Company Market Research Report: Mtivity

Company Overview

• Name: Mtivity

• Mission: Mtivity’s mission is to simplify the complexities of marketing activation through configurable SaaS solutions that enable service providers and brand marketing teams to manage, measure, and optimize all aspects of the marketing activation lifecycle.

• Founded: 2002

• Key People:

• Steve McGowan, Regional Vice President

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: Mtivity accounts for over $3 billion in annual managed spend.

• Known For: Mtivity is known for its robust platform that optimizes marketing and packaging sourcing from artwork creation and design to supplier network management, capturing operational data, and offering highly visual reports and dashboards.

Products

Mtivity Platform

• High-Level Description: The Mtivity platform simplifies multi-level marketing campaigns by consolidating all aspects into a single, configurable enterprise-class Web application. It supports over 100,000 users in 127 countries, ensuring on-time and on-budget campaign deliveries.

• Key Features:

• Originate: Supports campaign initiation through job creation, adding or receiving briefs, managing specifications, and online artwork collaboration.

• Source: Guides buyers in efficient sourcing, measures sourcing activity against benchmarks, and captures cost reductions.

• Activate: Manages activation lifecycle, including client estimates, supplier purchase orders, and real-time CO2e calculations.

• Supply: E-commerce portals for ordering marketing materials, supporting multi-location stock and custom products.

• Review: Analysis and reporting on critical metrics, integrating with data tools like Power BI and Snowflake.

Mpact

• High-Level Description: An intelligent 3D POS activation and delivery system designed for FMCG clients to plan, validate, and analyze POS/POP setups.

• Key Features:

• Initiate: Evaluates project viability using an online estimation tool.

• Budget: Manages multi-region budgets, tracking actuals, adjustments, and reporting.

• Plan: Forecasts ROI and performs detailed project viability analysis.

• Supply: Manages logistics and scheduling for the production supply chain.

• Review: Offers comprehensive reporting and data connectivity.

Mvaluate

• High-Level Description: An integrated supplier relationship management (SRM) application designed to manage and optimize supply chain partnerships.

• Key Features:

• Select: Configurable onboarding and scoring processes for supplier evaluation.

• Integrate: Maintains up-to-date supplier profiles integrated with the Mtivity application.

• Improve: Manages non-conformance reports and strategic supply chain improvements.

• Survey: Collects additional data and conducts surveys to adapt to business needs.

• Review: Comprehensive data analysis and reporting, integrated with data clouds.

Carbon Integration

• High-Level Description: Mtivity integrates with Carbon Quota’s CO2e calculation platform to provide real-time carbon impact estimations.

• Key Features:

• Eco Design: Provides carbon impact assessments during material and product design.

• Supplier Selection: Collects data for carbon scoring integrated with sourcing tools.

• Real-Time Calculations: Combines pricing and carbon impacts for client estimates.

• Accurate Scoring: Adjusts CO2e scores for real-world changes during projects.

• Benchmarking: Tracks CO2e values to ensure carbon savings are achieved alongside cost savings.

Recent Developments

• Recent Developments:

• Introduction of Mpact and Mvaluate to enhance marketing activation capabilities and supplier relationship management.

• New Products Launched: No specific new products mentioned outside of ongoing platform improvements.

• New Features Added to Existing Products:

• Enhanced supplier selection tools for better carbon impact assessments.

• Real-time carbon impact calculations for informed decision-making.

• New Partnerships: Integration with Carbon Quota for CO2e calculations and real-time scoring.

Note: Some fields contain "No information is available" due to a lack of specific data provided in the initial dataset.