Company Research Report: Moroccanoil

Company Overview

• Name: Moroccanoil

• Mission: The company is committed to creating luxurious beauty products infused with argan oil, inspiring confidence, and empowering individuality.

• Founded: The company began over a decade ago.

• Founder: Carmen Tal

• Key People: No information is available

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Moroccanoil is known for pioneering argan oil-infused beauty products, particularly its signature product, the Moroccanoil Treatment, which is the #1 haircare oil in the US.

Products

Hair Care Products

1. Moroccanoil Treatment Original

• Description: A styling and conditioning hair oil with the signature scent of spicy amber and sweet floral notes.

• Key Features: Provides nourishment, manageability, speeds up blow-drying time, and increases hair shine by 118%.

2. Leave-In Conditioner

• Description: A conditioner that provides moisture and detangles hair without rinsing.

3. Curl Defining Cream

• Description: Styling cream for curly hair that enhances curl patterns.

• Key Features: Adds hydration, shine, and definition without weighing down curls.

4. Hydrating Styling Cream

• Description: Moisturizes and conditions hair while providing a soft hold.

• Key Features: Ideal for all hair types, facilitates frizz-free, styled finishes.

5. Smoothing Lotion

• Description: Ideal for frizz-prone hair, providing manageability and eliminating flyaways.

• Key Features: Nourishes dry strands and reduces breakage by 72%.

Scalp Collection

1. Purifying Scalp Scrub

• Description: Exfoliates the scalp removing buildup and flakes.

• Key Features: Contains antioxidant-rich argan oil and argan shell powder.

2. Scalp Balancing Shampoo & Conditioner

• Description: Hydrates and controls excess oil while reducing flakes.

• Key Features: Includes salicylic acid and niacinamide.

3. Revitalizing Scalp Tonic

• Description: Treatment to promote fuller-looking hair.

• Key Features: Lightweight formula that strengthens strands and hydrates the scalp.

4. Dry Scalp Treatment

• Description: Provides relief for dry, itchy scalps.

• Key Features: Formulated with salicylic acid and Vitamin E.

5. Oily Scalp Treatment

• Description: Controls excess oil and balances sebum production.

• Key Features: Includes biotin peptide complex.

Other Products

• Hair & Body Fragrance Mist: Combines hair care with body fragrance.

• Professional Haircolor: In-salon, care-infused color products.

• Body Collection: Featuring body oils, moisturizers, cleansers, and exfoliants.

Recent Developments

• New Products Launched:

• Introduction of the Scalp Care Collection featuring products such as the Purifying Scalp Scrub, Scalp Balancing Shampoo, and Tonic among others.

• New Features:

• Holiday product sets introduced for various hair needs such as repair, volume, and hydration.

• New sizes of existing products, e.g., travel size Night Body Serum.

• Partnerships:

• Partnership with Oceana under the company’s sustainability and community initiatives.

Sustainability and Community Commitment

Moroccanoil is focused on conscious luxury and minimizing environmental impact. It is PETA-certified cruelty-free and partners with charitable organizations. It emphasizes sustainable practices and is working towards greener operations.

Please note that specific details regarding key people, financial statistics, and headquarters location were not available in the provided data.