Overview
Morrison Express Corporation, founded in 1972 and headquartered in Taipei, Taiwan, has established itself as a leading player in the global logistics arena. Transitioning from a Taiwan-based freight forwarder, the company now operates as a comprehensive logistics service provider with over 2,000 employees across more than 90 offices worldwide, serving customers in over 100 countries. Morrison Express offers a broad range of logistics services, including air freight, ocean freight, road freight, rail freight, warehousing, and customs brokerage.
Strategic Vision and Values
Morrison Express aims to be an exceptional service organization, continually striving to exceed customer expectations. Central to their operations are values of integrity, accountability, customer focus, teamwork, and proactiveness. The company is also committed to fostering an inclusive environment that promotes the learning, success, and growth of employees, thereby enhancing client relationships and investing in new technologies to drive forward its strategic vision.
Service Offerings
Providing integrated logistics solutions, Morrison Express caters to a wide array of industries, including Hi-Tech, Automotive, Consumer & Retail, Healthcare & Life Sciences, Chemical, Industrial, and Energy sectors. Their services are designed to address the unique requirements of each industry, ensuring compliance and efficiency throughout the supply chain.
Recent Developments
In February 2025, Morrison Express was acquired by SG Holdings, a Japanese logistics company, for approximately $900 million. This strategic acquisition is poised to expand SG Holdings' reach in the global logistics market and enhance its air freight forwarding capabilities, complementing Morrison's strategic growth and global network.
Leadership
The company is helmed by Danny Chiu, Chairman and CEO, who has played a pivotal role in driving innovation and global expansion at Morrison Express. His leadership focuses on maintaining high standards of customer satisfaction and operational excellence.
Global Reach and Technological Integration
Morrison Express has invested in sophisticated information systems that allow clients to seamlessly integrate logistics solutions with their existing systems, enhancing end-to-end supply chain visibility. With logistics centers strategically located in key gateway cities, the company delivers highly customized and cost-effective solutions.
Social Responsibility and Employee Engagement
Morrison Express is actively involved in corporate social responsibility initiatives that include volunteer events and partnerships with community organizations. The company's focus on building strong community relationships and promoting employee engagement in social causes underscores its dedication to making a positive social impact.
Competitor Profiling
Expeditors
Headquartered in Bellevue, Washington, Expeditors is a global logistics provider known for its custom supply chain solutions. Its flexible, non-asset-based model supports optimized logistics through a network of over 340 locations in 100+ countries. Expeditors has been a Fortune 500 company since 2006, emphasizing customer satisfaction.
Pilot Freight Services
Pilot Freight Services is a versatile logistics provider with a notable presence in North America and Europe, operating as a subsidiary of Maersk. Offering diverse freight forwarding services over air, ground, and ocean channels, Pilot maintains more than 75 locations worldwide and targets sectors like e-commerce, retail, and automotive.
BNSF Logistics
Affiliated with Burlington Northern Santa Fe, Inc., and part of Berkshire Hathaway, BNSF Logistics specializes in rail car management, air freight, intermodal solutions, and comprehensive logistics services. Their financial backing and industrial expertise provide robust multimodal logistic solutions.
Gomsa Logistica
Operating out of Mexico, Gomsa Logistica is one of the nation’s oldest logistics firms. It offers integrated services such as customs brokerage, international freight, and warehousing, with a strategic emphasis on Mexico's commercial hubs and advanced cargo tracking capabilities.
Linc Group
Based in Indonesia, Linc Group offers supply chain solutions, including warehousing, transportation, and freight forwarding. Focusing on transforming supply chain challenges into competitive advantages, Linc has expanded into e-commerce enablement and fulfillment, strengthening its influence in Southeast Asia.
Strategic Insights
Competitor analysis reveals the dynamic and competitive landscape in which Morrison Express operates. The strength of Expeditors and Pilot Freight's global networks highlights areas of potential expansion for Morrison. Additionally, regional strongholds of Gomsa and Linc Group point to areas where Morrison might either look to collaborate or employ competitive strategies to bolster its market position. Asset-light models like those used by Expeditors and BNSF Logistics underscore the importance of flexibility and optimization in successful logistics operations.
Actionable Opportunities for Morrison Express include expanding its global footprint, enhancing supply chain technological integration, and pursuing strategic partnerships or acquisitions in new markets, especially within the e-commerce and tech-driven logistics sectors.
