Moxie Communications Group: Company Profile
Background
Founded in 2011, Moxie Communications Group is a strategic communications agency specializing in public relations and communications services. The company is headquartered in New York City, with additional offices in Los Angeles and San Francisco. Moxie is dedicated to transforming startups into household names and revitalizing established brands for contemporary audiences. Their mission is to identify and amplify innovations, crafting compelling narratives that resonate across diverse industries. Notable clients include Oura, Liquid Death, Trove, Babylist, Noom, Chief, Industrious, and Owl Labs.
Key Strategic Focus
Moxie Communications Group focuses on delivering excellence in consumer, business, and technology public relations. Their core objectives include:
- Company and Product Launches: Assisting clients in introducing new products and services to the market.
- Content Creation and Seeding: Developing and distributing engaging content to target audiences.
- Brand Strategy: Crafting and implementing strategies to enhance brand identity and market presence.
- Media Relations: Building and maintaining relationships with media outlets to secure coverage.
- Affiliate and Influencer Marketing: Leveraging partnerships to expand reach and credibility.
- Thought Leadership: Positioning clients as industry leaders through strategic communication.
Moxie employs a tech-savvy approach, utilizing tools like Google Analytics and PHP to inform and optimize their communication strategies.
Financials and Funding
As of May 2025, Moxie Communications Group's annual revenue is estimated at $13.9 million, with approximately 50 employees. The company has not publicly disclosed specific funding details or valuation figures.
Leadership Team
Moxie Communications Group is led by a team of experienced professionals:
- Taryn Langer: Founder and CEO, with a background in public relations and a focus on strategic communications.
- Corinna Pieloch: Partner, contributing to the company's strategic direction and client relations.
- Alyssa Galella: Senior Vice President, overseeing client services and operational management.
- Drew Goldberg: Chief of Staff and Director of Human Resources, responsible for organizational development and talent management.
- Huilian Ma Anderson: Vice President, focusing on client strategy and account management.
- Rebecca Weiser: Senior Vice President, leading initiatives in media relations and content strategy.
Competitor Profile
Market Insights and Dynamics
The public relations and communications industry is highly competitive, with numerous agencies offering a range of services to diverse clients. The market is characterized by rapid technological advancements and evolving media landscapes, requiring agencies to be agile and innovative.
Competitor Analysis
Key competitors of Moxie Communications Group include:
- Ruder Finn: A global communications agency offering services in public relations, digital marketing, and healthcare communications.
- Zeno Group: Specializes in integrated communications, including public relations, digital, and social media services.
- Finn Partners: Provides a wide range of services, including public relations, marketing, and digital communications.
- MSL: A global public relations firm offering strategic communications and engagement services.
- Edelman: One of the largest public relations firms globally, offering a comprehensive suite of services across various industries.
Strategic Collaborations and Partnerships
Moxie Communications Group has a history of collaborating with innovative brands to enhance their market presence. Notable partnerships include:
- Casper: Assisted in launching the brand and establishing it as a leader in the mattress industry.
- Dollar Shave Club: Supported the company's growth and market penetration through strategic communications.
- Mirror: Played a role in introducing the interactive fitness platform to consumers.
- Liquid Death: Helped position the brand uniquely in the beverage market.
Operational Insights
Moxie Communications Group differentiates itself through a combination of strategic decision-making and creative storytelling. Their approach includes:
- In-Depth Research: Informing opportunities through comprehensive analysis.
- Media Landscape Understanding: Utilizing insights to fuel creative brainstorming.
- Client-Centric Strategies: Tailoring approaches to meet specific client goals and market conditions.
Strategic Opportunities and Future Directions
Moxie Communications Group is poised to capitalize on several strategic opportunities:
- Expansion of Service Offerings: Enhancing capabilities in digital marketing and analytics to meet evolving client needs.
- Geographic Growth: Leveraging existing offices in major cities to attract clients seeking national or coast-to-coast PR strategies.
- Technological Integration: Continuing to adopt and implement advanced technologies to optimize communication strategies.
Contact Information
- Website: moxiegrouppr.com
- LinkedIn: linkedin.com/company/moxie-communications-group
- Twitter: twitter.com/moxiegrouppr
- Headquarters: New York, New York, US
