Monarch Advisory Partners
Background
Monarch Advisory Partners is a fractional, full-stack marketing consultancy specializing in go-to-market (GTM) strategies, marketing operations (MarOps), and marketing technology (MarTech). The firm is dedicated to transforming marketing programs through proven strategies, people, and technology at scale.
Key Strategic Focus
Monarch Advisory Partners focuses on scaling marketing teams and systems into growth engines. Their core objectives include providing mentorship and coaching for individuals or teams, developing product and feature roadmaps, overseeing email migration planning, identifying marketing gaps, and implementing GTM and product-led growth strategies. The firm specializes in operations, technology, growth, GTM, lifecycle, demand generation, lead generation, and brand identity across B2B, B2C, and B2C2B business models.
Services Offered
Monarch Advisory Partners offers a range of services, including:
- Advisement: Tech stack consulting and modernization, auditing existing tools, and identifying redundancies and opportunities.
- Evaluation: Assessing marketing operations, GTM demand and lead generation, lifecycle marketing, MarTech engineering and architecture, and data enablement and enrichment.
- Strategy: Developing comprehensive marketing strategies tailored to client needs.
Their expertise spans various marketing disciplines, messaging platforms, data tools, and campaign management processes.
Technological Platform and Innovation
Monarch Advisory Partners leverages a variety of technologies and platforms to deliver their services:
- Messaging Platforms: Experience with Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Engagement (SFMC), Iterable, Braze, Klaviyo, Marketo, Customer.io, HubSpot, Intercom, and more.
- Data Tools and Activation: Proficiency in Hightouch, Fivetran, Databricks, Snowflake, AWS, Census, Segment, GrowthLoops, Tableau, Looker, Salesforce B2BMA Analytics, Salesforce Einstein, SFDC, HubSpot, and others.
- Campaign Management and Processes: Utilization of Stensul, Knak, Litmus, Email on Acid, Asana, Jira, ClickUp, Blocfree, Stripo, Parcel, Monday.com, Teamwork.com, Google Drive strategies, and more.
Leadership Team
Jacqueline Freedman
CEO and Founder
Jacqueline is a marketing operations expert with over 15 years of experience driving growth at hypergrowth and enterprise companies. She has held transformative roles at Grammarly, WeWork, and Modular, specializing in marketing operations, MarTech, go-to-market strategies, email marketing, demand generation, and lifecycle marketing.
Trusted Advisors:
- Lenore Vassil: Technology transformation executive with experience at WeWork, Bank of America, and MTV Networks.
- Becky Yang Palmon: Venture partner at The Fund/Everywhere Ventures with a background in investment banking, startups, VC, and foundations.
Strategic Collaborations and Partnerships
Monarch Advisory Partners has established a partner network with expertise spanning GTM systems and strategy, MarTech engineering, demand generation marketing, lifecycle marketing, growth product, sales operations, analytics, and hands-on execution support. Notable partners include Alfred Lotho, Bei Zhang, Karla Vince, and Greg Mortimer. The firm also collaborates with preferred technology and agency partners, ensuring clients receive the best pricing and solutions tailored to their needs.
Contact Information
For more information, visit Monarch Advisory Partners' official website.
