Leads Mojologic's comprehensive coaching practice, delivering one-on-one coaching, 360-degree leadership profiles and debriefs, leadership team workshops, and team coaching sessions.

5. Talent and Growth Indicators

Hiring Trends and Workforce

Mojologic demonstrates a strong talent base, emphasizing that its consulting team comprises individuals with at least 15 years of corporate experience at director level or above. This includes former Managing Directors, General Managers, Sales Directors, and Marketing Directors, leveraging their "EX-factor" to provide practical insights.

Company Size and Expansion Metrics: The company has trained over 55,000 people, indicating significant reach and delivery capability.

Employee Sentiment and Culture Insights: An average workshop rating of 9.6 out of 10 and approximately 90% of clients originating from referrals suggest extremely high client satisfaction, which indirectly reflects positively on the talent and quality of delivery within the organization. This strong referral rate also indicates robust word-of-mouth endorsement.

6. Social Media Presence and Engagement

Digital Footprint

Mojologic maintains an active digital presence through its website and the thought leadership initiatives of its co-creator.

Thought Leadership Initiatives: Monica Lunin, a co-creator, regularly publishes articles on the Mojologic website. These articles cover topics such as communication, influence, and leadership, often featuring insightful analyses of public speeches by prominent figures like Joe Biden, Michelle Obama, Theodore Roosevelt, Amelia Earhart, and Tim Minchin. This content serves to position Mojologic as an authority in its field.

Community Engagement Strategies: The company offers a "Mojo Mail" newsletter, enabling direct engagement and information dissemination to subscribers interested in their insights and offerings.

7. Market Analysis

Market Overview

Mojologic operates within the professional development and corporate training market. This market is characterized by a continuous demand from businesses seeking to:

Improve employee performance

Foster innovation

Enhance internal and external communication

Strengthen leadership capabilities

Achieve sustained growth in a dynamic business and economic environment.

Mojologic's emphasis on both "mindset change" and "skill set development" allows it to address both the psychological and practical dimensions of professional growth, catering to a comprehensive need within the market. The total addressable market is substantial, as organizations across nearly all sectors require continuous investment in human capital for competitive advantage.

8. Operational Insights

Mojologic differentiates itself through its distinctive operational framework and client-centric approach:

Competitive Advantages: The "Mojo" and "Logic" framework uniquely combines the intuitive aspects of human performance (style, relationships) with structured methodologies (process, tools), providing a holistic development experience. Their team's "EX-factor" – the extensive corporate experience of their consultants at director level or above – offers practical, real-world insights that resonate deeply with clients.

Operational Strengths: They priorize bespoke solutions, diagnosing specific business goals before prescribing tailored interventions, ensuring direct alignment of behavioral development with organizational objectives. The consistently high workshop ratings (9.6/10 average) and significant referral rate (90% of clients) are strong indicators of their operational effectiveness and client satisfaction.

Areas for Improvement: The provided information does not explicitly detail areas for improvement, focusing instead on strengths and positive outcomes.

9. Future Outlook

Strategic Roadmap

Mojologic's strategic roadmap is focused on sustained engagement with corporate clients and continuous development of "skills that are anything but soft" to unlock business growth.

Growth Strategies: The company aims to expand its impact on leadership effectiveness, sales performance, and strategic career planning across diverse industries. This will be achieved by continually applying and integrating established methodologies like TLC, Miller Heiman, HBDI, and act3 alongside their proprietary programs.

Expansion Opportunities: The commitment to building a "collective of leading consultants" suggests an aim to scale their expertise and reach. Their facilitative approach, which emphasizes tailored solutions and deep engagement, will remain central to addressing the evolving needs for highly skilled and adaptable workforces.

Planned Initiatives: The focus on flexible learning formats, such as "Skill Bites," indicates an ongoing adaptation to modern learning preferences and a strategy to make professional development more accessible and integrated into daily workflows.