My Daily Business Company Profile

Background

My Daily Business, founded in 2015 by Fiona Killackey, is dedicated to empowering small business owners and their teams by enhancing their understanding and execution of marketing, branding, content creation, systems, and overall business strategies. The company's mission is to provide accessible education and practical tools that enable entrepreneurs to build financially secure and emotionally fulfilling businesses.

Key Strategic Focus

The strategic focus of My Daily Business encompasses:

Comprehensive Business Education: Offering a range of services including one-on-one business coaching, group coaching programs, self-paced online courses, and workshops tailored to the unique needs of small business owners.

Resource Development: Providing free tools and templates to assist entrepreneurs in areas such as brand values identification, time management, and content planning.

Content Dissemination: Maintaining a twice-weekly podcast that delivers actionable insights and interviews with industry experts, aiming to support business growth and scalability.

Financials and Funding

As a privately held consultancy, My Daily Business operates on a self-funded model. The company generates revenue through its diverse offerings, including coaching services, online courses, workshops, and the sale of educational materials. This approach ensures financial independence and the flexibility to align business operations with the company's core values.

Pipeline Development

My Daily Business continually develops and refines its service offerings to meet the evolving needs of small business owners. Key initiatives include:

Online Courses: Expansion of self-paced courses covering topics such as marketing strategies, podcast creation, and business planning.

Group Coaching Programs: Enhancement of the "Sidestep the Hustle" group coaching program, designed to provide community support and accountability for entrepreneurs.

Free Resources: Regular updates to the suite of free tools and templates, ensuring relevance and utility for users.

Technological Platform and Innovation

My Daily Business leverages various technological platforms to deliver its services effectively:

Kajabi: Utilized for hosting online courses and group coaching portals, offering a seamless user experience.

Riverside: Employed for recording and editing podcasts and video content, facilitating high-quality production.

Canva: Used for creating visual content, enabling the production of engaging marketing materials.

Leadership Team

Fiona Killackey serves as the founder and principal consultant of My Daily Business. With over two decades of experience in content, brand, and marketing roles—including positions at Amazon and Country Road Group—Fiona brings a wealth of knowledge to the company. She is also an award-winning author, speaker, and accredited business coach, committed to helping small business owners achieve success.

Leadership Changes

There have been no recent significant changes or appointments within the leadership team of My Daily Business.

Competitor Profile

Market Insights and Dynamics

The small business coaching and consultancy market is characterized by a growing demand for personalized guidance and educational resources. Entrepreneurs seek support in areas such as marketing, branding, and operational efficiency to navigate competitive landscapes and achieve sustainable growth.

Competitor Analysis

Key competitors in the small business coaching and consultancy sector include:

Business Daily Media: Offers news and insights for small and medium-sized businesses, focusing on industry trends and developments.

Influencer Daily: Provides entertainment news and gossip, catering to a broad audience interested in celebrity and fashion trends.

Orapages: A platform that connects businesses across various industries, facilitating networking and collaboration opportunities.

Strategic Collaborations and Partnerships

My Daily Business collaborates with leading PR, communications, digital, and creative agencies to provide comprehensive strategies and consulting services to clients. These partnerships enhance the company's ability to deliver tailored solutions that address the multifaceted needs of small business owners.

Operational Insights

Strategically, My Daily Business differentiates itself through:

Tailored Coaching Services: Offering personalized one-on-one coaching sessions that address specific challenges faced by small business owners.

Accessible Educational Resources: Providing a range of free and affordable tools, templates, and courses to support entrepreneurs at various stages of their business journey.

Community Engagement: Fostering a supportive community through group coaching programs and interactive content, enabling peer learning and collaboration.

Strategic Opportunities and Future Directions

Looking ahead, My Daily Business aims to:

Expand Course Offerings: Develop new courses addressing emerging topics relevant to small business owners, such as digital transformation and sustainability practices.

Enhance Digital Presence: Invest in digital marketing strategies to reach a broader audience and increase brand visibility.

Strengthen Community Building: Launch initiatives that promote networking and collaboration among entrepreneurs, fostering a sense of community and shared growth.