MUSAY Company Profile

Background

MUSAY is a pioneering mobile-first platform dedicated to revolutionizing museum engagement by connecting cultural institutions with younger, more diverse audiences worldwide. The company's mission is to transform mobile devices from tools of passive consumption into gateways for discovering and participating in real-life cultural experiences. By curating a rich collection of museum content from major U.S. cities, MUSAY aims to foster human connections through cultural experiences, enhancing individual well-being and supporting the vitality of museums.

Key Strategic Focus

MUSAY's strategic focus centers on:

• Enhancing Accessibility and Inclusivity: Developing a user-friendly app that offers dynamic and inclusive ways to explore museums, monuments, and natural sites.

• Community Engagement: Providing audio guides and enabling users to create and share their own guides, fostering a community-driven cultural appreciation.

• Technological Innovation: Collaborating with partners like Silent Howl Studios to refine the app's user experience and interface, ensuring seamless functionality and engagement.

• Market Expansion: Initially launching in Nashville, TN, with plans to expand to other major cities, thereby broadening the reach and impact of cultural institutions.

Financials and Funding

As an early-stage startup, MUSAY is in the process of securing funding to support its development and expansion plans. The company is actively engaging with forward-thinking museums, creative student communities, and cultural leaders to shape the future of digital engagement.

Pipeline Development

MUSAY's development pipeline includes:

• App Launch: A new version of the MUSAY app is scheduled for release in September 2025, featuring enhanced user experiences and expanded content offerings.

• Partnerships: Collaborations with institutions like the National Museum of African American Music (NMAAM) to provide exclusive content and events, such as the Grand Opening Jubilation on May 10, 2025.

Technological Platform and Innovation

MUSAY distinguishes itself through:

• Proprietary Technologies: Development of a mobile application that curates museum content and facilitates user-generated audio guides, enhancing personalized cultural exploration.

• User Experience Design: Collaboration with Silent Howl Studios to audit existing designs, update user interfaces, and create new user experience architectures, including features like commenting, messaging, posting, and following.

Leadership Team

• Laura Del Greco: Founder and CEO, leading MUSAY's vision and strategic direction.

• Mason Landis: Lead Engineer, overseeing the technical development and implementation of the MUSAY platform.

• Darius Coleman Jr.: Content & Brand Associate (Consultant), contributing to content strategy and brand development.

• Calvin Dunn: Student Activation Coordinator (Intern), focusing on engaging student communities.

• Carson McGoodwin: Marketing & Communications Coordinator (Consultant), managing marketing initiatives and communications.

• Robbie Weinstein: Marketing & GTM Lead (Consultant), leading go-to-market strategies and marketing efforts.

Strategic Advisors:

• Asmau Ahmed

• Dexter D. Evans

• Marc Evans

• Jeremy Landis

• Michael Roberts

• Steve Schiffman

• Eric Solomon, Ph.D.

• Levon Williams

Leadership Changes

There have been no recent significant changes or appointments within MUSAY's leadership team.

Competitor Profile

Market Insights and Dynamics:

The digital engagement sector for cultural institutions is experiencing growth, driven by the increasing demand for accessible and interactive cultural experiences. The market is characterized by a focus on enhancing user engagement through technology and expanding the reach of cultural content.

Competitor Analysis:

While specific competitors are not detailed in the available information, MUSAY's unique approach to integrating user-generated content and community engagement sets it apart in the market. The company's emphasis on inclusivity and accessibility positions it favorably against traditional museum engagement platforms.

Strategic Collaborations and Partnerships

MUSAY has established significant partnerships to strengthen its market position and innovation capacity:

• National Museum of African American Music (NMAAM): A launch partner providing exclusive content and events, enhancing MUSAY's cultural offerings.

• Silent Howl Studios: Collaborated on developing the MVP native app, focusing on user experience and interface design to ensure a seamless launch.

Operational Insights

MUSAY's strategic considerations include:

• Market Position: Positioning itself as a bridge between museums and younger, diverse audiences by leveraging technology to enhance engagement.

• Competitive Advantages: Offering a platform that combines curated content with user-generated guides, fostering a community-driven approach to cultural exploration.

Strategic Opportunities and Future Directions

MUSAY's strategic roadmap includes:

• App Launch and Expansion: Launching the new app version in September 2025, with plans to expand to additional cities beyond Nashville.

• Enhanced User Engagement: Introducing features that allow users to create and share their own audio guides, fostering a more interactive and personalized experience.

• Strengthening Partnerships: Continuing to collaborate with cultural institutions and technology partners to enrich content offerings and technological capabilities.

Contact Information

• Website: www.musay.com

• Location: New York City

• Social Media: LinkedIn

MUSAY is committed to transforming the way people discover and engage with museums, fostering a vibrant community centered around cultural appreciation and connection.