Momentum Worldwide Company Research Report

Company Overview

• Name: Momentum Worldwide

• Mission: We believe in a simple truth that it’s not what brands say, it’s what they do that matters. We aim to create the most disruptive, entertaining, shareable experiences for brands and their fans.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Selina Donald, Global Sustainability Director

• Headquarters:

• Primary office located at 300 Vesey Street, 15th Floor, New York, NY 10282, United States.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Momentum Worldwide is known for creating unforgettable experiences that bring people closer to what they love, offering Total Brand Experience solutions that address business challenges through strategy, design, production, and consulting.

Products

• Experiential Marketing:

• Focus on creating memorable brand experiences in physical or virtual forms.

• Sponsorship:

• Managing over $4B in sponsorship spend across sports and entertainment properties.

• Virtual Experiences:

• Creation of digital experiences, notably emphasized with the shift due to the COVID-19 pandemic.

• B2B Experiences:

• Tailored experiences showcasing B2B products or services.

• Connected Commerce:

• Solutions to enhance the shopper environment, leveraging data and analytics.

• Business Intelligence:

• Performance measurement system proving the value of experiences.

• Key Projects:

• Nike's experiential campaigns.

• Verizon's 5G Stadium in Fortnite and pandemic-proof esports initiatives.

• Coca-Cola's experiential marketing like turning buildings into vending machines.

• Lockheed Martin's Destination: Space 2050 conferences.

• American Express tennis pop-ups and other sports-related sponsorships.

Recent Developments

• Sustainability Initiatives:

• Monthly commitment to a sustainable future through the "Make it Matter" plan for climate action, certified to ISO 14001 and ISO 20121 standards.

• Innovating to eliminate waste and reduce footprint through sustainable practices.

• Key Campaigns and Results:

• Verizon and the 5G Stadium in Fortnite: Achieved over 40 million visitors and 3.4 million livestream views during a virtual Super Bowl event.

• Sprite and AR Experience with Black Panther: Wakanda Forever: Led to a 54% increase in sales and 825 million in earned media impressions.

• Modelo Custom Shop: Engaged participants across 1,900 events with 167,000 impressions.

• Lockheed Martin’s Destination: Space 2050: Positioning Lockheed as a visionary in technology with significant growth in social media engagement.

• Corona’s NF-FREE Initiative: 15,858 impressions and 1,356 NF-FREEs claimed.

• American Express Pop-Up Tennis Club: High level of social and media engagements, notably during the US Open.

• Recent Awards and Recognitions:

• Wins at Cannes Lions and other significant industry awards for various campaigns including virtual and experiential marketing strategies.

• Partnerships and Collaborations:

• Notable partnerships with brands like Nike, Coca-Cola, Verizon, and American Express to push creative boundaries.

Momentum Worldwide continues to leverage its experiential marketing acumen to provide impactful brand experiences while emphasizing sustainability and innovative activation strategies. The company’s portfolio of high-profile global campaigns positions it as a leader in the industry, primed for continued influence and expansion in the experiential and virtual spaces.