Moxie Strategies is a boutique national public affairs firm dedicated to transforming the landscape of strategy and brand advocacy. Rooted in New Jersey, the firm operates with a credo of "Unique Depth. Bold Impact." Moxie Strategies specializes in navigating complex public affairs challenges, offering services that encompass strategic communications, issue advocacy, and public relations. The firm's industry significance is underscored by its innovative approach to integrating data analytics with traditional public affairs methodologies, thereby delivering measurable outcomes for clients across various sectors.
Key Strategic Focus
Moxie Strategies' core objectives revolve around delivering comprehensive public affairs solutions that blend traditional strategies with modern data analytics. The firm specializes in:
- Strategy & Public Affairs: Including advertising (digital and traditional), ballot campaigns, coalition building, community relations, crisis management, and strategic communications.
- Data & Analytics: Offering audience analysis, brand diagnostics, competitive intelligence, media analytics, and public opinion research.
- Advertising: Providing brand strategy, campaign development, content creation, digital marketing, media planning and buying, and public relations.
These services are tailored to a diverse range of industries, including education, infrastructure, transportation, technology, real estate, life sciences, food and beverage, gaming, higher education, progressive issue advocacy, union labor, government agencies, foundations, cannabis, energy, utilities, nonprofits, public health, and healthcare.
Financials and Funding
As a privately held firm, Moxie Strategies does not publicly disclose its financial information. The firm operates independently, focusing on delivering value-driven services to its clients without external funding influences.
Pipeline Development
Moxie Strategies continually develops and refines its service offerings to address emerging public affairs challenges. The firm is committed to staying ahead of industry trends by integrating innovative methodologies and technologies into its service pipeline, ensuring clients receive cutting-edge solutions.
Technological Platform and Innovation
Moxie Strategies distinguishes itself through the integration of proprietary technologies and scientific methodologies, including:
- Moxie 360° Diagnostic℠: A comprehensive tool for brand and issue diagnostics.
- Moxie Multiverse℠: An advanced platform for audience analysis and influence profiling.
- Moxie Strategic Manifold℠: A strategic planning framework that incorporates data analytics and policy research.
These tools leverage machine learning algorithms and data analytics to provide clients with actionable insights and strategic recommendations.
Leadership Team
Moxie Strategies is led by a team of seasoned professionals with extensive experience in public affairs and strategic communications:
- Maggie Moran: Co-Founder and Managing Partner, with a background in political strategy and public affairs.
- Jeannine Frisby LaRue: Co-Founder and Senior Partner, specializing in government relations and advocacy.
Their combined expertise drives the firm's mission to deliver impactful public affairs solutions.
Leadership Changes
There have been no recent significant changes or appointments within the company's leadership team.
Competitor Profile
Market Insights and Dynamics
The public affairs industry is characterized by its dynamic nature, with a market size that continues to grow as organizations increasingly recognize the importance of strategic communications and advocacy. Industry trends indicate a shift towards integrating data analytics and digital strategies to enhance traditional public affairs efforts.
Competitor Analysis
Key competitors in the public affairs sector include:
- Edelman: A global communications firm offering a wide range of services, including public relations, marketing, and digital strategy.
- FleishmanHillard: Specializes in public relations and marketing, with a focus on brand reputation and crisis management.
- Ketchum: Provides strategic communications and public relations services across various industries.
These firms focus on strategic communications, public relations, and digital marketing, each bringing unique strengths to the competitive landscape.
Strategic Collaborations and Partnerships
Moxie Strategies has established significant collaborations to enhance its service offerings and market position. Notably, the firm has partnered with various organizations to deliver comprehensive public affairs campaigns, leveraging collective expertise to achieve client objectives.
Operational Insights
In relation to major competitors, Moxie Strategies differentiates itself through its boutique approach, offering personalized and agile services. The firm's integration of proprietary technologies and data analytics provides a distinct competitive advantage, enabling the delivery of tailored and effective public affairs solutions.
Strategic Opportunities and Future Directions
Looking ahead, Moxie Strategies aims to expand its service offerings by further integrating advanced data analytics and digital strategies. The firm is exploring opportunities to enter new markets and industries, leveraging its current strengths to achieve future objectives and maintain a leading position in the public affairs sector.
Contact Information
For further inquiries, please visit the company's official website.
