Movement Interactive Inc. Company Profile

Background

Overview

Movement Interactive Inc. is a technology company specializing in wearable devices designed to detect concussions and falls, primarily targeting senior citizens. Founded in 2016 and headquartered in Phoenix, Arizona, the company aims to enhance the safety and well-being of older adults through innovative health monitoring solutions.

Mission and Vision

The company's mission is to provide advanced wearable technology that enables real-time detection and reporting of concussions and falls, thereby improving the quality of life for seniors and offering peace of mind to their families and caregivers. Their vision is to become a leading provider of health-monitoring wearables, contributing to the advancement of senior care through technology.

Primary Area of Focus

Movement Interactive focuses on developing and deploying wearable devices equipped with sensors capable of detecting traumatic brain injuries and falls. These devices are integrated with mobile applications that allow caregivers and medical professionals to monitor the health status of seniors remotely.

Industry Significance

In the context of an aging global population, the demand for innovative solutions in senior health care is increasing. Movement Interactive's products address critical health concerns, positioning the company as a significant player in the wearable health technology sector.

Key Strategic Focus

Core Objectives

Product Development: Enhance the accuracy and reliability of concussion and fall detection through continuous research and development.

Market Expansion: Broaden the adoption of their wearable devices across various senior living facilities and home care settings.

Partnerships: Establish collaborations with healthcare providers and organizations to integrate their technology into standard care protocols.

Specific Areas of Specialization

Wearable Health Technology: Designing and manufacturing sensors embedded in wearable devices tailored for seniors.

Mobile Application Development: Creating user-friendly applications that facilitate real-time health monitoring and data analysis.

Key Technologies Utilized

Sensor Technology: Advanced sensors capable of detecting specific movements and impacts indicative of concussions or falls.

Mobile Connectivity: Utilizing Bluetooth and other wireless technologies to transmit data from wearables to mobile devices.

Data Analytics: Employing algorithms to analyze sensor data and provide actionable insights to caregivers and medical professionals.

Primary Markets Targeted

Senior Living Facilities: Assisting in monitoring residents' health and ensuring their safety.

Home Care Services: Providing families and caregivers with tools to oversee the health of seniors living independently.

Healthcare Providers: Integrating wearable health data into patient care management systems.

Financials and Funding

Funding History

Movement Interactive has engaged in multiple funding rounds to support its growth and product development initiatives. Notably, in December 2020, the company received non-equity assistance from Newchip Accelerator, a program designed to support startups in scaling their operations.

Total Funds Raised

The exact total funds raised by Movement Interactive are not publicly disclosed.

Notable Investors

Newchip Accelerator: Provided non-equity assistance to support the company's growth initiatives.

Intended Utilization of Capital

The capital raised is primarily allocated towards:

Product Development: Enhancing the functionality and reliability of wearable devices.

Market Expansion: Increasing the reach of their products to a broader audience.

Operational Scaling: Expanding manufacturing capabilities and operational infrastructure.

Pipeline Development

Key Pipeline Candidates

Movement Interactive's primary product is the Hiji®Band, a wearable device designed to detect concussions and falls in seniors. The company is also developing Hiji®Sense, a device focused on monitoring fall risk, and Hiji®Tactical, tailored for diagnosing traumatic brain injuries in military personnel.

Stages of Development

Hiji®Band: Market-ready, with ongoing enhancements based on user feedback.

Hiji®Sense and Hiji®Tactical: In development stages, with anticipated market introduction in the near future.

Target Conditions

Concussions: Detecting and reporting traumatic brain injuries in seniors.

Falls: Monitoring and alerting caregivers to falls to prevent further injury.

Fall Risk: Assessing and mitigating the risk of falls in seniors.

Traumatic Brain Injuries: Specifically in military personnel, to ensure prompt medical attention.

Relevant Timelines for Anticipated Milestones

Hiji®Sense and Hiji®Tactical: Expected to enter the market within the next 12 to 18 months, pending successful development and testing phases.

Technological Platform and Innovation

Proprietary Technologies

Sensor Integration: Custom-designed sensors embedded within wearable devices to accurately detect specific movements and impacts.

Mobile Application Interface: A proprietary app that interfaces with wearable devices to provide real-time data and alerts.

Significant Scientific Methods

Data Analytics Algorithms: Advanced algorithms that process sensor data to identify patterns indicative of concussions or falls.

Machine Learning: Utilizing machine learning techniques to improve the accuracy of detection over time.

Leadership Team

Key Executives

Dr. Eric Luster: CEO and Founder. Dr. Luster has a Doctorate in Business Administration from Walden University and has held senior roles at the Department of Defense, including positions as a nuclear engineer and program manager.

Market and Competitor Analysis

Market Insights and Dynamics

The wearable health technology market is experiencing significant growth, driven by an aging population and increasing health awareness. Competitors in this space include companies such as Valencell, Trace, Navisens, and TuringSense, which offer various health-monitoring wearables.

Competitor Overview

Valencell: Specializes in biometric data collection and analysis, providing sensor technology for wearable devices.

Trace: Focuses on motion capture and analysis for sports performance, offering wearable sensors for athletes.

Navisens: Develops indoor positioning and navigation solutions, integrating sensors into wearable devices.

TuringSense: Provides motion analysis and feedback systems for sports and fitness applications.

Strategic Collaborations and Partnerships

Movement Interactive has established partnerships with healthcare providers and senior living facilities to integrate their wearable devices into standard care protocols. These collaborations aim to enhance patient care and safety through technology.

Operational Insights

Movement Interactive differentiates itself by specifically targeting the senior demographic, addressing unique health concerns such as fall detection and concussion monitoring. This focused approach allows for specialized product development and tailored marketing strategies.

Strategic Opportunities and Future Directions

The company plans to expand its product line to include devices tailored for other demographics, such as athletes and military personnel, broadening its market reach. Additionally, Movement Interactive is exploring international markets to offer its solutions globally, capitalizing on the universal need for health-monitoring technologies.