Mouser Electronics Company Profile

Background

Founded in 1964 by Jerry Don Mouser, Mouser Electronics, Inc. has evolved from a small operation in El Cajon, California, to a leading global distributor of semiconductors and electronic components. Relocating its headquarters to Mansfield, Texas, in 1986, the company has expanded significantly, now operating on a 100-acre campus with facilities spanning one million square feet. As a subsidiary of TTI, Inc., and part of the Berkshire Hathaway family since 2007, Mouser serves over 650,000 customers in 223 countries and territories, offering more than 6.8 million products from over 1,200 manufacturer brands.

Key Strategic Focus

Mouser's strategic focus centers on rapid New Product Introductions (NPI), ensuring that design engineers and buyers have timely access to the latest technologies. The company maintains a vast inventory of over one million unique SKUs, encompassing semiconductors, embedded modules, optoelectronics, passives, interconnects, electromechanical components, power products, and more. By continually expanding its product offerings and manufacturer partnerships, Mouser addresses the evolving needs of the electronics industry, including advancements in IoT, electric vehicles, artificial intelligence, robotics, and 5G technologies.

Financials and Funding

As a subsidiary of TTI, Inc., and part of Berkshire Hathaway, Mouser Electronics benefits from robust financial backing. In 2023, the company reported annual revenues of $3.68 billion, reflecting its strong market position and consistent growth trajectory.

Technological Platform and Innovation

Mouser's commitment to innovation is evident in its state-of-the-art distribution center, which operates 24/7 to manage tens of thousands of orders daily. The facility features 138 vertical lift modules, representing the largest installation of its kind in North America, enhancing efficiency and accuracy in order processing. Additionally, Mouser's website offers a comprehensive suite of technical resources, including a Technical Resource Center, product datasheets, supplier-specific reference designs, application notes, and engineering tools, all designed to support and accelerate the design process for engineers.

Leadership Team

• Glenn Smith, President and CEO since 2004, began his career at Mouser in 1973 as a part-time warehouse employee. Over five decades, he has been instrumental in transforming Mouser into a top-10 global electronic components distributor.

• Jeff Newell, President, has played a pivotal role in expanding Mouser's product offerings and strengthening relationships with manufacturer partners.

• Kevin Hess, Senior Vice President of Marketing, oversees global marketing strategies, enhancing Mouser's brand presence and customer engagement.

• Coby Kleinjan, Vice President of Americas Customer Service and Sales, focuses on delivering exceptional customer service and expanding Mouser's customer base across the Americas.

• Kristin Schuetter, Vice President of Supplier Management, Semiconductors, manages relationships with semiconductor manufacturers, ensuring a diverse and up-to-date product portfolio.

• Keith Privett, Vice President of Supplier Management, oversees supplier relationships, contributing to Mouser's extensive product offerings and market growth.

Competitor Profile

Market Insights and Dynamics

The electronic components distribution market is characterized by rapid technological advancements and increasing demand across various sectors, including automotive, industrial automation, consumer electronics, and telecommunications. The market's growth is driven by the proliferation of IoT devices, the expansion of 5G networks, and the rising adoption of electric vehicles.

Competitor Analysis

Mouser Electronics operates in a competitive landscape alongside several key players:

• Digi-Key Electronics: Known for its extensive product catalog and rapid delivery services, Digi-Key serves a global customer base with a focus on electronic components and automation products.

• Arrow Electronics: A global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions.

• Avnet: Offers design, product, marketing, and supply chain expertise for customers at every stage of the product lifecycle.

• RS Group plc: A British distributor of industrial and electronics products, offering a wide range of components and tools for engineers.

• Master Electronics: An American distributor specializing in electronic components, with a focus on providing personalized service and support.

Mouser differentiates itself through its emphasis on NPIs, a vast and diverse inventory, and a strong commitment to customer service, positioning itself as a preferred partner for design engineers and buyers seeking the latest technologies.

Strategic Collaborations and Partnerships

Mouser has established significant partnerships with leading manufacturers, enhancing its product offerings and market position:

• TE Connectivity: Recognized Mouser as the Global High Service Distributor of the Year for ten consecutive years, highlighting the strength of their partnership.

• onsemi: Awarded Mouser the Global High Service Distributor title, acknowledging exceptional sales growth and process excellence.

• Omron Electronic Components: Honored Mouser with the E-Catalog Distributor of the Year award for four consecutive years, reflecting outstanding e-commerce distribution performance.

• MEAN WELL: Named Mouser the 2023 North American Distributor of the Year, recognizing excellence in sales performance and customer support.

Operational Insights

Mouser's strategic investments in infrastructure and technology have bolstered its operational capabilities:

• Headquarters Expansion: The Mansfield, Texas campus has grown to include a 50,000-square-foot Customer Service Center and a 125,000-square-foot addition to the state-of-the-art distribution center.