Market Research Report: Movers+Shakers

Company Overview

• Company Name: Movers+Shakers

• Mission of the Company: To connect brands to culture and spread joy, pushing them into tomorrow by creating awareness and equity across mainstream and emerging social platforms.

• Founded: 2016

• Founders: Geoffrey Goldberg and Evan Horowitz

• Key People:

• Geoffrey Goldberg (Chief Creative Officer, Co-Founder)

• Evan Horowitz (CEO, Co-Founder)

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Movers+Shakers is recognized as the #1 fastest-growing agency by Adweek and a 3X best small agency by AdAge. The company is renowned for its expertise in engaging Gen Z and Millennial audiences using social-first strategies, notably on platforms like TikTok. It was among the first agencies on TikTok in 2019 and continues to innovate within social media and cultural contexts.

Products

• Product Offerings:

• Creative campaigns and cultural strategies for brand awareness and equity.

• Expertise in emerging social platforms, notably TikTok, including campaign management and innovative engagement strategies.

• Signature campaigns with notable brands such as e.l.f. Beauty, Netflix, Hasbro, and Warner Bros.

• High-Level Description of Products:

• Movers+Shakers create disruptive, joy-spreading marketing strategies focused on connecting brands to cultural trends and youth audiences, particularly Gen Z and Millennials.

• Key Features:

• Creativity and Cultural Connection: Uses storytelling and original music to foster brand connections.

• Social Media Pioneers: Early adoption and mastery of TikTok and other social platforms to create viral engagements.

• Diverse Campaigns: Collaborations with major brands and utilization of influencers to broaden brand reach.

Recent Developments

• New Partnerships:

• Movers+Shakers joined Stagwell, a network that expands their capabilities across creative, media, data, and AI sectors as of November 2, 2023.

• Recent Campaigns and Launches:

• E.L.F. - TikTok Challenge: Recognized as “the most influential campaign on TikTok” by Adweek.

• Netflix - Red Notice: Innovated the movie trailer format for TikTok.

• Monopoly: Launched a TikTok-first campaign with significant organic engagement.

• Innovative Features/Products:

• First agency to coin the concept of 'crowd-sourced movie' on TikTok with e.l.f.

• Created the first TikTok-native reality show for e.l.f.

• Developed a viral NFT collection with e.l.f., blending crypto and cosmetics.

• Notable Campaigns and Collaboration Highlights:

• Collaboration between e.l.f. and Chipotle that gained massive traction online.

• Launching TikTok's first ever live billboard takeover for Netflix's "Your Place or Mine".

• Arm & Hammer Laundry's holiday campaign showcasing campaign creativity.

Overall, Movers+Shakers has established itself as a leading innovator in connecting brands with cultural moments through strategic and creative social media marketing efforts.