Mountain Sports Distribution, Inc. - Company Research Report

Company Overview

Name: Mountain Sports Distribution, Inc.

Mission of the Company: Committed to partnerships, being a part of the powersports community, and keeping it real.

Founded: No information is available.

Founders: No information is available.

Key People:

• CEO: Chuck Gorton

• Marketing Manager: Jessica Joy

• Director of Sales & Business Development: Cameron Braaten

• Customer Service Representatives: Shelby Hautala, Dorothee Sevigny, Samantha Rivett

• Bookkeeper: Charlene Hedman

• Warranty: Tanya White

• Sponsorship & E-Commerce Coordinator: Kendra Smith

• Sales Representatives:

• QC: Phil Soucy

• Maritimes: Scott Lockhart

• Mid-Western USA: James Mullen

• British Columbia: Brenna Nakazawa

• Alberta: Greg Hawthorn

• US Great Lakes Region: Jeff Erikson

Headquarters: 802 9th St N, Golden, BC V0A 1H2, Canada

Number of Employees: No information is available.

Revenue: No information is available.

What the Company is Known For: Distributing a network of powersport product brands throughout North America, providing personalized service, and being an integral part of the powersports community.

Products

Product Offerings:

1. Highmark Avalanche Airbags

• Description: Full line of avalanche airbags designed especially for snowmobilers.

• Key Features: Best Avalanche Airbag technology.

2. 509

• Description: Snowmobile gear including helmets and goggles.

• Key Features: High style and performance.

3. Mammut

• Description: Avalanche safety equipment.

• Key Features: High-quality transceivers, probes, and shovels.

4. Pit Viper

• Description: Sunglasses, goggles, and casual wear.

• Key Features: Vibrant and distinctive designs.

5. FOX Suspensions

• Description: Shock absorbers and racing suspension products.

• Key Features: High performance and industry leadership.

6. Garmin

• Description: GPS and SOS tech devices for outdoor adventures.

• Key Features: Advanced navigation technology.

7. Fly Racing

• Description: Apparel, accessories, and hard parts.

• Key Features: Quality, performance-driven design.

8. Cheetah Factory Racing

• Description: Snowmobile accessories.

• Key Features: High demand, sells accessories like handlebars, racks, and packs.

9. Mountain Lab

• Description: Products for outdoor market designed in Canada.

• Key Features: Innovative and highly sellable.

10. Seven MX

• Description: Sports performance gear for MX riders.

• Key Features: High-quality, refined performance gear.

11. Highway 21

• Description: Motorcycle apparel and accessories.

• Key Features: Superior innovation and quality.

12. Zeus Helmets

• Description: Motorcycle helmets.

• Key Features: High quality at an entry-level price point.

13. Bob - The Cooler Co.

• Description: Coolers, drinkware, and gear.

• Key Features: Tough, reliable, and designed for an active lifestyle.

Notable Mentions:

• Macna

• Description: Motorcycle clothing.

• Key Features: Innovation, durability, style, all-weather riding gear with advanced technology for protection.

Recent Developments

New Product Launches and Additions:

1. UTV Canada Products Booking Program (September 18, 2024)

• Description: First-ever booking program providing dealers with exclusive access to UTV Canada parts and accessories.

• Key Details: Booking open until October 31, 2024.

2. New Brand Partnership with Macna (September 16, 2024)

• Description: New partnership with the motorcycle clothing brand Macna.

• Features Added: Premium motorcycle jackets, pants, gloves, and more.

3. Summer 2025 Catalogue and Booking Program (August 21, 2024)

• Description: Launch announcement for new brands and products.

• New Brands: Macna, Peak Design.

• Updates: Latest from Pit Viper, Mountain Lab, 509 (Offroad & Street), Seven, and FLY Racing.

New Partnerships and Collaborations:

1. Partnership with Macna (September 16, 2024)
2. Garmin Distribution Partnership (February 5, 2024)

• Description: Partnership with Garmin to distribute GPS and SOS tech devices.

• Objective: Enhance product offerings and provide advanced tech solutions to powersports enthusiasts.

3. UTV Canada Merged with MSD (January 23, 2024)

• Description: Acquisition and integration of UTV Canada into MSD under KV Capital’s powersports platform.

• Impact: Strengthening strategic positions and expanding product offerings in the powersports industry.

4. KTM Canada Red Bull Team Collaboration (August 14, 2024)

• Details: Collaboration with FLY Racing, winning associations in the 2024 Triple Crown Series.

Additional Developments:

1. Winter 2024-2025 Catalogue & Booking Program (February 27, 2024)

• Description: Launch of winter catalogue, with new products and dealer booking benefits.

• New Additions: Mammut Barryvox 2 & Barryvox S2, Garmin SOS and GPS products.

2. Bob The Cooler Co. Partnership (December 13, 2023)

• Description: Exclusive distributor partnership for the powersports market in Canada.

Conclusion

Mountain Sports Distribution, Inc. is a leading distributor of high-performance powersports and outdoor adventure goods across North America. With a strong emphasis on partnership and community, MSD continuously expands its portfolio by incorporating innovative products and forming strategic partnerships. The company remains dedicated to providing top-quality service and products to its dealer network.