Company Profile: Multiplica
Background
Multiplica is a digital consultancy established in 2000, specializing in designing and building relevant, persuasive, and commercially intelligent digital experiences. With over 20 years of experience, the company has expanded its presence across Europe, Latin America, and the United States, operating in 11 countries and managing more than 3,000 projects for over 950 clients. Notable clients include BBVA, Santander, Meliá, Iberostar, Vueling, HSBC, Decathlon, Stradivarius, Mastercard, Sura, Chubb, Carrefour, Novartis, Inditex, Subway, Latam Airlines, and Telcel.
Key Strategic Focus
Multiplica's strategic focus centers on delivering comprehensive digital solutions that encompass strategy, research, intelligence, marketing, experience, and technology. The company aims to help organizations transform and reach their full digital potential by developing and executing software solutions that enhance connectivity with users and improve business outcomes.
Financials and Funding
Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. However, the company has demonstrated significant growth, with an annual growth rate averaging 50% in recent years and a projected increase to 75-80% over the next three years. In 2020, Multiplica reported a turnover of €20 million.
Pipeline Development
Multiplica's pipeline development focuses on expanding its digital service offerings through strategic acquisitions. In August 2022, the company acquired Lite, a startup specializing in digitization and process automation, to enhance its capabilities in these areas. This acquisition complements Multiplica's growth and expansion plan, aiming to consolidate its value proposition with cross-cutting services in strategy, research, intelligence, marketing, experience, and technology.
Technological Platform and Innovation
Multiplica leverages a range of proprietary technologies and scientific methodologies to deliver innovative digital solutions. The company's expertise includes user research and discovery, customer experience research, digital strategy, data modeling and analytics, reporting automation and data visualization, conversion rate optimization (CRO), intelligent experience and personalization strategy, revenue optimization, digital journey optimization, growth hacking, inbound marketing, customer segmentation and lead scoring, audience creation and predictive modeling, lifetime value optimization, product design, user experience design, digital experience development, usability testing and digital analytics, conversational experience design, omnichannel experience design, CRM and marketing automation, sales acceleration, robotic process automation, cloud services, and software development.
Leadership Team
- David Boronat: Founder and President of Multiplica, David has been instrumental in the company's growth and strategic direction.
- Matías Garrido: CEO of Multiplica, Matías oversees the company's operations and expansion initiatives. His recent focus has been on accelerating commercial activities and expanding the company's presence in the U.S. market.
- Marc Ribas: Director of Spain, Marc leads the company's operations in the Spanish market.
Strategic Collaborations and Partnerships
Multiplica has formed strategic partnerships to enhance its service offerings. In December 2022, the company acquired The Future Forward, a New York-based agency specializing in digital marketing, digital innovation, and brand communication. This acquisition allows Multiplica to expand its presence in the U.S. market and strengthen its expertise in design and branding.
Market and Competitor Insights
The digital consultancy market is experiencing rapid growth, driven by increasing demand for digital transformation services across various industries. Companies are seeking to enhance their online presence, optimize customer experiences, and leverage data analytics to drive business growth.
Key competitors in the digital consultancy space include Accenture, Deloitte Digital, and PwC Digital Services. These firms offer a broad range of services, including digital strategy, user experience design, and technology implementation. Multiplica differentiates itself by focusing on delivering relevant and persuasive digital experiences tailored to clients' specific needs.
Operational Insights
Multiplica's operational strategy focuses on delivering comprehensive digital solutions that address clients' unique challenges. The company's emphasis on user-centric design, data-driven decision-making, and continuous innovation enables it to maintain a competitive edge in the market.
Strategic Opportunities and Future Directions
Multiplica's strategic roadmap includes further expansion into new markets, particularly in North America, and continuous enhancement of its digital service offerings. The company aims to leverage its expertise in digital experience design and process automation to help clients achieve their digital transformation goals.
