Company Research Report: Monetizely



Company Overview



  • Name: Monetizely

  • Mission: Monetizely focuses on B2B SaaS pricing as one of the most powerful levers available to a software company. Their mission is to provide pricing consulting, training, or build AI-enabled software that helps companies price better. This often results in a mix of faster B2B SaaS pricing negotiations, larger deal sizes, greater NRR and ARR, and lower churn rates.

  • Founded: April 22, 2023

  • Founders/Key People:

  • Ajit Ghuman

  • Role: Pricing & Product Marketing Expert and Founder of Monetizely

  • Background: Led and worked in pricing and product marketing at firms like Twilio, Narvar, and Medallia. Author of "Price To Scale".

  • Jan Pasternak

  • Role: Pricing Expert

  • Background: 15+ years in Software Pricing & Packaging, worked with companies like Zoom, Squarespace, Docusign, Microsoft, LinkedIn, Citrix, and Coupang.

  • Akhil Gupta

  • Role: Technology Expert

  • Background: 16+ years in building, managing, and scaling enterprise applications at companies like FabAlley, BuildSupply, and Healthians.

  • Dr. Sundeep Teki

  • Role: Data Science Expert

  • Background: Leader in Applied AI & Neuroscience with experience in Amazon Alexa AI, Swiggy, and academia.

  • Headquarters: No information available.

  • Number of Employees: No information available.

  • Revenue: No information available.

  • Known For: SaaS pricing strategy consulting, SaaS pricing strategy education, and AI-enabled pricing software solutions.


Products



SaaS Pricing Strategy Consulting and Education



  • Description: Monetizely offers tailored consulting services that help SaaS companies refine their pricing models. They provide educational programs like "The Art of SaaS Pricing & Monetization" to train teams.

  • Key Features:

  • Empowers companies to independently handle B2B SaaS pricing.

  • Focuses on creating an optimal pricing structure.

  • Emphasizes greater alignment among market segmentation, tiers, key metrics, and upsell/cross-sell paths.

  • Avoids costly analyses until necessary.


AI-Enabled CPQ (Configure, Price, Quote) Software



  • Description: Self-service CPQ software designed to enhance deal velocity and quoting efficiency.

  • Key Features:

  • Self-serve configuration: Configure pricing, policies, and quote settings independently.

  • AI-powered quoting: Instant quote generation with in-line pricing guidance.

  • Salesforce Integration: Create and edit quotes within Salesforce, managing subscriptions seamlessly.

  • Subscription Renewals and Upsells: Built-in data model for seamless renewals and amendments.


Pricing Calculator



  • Description: A fast and user-friendly software pricing modeler.

  • Key Features:

  • Drag-and-drop builder: Create packages and SaaS pricing tiers.

  • Ease of use: Quick updates without complex formulas.

  • Pricebook deployment: Create different pricebooks and assign them to the right salespeople.

  • Collaboration: Built-in discounting and deal term approval rules with commenting.


Proposal Creation Tool



  • Description: Facilitates the creation of branded proposal landing pages to accelerate the deal closure process.

  • Key Features:

  • 1-click publish: Create branded proposal landing pages from CPQ quotes.

  • Organizational engagement tracking: Monitor who opened proposals and their engagement.

  • Inline collaboration: Enable negotiations within the proposal to expedite deals.


Recent Developments



  • Recent Developments: No information available.

  • New Products Launched: No information available.

  • New Features Added: No information available.

  • New Partnerships: No information available.


Testimonials



  • Ajit (Monetizely) helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend! - Sajjad Rehman, VP of Revenue, Immunefi

  • Ajit Ghuman's 'Price to Scale' explains that B2B SaaS pricing is not just about profitability but a strategic move for growth and market dominance. This must-read offers innovative ways to drive growth and reshape your pricing perspective. - Varun Dixit, VP Global Field Operations at Conviva

  • Anna Mitchell - Group, Product Manager, Spendesk: A comprehensive review of monetization, from packaging and rate setting to team setup and stakeholder engagement. Real-life examples (DocuSign, Zoom) brought theory to life, with live exercises to apply learning.


Conclusion



Monetizely offers robust solutions in SaaS pricing strategies grounded in extensive industry experience. Their offerings in pricing consulting, CPQ software, and educational courses are designed to empower companies to optimize their pricing mechanisms and drive growth effectively. Due to a scarcity of disclosed recent developments, a close watch on future updates from Monetizely is recommended.