Morandom Design: Company Profile

Background

Overview

Morandom Design is a full-service creative agency specializing in website, marketing, and branding solutions that create a distinctive cross-platform identity. Founded by Michael Moran, a multi-disciplinary designer and developer from Florida, the agency serves a diverse clientele, including startups, established companies, and non-profits. Morandom Design is committed to celebrating positive change and impact through design, fostering values such as inclusivity, diversity, and equality in brand identity, strategy, and products.

Mission and Vision

The agency's mission is to build better brands and digital products through strategic system design, aiming to create meaningful experiences that stimulate inclusivity, diversity, and equality. Its vision is to be a catalyst for positive change by leveraging design to craft innovative and impactful solutions.

Industry Significance

Operating within the creative and digital design industry, Morandom Design contributes to the development of distinctive brand identities and user-centric digital products. By emphasizing inclusivity and diversity, the agency aligns with contemporary industry trends that prioritize social responsibility and user engagement.

Key Strategic Focus

Core Objectives

Morandom Design focuses on delivering comprehensive design solutions that address branding, digital presence, and user experience challenges. The agency aims to create cohesive and impactful brand identities that resonate across various platforms.

Areas of Specialization

Design Research: Conducting thorough research to inform design decisions.

Brand Strategy: Developing strategies that align with brand values and market positioning.

Visual Identity: Crafting logos, color schemes, and visual elements that represent the brand.

Corporate Redesign: Revamping existing brand identities to modernize and enhance appeal.

Print Design: Designing physical marketing materials such as brochures and posters.

Websites and UX/UI Design: Creating user-friendly and responsive websites with intuitive interfaces.

Digital Marketing: Developing online marketing strategies to increase brand visibility.

Motion & Film: Producing dynamic visual content for various media.

Social Media: Managing social media presence to engage with audiences.

Photography and Packaging: Providing visual content and designing product packaging.

Key Technologies Utilized

The agency employs a range of design and development tools, including:

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma.

Web Development: HTML, CSS, JavaScript, WordPress, React.

Prototyping and Collaboration: InVision, Zeplin, Slack, Trello.

Primary Markets and Conditions Targeted

Morandom Design primarily targets:

Startups: Assisting in establishing strong brand identities and digital presences.

Established Companies: Providing redesign services to modernize and enhance existing brands.

Non-Profits: Creating impactful designs that effectively communicate their missions.

Financials and Funding

As a privately held agency, specific financial details and funding histories are not publicly disclosed. The agency operates on a project-based model, with funding typically sourced from client engagements.

Pipeline Development

Morandom Design's pipeline development is client-driven, focusing on delivering tailored design solutions that meet the unique needs of each project. The agency does not publicly disclose specific project timelines or stages.

Technological Platform and Innovation

Proprietary Technologies

The agency utilizes industry-standard design and development tools but does not publicly disclose proprietary technologies.

Significant Scientific Methods

Morandom Design employs user-centered design methodologies, including:

User Research: Conducting interviews, surveys, and usability testing to inform design decisions.

Prototyping: Creating interactive prototypes to visualize and test design concepts.

Iterative Design: Employing an iterative process to refine designs based on feedback and testing.

Leadership Team

Michael Moran – Creative Director & Founder

Michael Moran is the founder and creative director of Morandom Design. He holds a bachelor's degree in sociology from Rice University and has a diverse background in design and development. His professional journey includes:

Front-End Developer Intern: Poland (2016).

Graphic Design Student: London (2017).

Design for America Intern: Chicago (2018).

UX Designer: The Postage, Houston (2020).

Product Designer: Voyant, Austin (2021-2023).

Michael is also actively involved in the Austin design community, serving on the AIGA Houston board of directors and promoting inclusivity through AustinUX.org.

Competitor Profile

Market Insights and Dynamics

The creative and digital design industry is characterized by rapid technological advancements and a growing emphasis on user experience and inclusivity. The market is expanding as businesses increasingly recognize the value of strong brand identities and digital presences.

Competitor Analysis

Key competitors in the industry include:

Mormedi: A strategic design and innovation consultancy founded in 1998, offering services in service design, physical design, digital innovation, business model innovation, and strategic foresight.

Strategic Collaborations and Partnerships

Morandom Design collaborates with various clients across different sectors, including startups, established companies, and non-profits, to deliver tailored design solutions. Specific strategic partnerships are not publicly disclosed.

Operational Insights

Morandom Design differentiates itself through a strong commitment to inclusivity, diversity, and equality in design. The agency's focus on user-centered design and its diverse skill set enable it to address a wide range of client needs effectively.