Morehead Pools Company Profile

Background

Established in the 1960s, Morehead Pools is a third-generation, family-owned business specializing in the design, construction, and maintenance of custom swimming pools and outdoor living spaces. With over 50 years of experience, the company has become a leading name in the pool industry, particularly in the Shreveport and Bossier City areas of Louisiana. Morehead Pools is dedicated to delivering high-quality, luxurious outdoor environments that enhance the lifestyles of their clients.

Key Strategic Focus

Morehead Pools focuses on creating bespoke, high-end swimming pools and comprehensive outdoor living spaces. Their services encompass luxury pools, exercise pools, cocktail pools, infinity pools, geometric pools, freeform pools, and custom spas. The company emphasizes quality over quantity, constructing approximately 55 pools annually, catering primarily to the high-end market. Their strategic objectives include maintaining a strong commitment to craftsmanship, customer satisfaction, and continuous innovation in design and construction techniques.

Financials and Funding

As of 2025, Morehead Pools has an estimated annual revenue of $8.6 million, with a team of approximately 23 employees. The company has experienced a slight decrease in employee growth, with a 4% reduction in the past year. Specific details regarding funding history and capital utilization are not publicly disclosed.

Pipeline Development

Morehead Pools continually expands its portfolio by developing innovative pool designs and outdoor living solutions. While specific project timelines and milestones are proprietary, the company's commitment to excellence is evident in their consistent recognition within the industry. Notably, they have been ranked among the top 50 pool builders nationwide since 2011, achieving the 10th position in 2023.

Technological Platform and Innovation

The company distinguishes itself through the integration of advanced design methodologies and construction techniques. Their affiliation with the Master Pools Guild and the PACE group underscores their commitment to staying at the forefront of industry innovations. By participating in these elite networks, Morehead Pools gains access to cutting-edge technologies and best practices, ensuring they deliver state-of-the-art solutions to their clients.

Leadership Team

Michael Moore: Serving as President and CEO since 2015, Michael is a third-generation leader in the family business. He holds a Bachelor of Science from Louisiana College and has been instrumental in steering the company towards national recognition.

Monica Moore: As President of the Board, Monica joined the company in 1998 after a 21-year tenure in the car industry. She plays a pivotal role in strategic decision-making and upholding the company's legacy.

Michelle Bond: Vice President since 2002, Michelle has been integral to the company's operations, focusing on client relations and service excellence.

Leadership Changes

In 2015, following the sudden passing of Mike Moore, his son Michael Moore assumed the role of President and CEO, marking a significant transition in the company's leadership while maintaining its family-owned heritage.

Competitor Profile

Market Insights and Dynamics

The swimming pool construction industry in the United States is competitive, with numerous companies offering a range of services from standard installations to custom luxury designs. The market has seen steady growth, driven by increasing demand for personalized outdoor living spaces and advancements in pool technology.

Competitor Analysis

Key competitors in the luxury pool construction segment include:

Cody Pools: Based in Texas, Cody Pools is recognized for its high-quality custom pool designs and has consistently ranked among the top pool builders nationwide.

Keith Zars Pools: Operating out of San Antonio, Texas, Keith Zars Pools specializes in custom residential pools and has a strong reputation for quality and customer service.

These competitors focus on delivering bespoke pool solutions, emphasizing quality craftsmanship and customer satisfaction, similar to Morehead Pools' strategic approach.

Strategic Collaborations and Partnerships

Morehead Pools is an active member of the Master Pools Guild, an international network of elite custom pool builders committed to high-quality construction and ethical business practices. Additionally, their membership in the PACE group, a think tank of the nation's most progressive pool builders, allows them to stay abreast of technological advancements and industry trends.

Operational Insights

The company's strategic focus on quality over quantity, coupled with its commitment to continuous education and industry certification, positions Morehead Pools as a leader in the luxury pool market. Their emphasis on creating comprehensive outdoor living spaces, rather than just pools, provides a distinct competitive advantage in catering to clients seeking holistic backyard transformations.

Strategic Opportunities and Future Directions

Looking ahead, Morehead Pools aims to leverage its strong industry reputation and affiliations to expand its market reach and service offerings. By embracing emerging technologies and design trends, the company is well-positioned to meet the evolving demands of clients seeking innovative and luxurious outdoor living solutions.