Company Overview
Founded in 1912 in Bourges, France, MONIN is a family-owned global leader in flavor solutions, offering a diverse range of over 200 syrups, sauces, and purées. These products are widely used in culinary settings, including kitchens, coffeehouses, restaurants, and bars, primarily targeting baristas, bartenders, and chefs. Known for its commitment to innovation, MONIN continuously introduces new flavors to align with industry trends and consumer preferences.
Headquarters and Global Presence
MONIN's U.S. Headquarters and Flavor Innovation Center are based in Clearwater, Florida. This site is essential for developing and managing new flavor offerings and overseeing sales and operations across North America, South America, and the Caribbean. With over 200 employees in the Americas, MONIN significantly contributes to the company's global footprint.
Financial Metrics
Monin has an estimated annual revenue of $379.9 million and employs approximately 1,005 people across its global operations. The company has experienced a 10% growth in its employee count over the past year, with a reported revenue per employee of $378,000. Monin Americas specifically reports annual revenue figures of approximately $32.7 million.
Leadership Team
The executive team at MONIN is composed of:
- Bill Lombardo, CEO, who has led the company since 1999, focusing on innovation and quality.
- Joseph Smith, Executive Vice President of Sales, overseeing operations in the United States, Canada, and the Caribbean.
- Megan Meiers, Vice President of Human Resources.
- David Strathern, Vice President of Field Sales & Distribution.
- Loretta Arthur, VP of Custom Business Development.
- Manish Nautiyal, Head of Sales.
This team is instrumental in driving the company's strategy and operations both domestically and globally.
Product Portfolio and Innovation
MONIN is proactive in flavor trend forecasting and recently designated Yuzu as the flavor of the year for 2025, emphasizing globally-inspired and vibrant products. The company has launched Monin Brilliance Energy, illustrating its commitment to innovative product lines that include clean-label and sustainable options.
Competitive Landscape
MONIN operates in a highly competitive industry alongside entities such as Asahi Group Holdings, Les Vergers Boiron, Zanzibar Beachclub, and notably, Atomic Brands, which reports a significant annual revenue of $32.7 million and a growth rate of 30%. Domestic competitors include Mitra9Brands, Mr. Food, and Pinnacle Food Sales, with notable challenges presented by companies like 1883 Maison Routin and Torani in the global flavored syrup market.
Industry Positioning
MONIN is recognized for its exceptional reputation in the gourmet flavor sector, characterized by its family-owned principles of trust, quality, and creativity. This ethos has enabled MONIN to position itself robustly in the market, offering innovative and versatile products, thus continually leading within its industry.
Market Strategy
To maintain its competitive edge, MONIN's focus on flavor diversity and consumer-centric innovation is crucial. Enhanced strategic engagement by key executives could indicate paths for collaboration and growth, especially in developing markets and emerging product categories.
Contact and Communication
MONIN emphasizes robust customer engagement through its dedicated email support at support@help.monin.com and toll-free number 1-866-SYRUP20. The company remains active on social media, using platforms like Facebook, Instagram, and LinkedIn to share updates on new flavors, recipes, and offers, ensuring wide-reaching communication with its audience.
Social Responsibility and Values
MONIN is committed to social responsibility with initiatives such as partnering with Step Up for Students to support educational scholarships. This reflects its broader corporate values focusing on community and environmental stewardship. The company also offers free shipping on orders over $35 within the contiguous U.S., as part of its customer-centric service approach.
