Montana State University Billings (MSUB) Market Research Report

Background

Montana State University Billings (MSUB), established in 1927, is a public university located in Billings, Montana. As the state's third-largest university, MSUB offers a diverse range of over 100 specialized programs, including certificates, associate, bachelor's, and master's degrees. The university comprises five colleges: Liberal Arts & Social Sciences, Business, Health Professions and Science, Education, and City College. MSUB is committed to providing accessible, high-quality education that aligns with the workforce needs of Billings and the broader Montana region.

Key Strategic Focus

MSUB's strategic objectives include:

• Academic Excellence: Offering comprehensive programs that cater to a wide array of disciplines, ensuring students are well-prepared for their respective careers.

• Community Engagement: Fostering strong connections with local industries and communities to enhance educational relevance and student opportunities.

• Student Success: Implementing support systems to improve retention and graduation rates, thereby enhancing student outcomes.

• Technological Integration: Incorporating modern technologies into curricula to equip students with current industry skills.

Financials and Funding

As of the 2022 fiscal year, MSUB's endowment was valued at approximately $30 million, reflecting an 11.9% decline from the previous year. The university's total salary expenditure for the same period was $63.9 million, with instructional salaries accounting for $8.48 million across 136 employees.

Pipeline Development

MSUB continually develops and refines its academic programs to meet evolving industry standards and student needs. Recent initiatives include the expansion of online learning platforms and the introduction of new programs in emerging fields. The university's commitment to program development ensures that students receive education aligned with current market demands.

Technological Platform and Innovation

MSUB integrates various technological platforms to enhance educational delivery and student engagement. The university offers a range of online courses and programs, providing flexibility for non-traditional students and those balancing education with other commitments. Additionally, MSUB employs modern learning management systems and digital resources to support interactive and accessible learning experiences.

Leadership Team

• Chancellor: Dr. Stefani Hicswa

• Background: Dr. Hicswa brings extensive experience in higher education leadership, focusing on student success and institutional growth.

• Contributions: Under her leadership, MSUB has emphasized community engagement and the development of programs aligned with regional workforce needs.

• Director of Athletics: Michael Bazemore

• Background: Mr. Bazemore has a strong background in athletic administration and community relations.

• Contributions: He has been instrumental in enhancing MSUB's athletic programs and fostering community partnerships.

Leadership Changes

In recent years, MSUB has experienced leadership transitions aimed at strengthening the university's strategic direction. The appointment of Dr. Stefani Hicswa as Chancellor marked a significant step toward enhancing academic excellence and community engagement.

Competitor Profile

Market Insights and Dynamics

The higher education landscape in Montana is characterized by a mix of public and private institutions offering diverse programs. Key factors influencing the market include demographic shifts, technological advancements, and evolving workforce demands.

Competitor Analysis

• Montana State University (MSU)

• Location: Bozeman, MT

• Enrollment: Approximately 16,681 students

• Focus Areas: Engineering, Business, Health Professions

• Competitive Edge: Larger enrollment and a broader range of research programs

• Rocky Mountain College (RMC)

• Location: Billings, MT

• Enrollment: Approximately 944 students

• Focus Areas: Liberal Arts, Professional Majors

• Competitive Edge: Private college with a focus on personalized education

Strategic Collaborations and Partnerships

MSUB actively engages in partnerships to enhance educational opportunities and community impact. Notable collaborations include:

• Billings Clinic: Providing healthcare education and training opportunities for students.

• Local Industries: Developing internship and employment pathways for graduates.

• Community Organizations: Hosting events such as the Missing and Murdered Indigenous Women (MMIW) awareness game, demonstrating a commitment to social issues.

Operational Insights

MSUB's strategic positioning focuses on offering affordable, accessible education tailored to the needs of the Billings community and surrounding regions. The university's emphasis on online learning and flexible program delivery caters to a diverse student body, including non-traditional students. MSUB's commitment to community engagement and partnerships with local industries enhances its relevance and appeal.

Strategic Opportunities and Future Directions

Looking ahead, MSUB aims to:

• Expand Online Education: Enhance digital platforms to reach a broader audience.

• Develop New Programs: Introduce curricula in emerging fields to meet workforce demands.

• Strengthen Community Ties: Deepen partnerships with local businesses and organizations to provide practical experiences for students.

• Enhance Student Support: Implement initiatives to improve retention and graduation rates.

Contact Information

• Website: www.msubillings.edu

• Social Media:

• Facebook: www.facebook.com/msubillings

• Twitter: twitter.com/msubillings

• Instagram: www.instagram.com/msubillings

This report provides a comprehensive overview of Montana State University Billings, highlighting its strategic focus, financials, leadership, competitive landscape, and future directions.