My Code Company Research Report

Company Overview

Name: My Code

Mission: To create a future for media and advertising where everyone is authentically represented, focusing on preserving, investing in, and amplifying diverse media brands and storytellers.

Founded: 2015

Founder: Originally founded as H Code, the rebranded company My Code does not specify its original founder in the provided data.

Key People:

• Parker Morse (CEO & Founder)

• Jennifer White (Chief Operating Officer)

• Edgar Hernandez (Chief Strategy Officer)

• Alexandra Kennedy (EVP of Commercial Strategy)

• Andrew Herrera (Founder of Remezcla)

• Damian Benders (General Manager, B Code)

• David Iudica (General Manager of Research and Insights)

• Edgar Hernandez (Chief Strategy Officer)

• Ivan Adaime (President of Impremedia)

• Moises Magana (Chief Financial Officer)

• Parker Morse (CEO & Founder)

• Veronica Gilton (Chief Technology Officer)

• Victoria Jordan (GM of Branded Content and Creative)

Headquarters: Not specified in the data provided.

Number of Employees: Not specified in the data provided.

Revenue: The company helps brands invest over $250 million in advertising spend to reach multicultural audiences but specific annual revenue figures are not provided.

What the Company is Known For: My Code is recognized for its innovative multicultural media and marketing services, connecting brands with Gen Z and Millennials across various cultural domains, including music, sports, and digital platforms.

Products

• Media and Marketing Services: My Code specializes in creating culturally resonant media and marketing strategies catered to engaging diverse audiences.

Key Features:

• 20 Owned and Operated Brands: This includes a network of over 1,200 consumer media platforms.

• Partner Networks: Partnerships with over 1,000 curated publishers.

• Culturally Nuanced Advertisement: Ensures that brands remain relevant, authentic, and connected with diverse consumer bases.

Recent Developments

• New Leadership: Appointments such as Edgar Hernandez as Chief Strategy Officer and Lizet Ocampo as Executive Director of Political were announced to strengthen the company’s strategic capabilities.

• Strategic Partnerships:

• Partnership with Grupo La República to enhance Hispanic media engagement.

• Exclusive partnership with Fox Deportes to drive Hispanic engagement in sports media.

• Partnership with PinkNews for representing LGBTQIA+ media capabilities in the U.S.

• Research Initiatives:

• Establishment of a new Gen Z research series for marketers.

• Release of B Code’s 2023 Black Consumer Fact Pack.

• Launch of Pride Code’s LGBTQIA+ Consumer Fact Pack.

• Acquisition by Ariel Alternatives LLC: Ariel Alternatives acquired a majority stake (58.5%) in My Code via Project Black. This acquisition is aimed at future expansion and enhancement of minority business engagement and supplier diversity.

New Products and Features

• Hispanic Media Group: Introduction to further expand content and partnerships focused on Hispanic communities.

• Research Offering Enhancements: Release of fact packs and consumer insight research targeting diverse communities such as the Black and LGBTQIA+ demographics.

No information is available regarding several specific foundational details such as headquarters location, number of employees, and exact revenue figures.

End of Report