Company Research Report: Mood Media

Company Overview

• Name: Mood Media

• Mission: Redefining the on-premise retail customer experience and delivering unparalleled value to businesses and brands globally.

• Founding Details: No information is available.

• Key People:

• Malcolm McRoberts

• Jennifer Mitchell

• Craig Hubbell

• Amy Koroll

• David Silverman

• Trey Courtney

• Jason Carlson

• Brent Oakley

• Headquarters: No specific city provided; multiple global locations listed.

• Number of Employees: Mood Media boasts over 2,000 music gurus, visual specialists, animators, innovators, sound/tech experts, and support professionals.

• Revenue: No information is available.

• Known For: Mood Media is the world's leading experiential media company, providing in-store media solutions that enhance customer experiences across retail, QSR & restaurants, hospitality, financial, healthcare, corporate sectors.

Products

1. Music For Business

• Description: Provide bespoke curation, technology, commercial licensing, and consumer insights to create brand-specific soundscapes.

• Key Features: Customizable playlists, licensing for various commercial environments, integration with consumer insights.

2. Digital Signage

• Description: Combining compelling visuals with dynamic content management to enhance audience engagement.

• Key Features: Interactive displays, content management systems, customizable visual solutions.

3. AV Systems

• Description: Commercial-grade audio-visual systems, including design and installation for impactful environments.

• Key Features: Complex AV system design, drive-thru solutions, seamless integration.

4. Audio Messaging

• Description: Targeted audio promotions to influence customer behavior and reinforce brand presence.

• Key Features: Custom messages, integration with in-store audio, promotion scheduling.

5. Scent Marketing

• Description: Use of scent to capture the essence of a brand and create a multi-sensory customer experience.

• Key Features: Customized scent solutions, influence on dwell time, brand essence integration.

6. Retail Media Advertising

• Description: Monetize in-store retail networks through digital media campaigns based on impressions.

• Key Features: In-store media networks, advertising opportunities, revenue generation.

Recent Developments

• New Products/Features:

• Mood Media's subsidiary, Vibenomics, expanded into EMEA with a focus on digitizing in-store media.

• Collaboration with Lowe's media network to deliver audio advertising nationwide.

• New insights reveal how in-store music drives customer shopping experiences.

• Partnerships:

• Partnership with Lowe's to enhance their retail media solutions.

• Vibenomics collaborations highlight Mood's investment in new retail technology trends, including AI and sensory marketing.

No additional new products or partnerships are mentioned beyond these initiatives.

Industry Impact and Insights

• Mood Media research shows nearly two-thirds of shoppers enter stores seeking inspiration, emphasizing the importance of the in-store experience.

• Mood Media's solutions support cross-industry growth, including automotive, grocery, healthcare, hospitality, and more.

This report strictly outlines the data provided and avoids any additional commentary or extrapolation without explicit reference in the data set.