Company Research Report: mPulse

Company Overview

Name: mPulse

Mission: To transform consumer experiences and deliver better, more equitable health outcomes by combining AI-powered analytics, omnichannel outreach, and digital health navigation technology.

Founded: 2015 as a spin-off from a consumer digital messaging company.

Founded By: No information is available.

Key People:

Bob Farrell - Chief Executive Officer, Board Member

Lara Stell - Chief Financial Officer

Sanjeev Sawai - Chief Technology Officer

Brendan McClure - Chief Marketing Officer

Anne Wolfsberger - Chief People Officer

Saeed Aminzadeh - Chief Product Officer

Kate Shields - Chief Customer Officer

Jim Carlough - Chief Sales Officer

Headquarters: 21255 Burbank Blvd, Los Angeles, CA 91367

Number of Employees: No information is available.

Revenue: mPulse achieved 43% revenue growth year-over-year in Q4 2024 and 50% annual growth over 2023.

Known For: mPulse is known for its health experience and insights products which create consumer-centric journeys that deliver better health outcomes and business impact.

Products

mPulse provides a comprehensive suite of products that optimize the consumer health journey:

1. Predictive Analytics

Offers actionable insights, pinpoint risk across the population, and enables informed decision-making with advanced predictive technology.

2. Omnichannel Engagement

Provides personalized, AI-driven outreach with ready-to-go programs or self-service tools to encourage health action among consumers.

3. Health Portals

A comprehensive health navigation tool suite that integrates members, providers, employers, brokers, and plans.

4. Acquisition & Payments

Supports the entire member lifecycle, including quoting, plan shopping, enrollment, data management, billing, and commissions.

5. Content Hub

Houses a library of interactive and editable content intended to improve health literacy.

6. Platform

Transforms consumer journeys with HITRUST-certified technology, supporting health experience and insights.

Key Features:

Predictive Analytics: Provides risk assessments and enhances decision-making using machine learning and AI capabilities.

Omnichannel Engagement: Utilizes SMS, email, IVR, and mobile platforms for flexible consumer outreach.

Health Portals: Customized digital navigation tools for seamless experiences across healthcare stakeholders.

Content Hub: Streaming content and customizable content management for diversified engagement strategies.

Recent Developments

1. AI Center of Excellence (CoE)

Launched to lead governance and oversight in AI strategy, incorporating Generative AI for deeper insights and elevated CX strategies across the industry. This initiative aims to create efficiencies for organizations deploying advanced CX strategies.

2. Acquisition of Zipari

In September 2024, mPulse acquired Zipari, combining leading healthcare-focused companies to enhance CX technologies.

3. Revenue and Sales Growth

mPulse’s revenue grew by 43% year-over-year in the last quarter of 2024 and by 50% compared to 2023, attributed to both organic growth and strategic acquisitions.

4. Activate 2025 Conference

Scheduled for September 23 – 24, 2025, in Austin, TX, focusing on building trust for better performance and consumer health experience empowerment.

5. Partnerships and Expansion

Post Zipari acquisition, mPulse now partners with over 400 healthcare organizations, including major health plans covering over 245 million individuals.

6. Technological Advancements

Emphasizes secure AI-powered predictive insights that address privacy and data protection concerns within the healthcare industry.

Conclusion

mPulse stands out in the healthcare sector with its cutting-edge technology, AI-driven products, and expansive partnerships aimed at personalizing and optimizing health consumer journeys. Its continual growth, exemplified by strategic acquisitions and innovations, underscores its role as a leader in health engagement technology.