Company Research Report: MrWork
Company Overview
Name
MrWork
Mission of the Company
The mission of MrWork is to reduce the time to hire to zero by leveraging recruitment marketing automation technologies.
Founding Details
Founded: 2012
Founder: Mees van Velzen
Key People
- Mees van Velzen - CEO
- Carolien Mijs - Sr. Customer Success Manager
- Ruud van der Wel - Head of Customer Success
Headquarters
Las Palmas, Wilhelminakade 320, 3072 AR Rotterdam, Netherlands
Number of Employees
11-50 employees
Revenue of the Company
No information is available
What is the Company Known For
MrWork is known for its innovative recruitment marketing automation software that helps companies attract more candidates with less effort, less time, and less money.
Products
MRWork Platform
MrWork offers a recruitment marketing automation software platform to help attract more candidates, optimize recruitment processes, and retain talent. The platform includes several key products and modules:
1. Brands Module
- Description: This module helps manage and promote the employer brand across multiple channels.
- Key Features:
- Branding by culture
- Multi-channel promotion
2. Jobs Module
- Description: This module allows for the easy posting and managing of job vacancies.
- Key Features:
- Fast campaign setup
- Integration with ATS systems
3. Leads Module
- Description: This module focuses on generating and managing leads.
- Key Features:
- Automated lead qualification
- Real-time data dashboard
Key Features of the Platform:
- Automated Campaign Management: Enables fast setup and real-time optimization of recruitment campaigns.
- Multi-Channel Integration: Supports advertising through Facebook, Instagram, and LinkedIn.
- Lead Generation and Nurturing: Engages candidates early and maintains their interest over time.
- AI-Driven Content Creation: Automatically generates content for campaigns.
- Real-time Dashboarding: Offers real-time insights into campaign performance and candidate behavior.
Recent Developments
New Partnerships
- Partnership with Floyd & Hamilton
- Announced: April 3, 2024
- Details: Integration with Floyd & Hamilton’s SaaS technology for recruitment websites to provide a seamless candidate journey from initial contact to application.
Product Enhancements
- Leads Module Launch
- Details: Enhanced lead generation and nurturing capabilities to engage candidates earlier and maintain ongoing relationships.
Client Success Stories
- Dura Vermeer
- Insights: Using MrWork for innovative recruitment marketing, contributing to the company’s ability to fill 230 vacancies efficiently despite a tight labor market.
- Tools Used: Brands, Jobs, and Leads modules.
New Features
- AI Content Optimization
- Details: Implementation of AI-driven content suggestions to enhance campaign performance.
Client Testimonials
- Dura Vermeer: “Despite the tight labor market, we are well able to fill vacancies within a foreseeable time. This is partly due to all the touch points we deploy through MrWork's technology,” - Robine de Graaf.
- Royal HaskoningDHV: “This year we are running 5 full funnel campaigns. Without the MrWork tooling, our team of 2 recruitment marketers would never have been able to do so much and achieve these results,” - Esmée Maton.
The report incorporates the available data while noting where information is unavailable. This structure ensures that the critical aspects of MrWork's operations and recent activities are detailed effectively.
