Company Research Report: MORJAS & CO AB
Company Overview
- Name: MORJAS & CO AB
- Mission: To blend Spanish and Swedish heritage into timeless, high-quality footwear and accessories, with a commitment to craftsmanship and meticulous attention to detail.
- Founded: MORJAS was born from the vision of embracing a Spanish-Swedish heritage.
- Founder: Henrik Berg
- Headquarters: No specific location provided
- Number of Employees: No information is available
- Revenue: No information is available
- Company Specialization: MORJAS is renowned for crafting high-quality shoes and accessories with a focus on timeless aesthetics and detailed craftsmanship.
Products
Footwear
1. The Ivy Loafer
- Description: Inspired by collegiate aesthetics.
- Key Features: Available in Black Calf and Burgundy Calf, with both leather and rubber sole options.
- Price: $400
2. The Jumper Boot
- Description: A higher leg derby boot with a straight toe cap.
- Key Features: Available in Brown Suede and Black Grain with a rubber sole.
- Price: $399
3. The Chelsea Boot
- Description: An all-season favorite featuring a sturdy rubber sole.
- Key Features: Available in various colors such as Black Calf, Brown Calf, Brown Suede, and Black Suede.
- Price: $420
4. The Penny Loafer
- Description: A classic loafers icon known for its versatility.
- Key Features: Offers options in calf and suede leather with both rubber and leather soles.
- Price: $380-$450
5. The Hiking Boot
- Description: Combines ruggedness with urban versatility.
- Key Features: Includes mudguard edition and available in Black and Brown Grain with a rubber sole.
- Price: $479-$500
6. The Sneaker 02
- Description: A low-top sneaker with sleek lines made from high-quality Italian leather.
- Key Features: Available in an array of colors including Black Suede and White Leather.
- Price: $250
7. The Belgian Loafer
- Description: An iconic loafers style known for elevating any outfit.
- Key Features: Available in materials such as Navy Suede and Brown Deerskin with a rubber sole.
- Price: $350
8. The Belt Collection
- Description: Meticulously crafted belts designed for timeless wear.
- Key Features: Available in various leather and suede options, paired with classic buckles.
- Price: $140
9. The Sock Collection
- Description: Crafted from 100% mercerized cotton for a smooth, elegant finish.
- Key Features: Offered with ribbed designs in knee-high and mid-calf lengths.
- Price: $19
Recent Developments
- New Products Introduced:
- The Fall and Winter 2024 line includes models like The Hybrid Hiker and The Monkey Boot.
- Introduction of the Belgian Loafer in new materials.
- Product Offerings Update:
- The Chelsea Boot now available in Black and Brown Suede.
- Launch of The Hybrid Hiker model in Sand Suede, Brown Nubuck, and Black Grain.
- Campaigns and Initiatives:
- Launch of Fall 2024 Campaign focusing on new models like low-top hiking boots.
- Inspirational guides such as "Three ways to style" offering styling tips for various products.
- Manufacturing and Craftsmanship:
- Company relies on partnerships with European factories specializing in traditional and high-quality shoe craftsmanship.
- Notable productions include factories located in Almansa, Padula, and Ubrique regions known for their historical craft expertise.
- Partnerships:
- Collaborations or mentions with personalities like Luca Rubinacci.
- Past campaigns in partnership with brands like Sporty & Rich and Casatlantic.
Additional Features
- Free Shipping & Exchanges:
- Free shipping on orders over $150 for U.S. customers.
- Free exchanges available during November.
- Sustainability Focus:
- Emphasis on sustainability through careful factory selection and traditional crafting methods that enhance product longevity.
- Cultural Influence:
- MORJAS products are a blend of Mediterranean and Scandinavian influences, reflecting a fusion of design aesthetics and cultural legacy.
Contact Information
- General Contact: No specific contact other than the mention of jack@morjas.com for press inquiries.
This structured report highlights the essential aspects of MORJAS & CO AB based on the provided data, organized into company overview, product details, recent developments, and additional features.
