Motivo Scar Care® Company Profile

Background

Motivo Scar Care®, founded in 2018 and headquartered in Long Branch, New Jersey, specializes in developing personal care products aimed at improving the appearance of scars. The company's mission is to provide effective, high-quality scar treatment solutions that cater to diverse skin types and tones, emphasizing inclusivity and comprehensive skin health.

Key Strategic Focus

Motivo Scar Care® focuses on creating innovative scar treatment products that integrate both medical expertise and patient experience. Their product line includes:

• Scar Tape: Available in various sizes and colors to accommodate different skin tones and scar sizes.

• Silicone Scar Cream: Formulated to reduce the appearance of scars.

• Silicone Scar Serum: Designed for targeted scar treatment.

The company targets individuals seeking effective scar management solutions, including those recovering from surgeries, injuries, or skin conditions.

Financials and Funding

Motivo Scar Care® has participated in funding initiatives to support its growth:

• Angel Investment: Secured on June 26, 2024.

• Accelerator Program: Joined StartOut Growth Lab on September 6, 2023, providing mentorship and resources to scale operations.

Technological Platform and Innovation

Motivo Scar Care® differentiates itself through:

• Collaborative Product Development: Partnered with Dr. Jonathan Keith, a board-certified plastic surgeon, to create products that address real-life scar treatment needs.

• Inclusive Product Design: Offers scar tapes in various sizes and colors to cater to different skin tones and scar sizes, promoting inclusivity in scar care.

Leadership Team

• Jadis Montijo: Co-Founder & Chief Executive Officer. Inspired by personal experience with post-surgical scars, Montijo leads the company's vision and strategic direction.

• Nicole Schaff: Chief Marketing Officer. Oversees marketing strategies and brand development.

• Dr. Jonathan Keith: Chief Medical Officer. Provides medical expertise in product development, ensuring efficacy and safety.

Competitor Profile

Market Insights and Dynamics

The global scar treatment market is experiencing significant growth, driven by increasing consumer awareness of aesthetic wellness and advancements in dermatology techniques. The market is projected to register a CAGR of 9% during the forecast period.

Competitor Analysis

Key competitors in the scar treatment market include:

• Mederma (Merz North America): Offers a range of topical products for scar treatment, holding approximately 30% of the market share in North America.

• ScarAway: Focuses on innovative formulations, particularly silicone gel sheets, with clinical studies showing a 70% reduction rate in hypertrophic scars within 12 weeks.

• BioCorneum (Lifecell): Differentiates by including SPF protection in its topical treatments, often recommended during postoperative care.

• Kelo-cote (Body Organics): Emphasizes global expansion and aggressive pricing strategies, particularly in the Asia-Pacific market.

Strategic Collaborations and Partnerships

Motivo Scar Care® has engaged in strategic collaborations to enhance its market position:

• StartOut Growth Lab: Participation in this accelerator program provided mentorship and resources to scale operations.

• Maesa Magic Incubator Program: Selected for this program, receiving a $35,000 grant for clinical testing of scar tape products.

Operational Insights

Motivo Scar Care® distinguishes itself through:

• Inclusive Product Offerings: Providing scar tapes in various sizes and colors to cater to diverse skin tones and scar sizes.

• Educational Initiatives: Committed to educating consumers about the healing process and the importance of patience and persistence in scar care.

• Community Engagement: Actively supports the LGBTQIA community and other communities, adding depth to its brand identity.

Strategic Opportunities and Future Directions

Motivo Scar Care® aims to:

• Expand Product Line: Develop new scar treatment products incorporating advanced technologies and ingredients.

• Enhance Distribution Channels: Strengthen e-commerce presence and explore partnerships with retail outlets to increase accessibility.

• Invest in Research and Development: Conduct clinical studies to validate product efficacy and explore new treatment methodologies.

• Foster Community Engagement: Continue supporting and engaging with diverse communities to build brand loyalty and trust.

Contact Information

For more information, visit the official website: www.motivoscarcare.com

Social Media Profiles:

• Instagram: @motivoscarcare

• TikTok: @motivoscarcare

• Facebook: Motivo Scar Care