Movetru® Company Profile

Background

Movetru®, founded in 2020 by Naomi McGregor, is a Belfast-based sports technology company specializing in movement analysis and injury prevention. The company's mission is to eradicate preventable injuries and advance athletic performance by providing real-time biomechanical insights through wearable technology. Movetru® aims to redefine the boundaries of sports technology by delivering lab-grade movement analysis directly to the field, enabling athletes and coaches to make informed decisions that enhance performance and reduce injury risks.

Key Strategic Focus

Movetru® focuses on developing AI-powered wearable devices that offer real-time movement quality insights. The core objectives include:

Injury Prevention: Identifying risk patterns and movement weaknesses to prevent injuries.

Performance Enhancement: Providing data-driven insights to optimize training and rehabilitation.

Accessibility: Delivering user-friendly, on-field solutions that are both lightweight and comfortable.

The primary markets targeted are professional and amateur sports organizations across the UK and Ireland, with plans for expansion into the U.S. market.

Financials and Funding

Movetru® has successfully secured multiple funding rounds to support its growth:

Pre-Seed Funding (July 2025): Raised €1.4 million, led by Two Magnolias, with participation from IAG Capital, HBAN, Angel Academe, AwakenAngels, and individual angel investors.

Grant Funding (June 2021): Received £10,000 from co-founders.

The capital is intended for scaling operations, product development, and expanding commercial rollout across Europe and into the U.S. market.

Technological Platform and Innovation

Movetru®'s proprietary technology includes:

Wearable Sensors: Six 3D-printed sensors that track lower-body movement, providing data on joint angles, ground reaction forces, and muscle-tendon lengths.

AI-Powered App: An application that processes sensor data to deliver real-time biomechanical insights and personalized movement scores.

This combination allows for on-field, real-time assessments, enabling immediate feedback and intervention.

Leadership Team

Naomi McGregor: Founder & CEO. Inspired by her personal experience with a ballet injury, Naomi holds a Master's in Product Design Engineering and has been recognized with awards such as the Innovate UK Women in Innovation Award.

Dylan McBurney: Chief Technology Officer. A former Intel engineer, Dylan brings extensive experience in technology development to Movetru®.

Advisory Board

Marilou McFarlane: SportsTech Commercialization Expert.

Dr. Mark Batt: Consultant in Sport and Exercise Medicine.

Gillian McColgan: Serial CTO and IP Specialist.

Dr. Phil Graham-Smith: Biomechanics Specialist and Co-Founder of ForceDecks.

Mary McKenna MBE: UK & EU Angel of the Year and Serial Entrepreneur.

Competitor Profile

Market Insights and Dynamics

The sports technology market is experiencing significant growth, driven by increasing demand for performance optimization and injury prevention solutions. The integration of AI and wearable technology is transforming how athletes and coaches approach training and rehabilitation.

Competitor Analysis

Key competitors include:

IMeasureU: Specializes in wearable sensors for movement analysis, focusing on injury prevention and rehabilitation.

Humo: Develops wearable technology aimed at enhancing fitness training and reducing performance-related injuries.

In&motion: Focuses on smart wearable airbags for safety in sports.

AthleteIQ: Offers AI-driven wearables to improve performance and prevent injuries.

Penta Medical: Provides injury monitoring and treatment solutions for athletes.

Strategic Collaborations and Partnerships

Movetru® has partnered with leading institutions to fuel research and development efforts. These collaborations aim to validate and enhance the company's technology, ensuring it meets the highest standards in sports performance analysis.