Motoklik Company Profile

Background

Motoklik, founded in 2018 by Jens Köpke, is an Irish motorsport technology company specializing in advanced suspension measurement and lap-timing systems for off-road motorcycles. The company's mission is to enhance rider performance and safety by providing precise, data-driven insights into suspension setup, addressing the common challenge where 90% of racers lack the expertise to optimize their bike's performance under varying conditions.

Key Strategic Focus

Motoklik's strategic focus centers on:

• Product Development: Creating robust, user-friendly suspension monitoring systems that integrate seamlessly with various off-road motorcycle models.

• Technological Innovation: Leveraging artificial intelligence (AI) and machine learning to automate suspension setup processes, thereby improving performance and safety.

• Market Expansion: Targeting key markets in Europe and the United States, with a particular emphasis on regions with a strong motocross presence, such as Belgium, the Netherlands, and California.

Financials and Funding

Motoklik has successfully secured multiple funding rounds to support its growth:

• March 2021: Raised €300,000 in seed funding from investors and Enterprise Ireland, facilitating the creation of 10 jobs and completion of the commercial product design.

• Subsequent Rounds: Secured additional funding, including a €800,000 seed round, to further develop technology and expand market reach.

Pipeline Development

Motoklik's product pipeline includes:

• AiSetup: An AI-powered suspension setup and lap-timing solution that provides riders with precise recommendations for suspension adjustments, eliminating the traditional trial-and-error approach.

• Mobile Application: A user-friendly app available on iOS and Android platforms, offering real-time data on suspension travel, shock and spring velocity, and lap times.

Technological Platform and Innovation

Motoklik distinguishes itself through:

• Proprietary Technologies: Development of robust and compact linear position sensors capable of withstanding harsh racing conditions, providing accurate and reliable data for optimizing vehicle performance.

• AI and Machine Learning: Integration of AI algorithms to automate suspension setup, offering riders tailored recommendations based on individual riding styles and track conditions.

Leadership Team

• Jens Köpke, CEO & Founder: With over 20 years of off-road riding experience, Jens holds a B.Eng (Hons) in Mechanical and Manufacturing Engineering and an M.Sc in Innovative Technology Engineering. His background includes roles as a Technical Account Manager and R&D Process Development Engineer at Bausch + Lomb.

Leadership Changes

As part of the 2021 investment round, former Merlyn Showering CFO, Michael Kilcommons, joined Motoklik's board of directors, bringing financial expertise to the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The off-road motorcycle market is substantial, with an estimated 500,000 new bikes sold annually, representing a €200 million per annum market opportunity.

Competitor Analysis

Key competitors in the suspension monitoring and lap-timing systems market include:

• LITPro: Offers GPS-based lap-timing and analytics solutions for motocross riders.

• MX-Tech: Provides advanced suspension components and tuning services for off-road motorcycles.

Strategic Collaborations and Partnerships

Motoklik has engaged in significant collaborations to enhance its technological capabilities:

• European Space Agency (ESA): Participation in the ESA Business Incubation Centre Ireland, utilizing Earth observation data to enhance product offerings.

• Enterprise Ireland: Support through funding and business development resources to accelerate growth and market entry.

Operational Insights

Motoklik's competitive advantages include:

• Innovative Technology: The integration of AI and machine learning sets Motoklik apart from traditional suspension setup methods.

• User-Centric Design: Focus on creating products that are easy to install and use, catering to riders at all levels.

• Global Reach: Presence on five continents, demonstrating the scalability and adaptability of its products.

Strategic Opportunities and Future Directions

Motoklik aims to:

• Expand Product Offerings: Develop additional features and products to cater to a broader range of motorsport disciplines.

• Increase Market Penetration: Strengthen presence in existing markets and enter new regions with growing off-road motorcycle communities.

• Enhance Technological Capabilities: Continue investing in R&D to maintain a competitive edge through innovation.

Contact Information

For more information, visit Motoklik's official website.

Social Media Profiles:

• Facebook: Motoklik

• Instagram: @motoklik

• YouTube: Motoklik