MSG91 - Comprehensive Analysis Report

Summary

MSG91, established in 2010 by Pushpendra Agrawal and Shubhendra Agrawal, is a cloud-based Communication Platform as a Service (CPaaS) provider. The company's mission is to offer a scalable communication platform, enabling businesses to engage with their customers effectively across multiple channels. MSG91 aims to simplify and enhance customer engagement through reliable, innovative, and customer-centric cloud communication solutions. They strive to help developers seamlessly add communication to their software through APIs (SMS, Email, Voice, RCS, WhatsApp and more) and ready-to-use solutions

1. Strategic Focus & Objectives

Core Objectives

• Provide communication APIs for SMS, Email, WhatsApp, Voice, and RCS.

• Offer tools to analyze conversations in real-time.

• Streamline customer engagement using real-time calls, IVR, and call monitoring.

• Enable businesses to automate communication and personalize interactions.

• Focus on mobile cloud communication solutions tailored for the Indian market, while also expanding globally.

• Empower communication through aligned channels that present a single face to the customer.

Specialization Areas

• Providing versatile APIs for SMS, Email, WhatsApp, Voice, and RCS.

• Offering tools to analyze conversations in real-time.

• Specializing in mobile cloud communication solutions tailored for the Indian market.

Target Markets

• Focuses on businesses in the Indian market, tailoring solutions to meet local needs.

• Expanding services globally, adapting to varied international market demands.

2. Financial Overview

Funding History

MSG91 is an unfunded company. As of 2025, MSG91 has not raised any funding rounds. According to Growjo, MSG91's estimated annual revenue is $16.1 million.

3. Product Pipeline

Key Products/Services

• SendOTP: A mobile verification platform that offers invisible OTP verification, designed to enhance user verification security and speed.

• Communication Flow: Enables sending Email, SMS, and RCS messages based on specified conditions.

• HELLO: A contact center suite for messaging with customization and customer segmentation features.

4. Technology & Innovation

Technology Stack

MSG91 operates as a cloud-based CPaaS platform, Key features include:

• Full-featured APIs for SMS, Email, WhatsApp, Voice, and RCS.

• Robust security measures, including two-factor authentication and OTP verification.

• Customizable solutions tailored for businesses of all sizes.

• Comprehensive analytics and reporting tools for customer engagement.

• AI-powered message personalization

Proprietary technologies:

• SendOTP 2.0 for enhanced mobile verification.

• Communication Flow for building specific communication workflows.

5. Leadership & Management

Executive Team

• Pushpendra Agrawal: Co-Founder & CEO of MSG91. He is also the founder of Via Socket, Save and Search, and Giddh.

• Shubhendra Agrawal: Co-Founder of MSG91. He is also the founder of Via Socket and Utteru.

• Ravi Dangi: Sales

• Vipin Sharma: Technology

• Alisha Chouhan: Global Business

• Chinmay Daga: Operations; Chief Operating Officer

• Rahul Verma: Head of Enterprise Sales & CRM

6. Competitive Analysis

Major Competitors

• Twilio

• Vonage Communications APIs (Nexmo)

• Infobip

• Plivo

• Telnyx CPaaS

• Bandwidth

• MessageBird

• Gupshup

• Freshworks

• EngageBay

• Exotel

• TextLocal

• SimpleTexting

• TextMagic

7. Market Analysis

Market Overview

The CPaaS market is experiencing growth, driven by the increasing need for businesses to engage with customers across multiple channels. India is one of the fastest-growing RCS markets, driven by high smartphone penetration and affordable data. RCS business messaging revenue is projected to reach $8 billion globally in 2025, up from $1.3 billion in 2023.

8. Strategic Partnerships

• Devshreem Solutions for Tally: Integration of MSG91 in Tally to send SMS for invoices, payment reminders, and more.

• Rixyncs India Inc for Salesforce: SMS integration to streamline business communication through Salesforce CRM.

• WebTiger Technologies: Integration to send automated notifications for e-commerce web stores.

• Integration / Add-on Partnership : Integrate MSG91 in CRM solution, marketing platform, e-commerce builder, or any other SaaS product, You can integrate MSG91 in your platform to enable communication across channels like WhatsApp, Text SMS, Email, Voice, RCS, Telegram etc from right within

9. Operational Insights

• Focus on the Indian market with tailored solutions.

• Versatile API offerings catering to various communication needs.

• Strong customer support and customization options.

• Emphasis on innovation and ease-of-use.

10. Future Outlook

Strategic Roadmap

• MSG91 is focused on expanding its capabilities in RCS messaging, including AI-powered personalization and end-to-end encryption.

• The company aims to leverage the growing adoption of RCS to provide businesses with secure and engaging customer communication solutions.

• They also plan to integrate predictive analytics, chatbot integrations, and voice-command messaging in the future.

• Expansion of RCS capabilities with AI and encryption.

• Targeting the global market as RCS availability expands.

• Offering solutions for marketing automation and customer support within a secure environment.