Company Profile and Competitor Analysis Report: MTailor

Overview

MTailor is a pioneering online platform in the custom clothing industry, catering to both men and women with tailored garments. Established in 2014, MTailor employs cutting-edge computer vision technology to provide precise body measurements using smartphone cameras, promising a superior fit over traditional measurement methods. This innovative approach allows MTailor to offer customizable clothing at competitive prices, delivered directly to consumers.

Product Offerings

MTailor offers a comprehensive range of custom-tailored apparel, including shirts, suits, jeans, shorts, and more. This service is accessible via an iOS application, simplifying the process of obtaining and capturing measurements to create bespoke clothing solutions.

Technology and Innovation

At the heart of MTailor’s service is its proprietary measurement technology, capable of accurately determining customer size in just 15 seconds. This technological edge establishes MTailor as a distinct player within the custom apparel sector, offering significant user convenience and a tailored experience.

Leadership and Team Structure

Miles Penn, a Stanford University graduate, leads MTailor as CEO and founder. His expertise, honed through previous experience as a summer analyst at Goldman Sachs, drives the company's technological and strategic advancements. The MTailor team comprises around 60 employees, including key figures such as Haynes Winkler, Head of Ecommerce, and Mahbub Rahman, Senior Manager. The company thrives on a culture focused on precision and innovation in clothing technology.

Market Position and Achievements

MTailor first gained wide attention through a televised presentation on "Shark Tank," though it did not secure a deal. Despite this, the company has remained on an upward trajectory, buoyed by its selection for the Y Combinator accelerator and features on media outlets like Fox Business News and CNBC's "Mad Money." These accomplishments highlight MTailor’s reputation as a disruptor and influencer in the custom fashion industry.

Competitor Analysis

Proper Cloth

Founded in 2008 by Seph Skerritt, Proper Cloth is renowned for its custom-fit, made-to-order menswear. Operating from New York with a reported revenue of $9.4 million and a staff of 11-50 employees, the company combines fashion and technology, offering an intuitive online customization process.

Indochino

Based in Vancouver, Indochino was founded in 2007 and has become a leader in made-to-measure apparel, with custom suits, shirts, and outerwear. The company boasts a substantial workforce of 501-1,000 employees and distinguishes itself with affordable custom wardrobes, supported by both online platforms and physical showrooms in North America.

Knot Standard

Knot Standard, established in 2012, integrates AI-driven customization within its luxury menswear offerings. Known for its high-quality custom suits and partnerships with retailers like Saks Fifth Avenue, Knot Standard combines digital and in-store experiences. The company employs 51-200 people.

Trumaker

Founded in 2012, Trumaker provides personalized menswear through a direct-to-consumer model, offering style guidance and fittings via “Outfitters.” Headquartered in San Francisco, Trumaker blends technology with personalized service to offer luxury garments at competitive prices.

Original Stitch

Although now inactive, Original Stitch was a notable San Francisco-based player within digital fit-and-design platforms, providing custom shirts made in collaboration with Japanese craftsmen. Their self-measurement system facilitated an easy online ordering process.

Market Insights and Strategic Focus

MTailor’s technological foundation positions it competitively, akin to companies like Knot Standard and Proper Cloth that emphasize technology in the customization process. Competitors such as Indochino that leverage combined online and in-store models illustrate the benefits of providing multiple customer engagement touchpoints. For MTailor to sustain its competitiveness, it should enhance digital customization features and consider partnerships similar to those of Indochino and Knot Standard. Emphasizing quality, affordability, and user convenience remains paramount for differentiating itself in the burgeoning custom apparel market.