Moloco Company Market Research Report

Company Overview

Name, Mission of the Company

Name: Moloco, Inc.
Mission: Moloco's mission is to empower businesses of all sizes to grow through operational machine learning, delivering digital growth and performance by unlocking the value of unique, first-party data.

When was the Company Founded and by Whom

No information is available.

Key People in the Company

Scott Lee - Head of CEO Office

Rob Finch - Senior Director of Paid Media, Fetch Rewards

Maxim Kirilenko - Chief Business Development Officer, Playrix

Gus Viegas - Head of Growth, undisclosed company

Where is the Company Headquartered

No information is available.

Number of Employees

No information is available.

Revenue of the Company

No information is available.

What is the Company Known For

Moloco is known for its machine learning-powered performance advertising solutions, which include:

Advanced machine learning engine

Operational machine learning for digital growth and performance

Solutions tailored for mobile app marketers, retail media platforms, streaming platforms, and agency partners

Products

Moloco Ads (Moloco Cloud DSP)

Description: A platform designed to grow apps faster on the open internet by leveraging first-party data to reach users across various online spaces.

Key Features:

Machine learning models to acquire and re-engage high-value users

Extensive reach across the open internet

Deep user insights with customizable UI

Privacy-first design

Moloco SDK

Description: Enables in-app monetization through an integrated SDK.

Key Features:

Integration for mobile app developers

Certification from AppLovin and Unity

Enhanced ARPDAU (Average Revenue Per Daily Active User)

Moloco Commerce Media (Retail Media Platform)

Description: Helps retailers and marketplaces maximize profit through on-site ads.

Key Features:

Flexibility and performance driven by machine learning

Automation for keyword selection and bidding

Strategic consulting for ad revenue growth

Moloco Monetization for Streaming & OTT

Description: Provides a comprehensive advertising solution for streaming platforms to maximize the value of every user.

Key Features:

Elevate ad relevance based on first-party data

Diverse outcome-based marketing campaigns

Machine learning-optimized campaign management

Recent Developments

New Products Launched

Moloco SDK: Recently introduced in-app monetization bidding SDK with certifications from AppLovin and Unity. (July 9, 2024)

New Features Added to Existing Products

Moloco SDK: Enhanced features for better ad revenue performance, driving a 10% lift in ARPDAU for Hungry Studio. (July 22, 2024)

New Partnerships

JioCinema Partnership: Enabled ad delivery to 32M concurrent viewers during Tata IPL 2023. (Mentioned by Akash Saxena, CPTO)

Success Stories

Atlas Reality: Achieved a 2X increase in ROAS with Moloco's ML-powered solution for mobile gaming ad efficiency on iOS and Android platforms. (August 7, 2024)

New Story: Increased ARPDAU by 5% through Moloco SDK integration. (July 29, 2024)

Fetch Rewards: Successful ongoing partnership with Moloco, ensuring consistent campaign optimization and budget maximization. (Mentioned by Rob Finch)

Playrix: Highlighted data-driven solutions from Moloco for enhanced user acquisition and campaign control. (Mentioned by Maxim Kirilenko)

Recognized Performance and Workplace

Certifications: No specific certifications noted.

Rob Finch's Testimonial: Emphasized trust in Moloco's consistent and optimizing approach to campaigns.

Maxim Kirilenko's Testimonial: Lauded Moloco for providing data-driven solutions.

Extensive Network to Meet Any Goal

Moloco's offerings cover a broad spectrum of needs, ensuring performance optimization across different verticals (e.g., fintech apps, gaming apps, commerce platforms).