My Pure Delivery Company Profile

Background

Overview

My Pure Delivery is a specialized lactation clinic and baby boutique dedicated to supporting new mothers and families in their breastfeeding journey. Established in 2012, the company operates primarily in the Cedar Park and Plano areas of Texas, offering a range of services designed to empower, educate, and support growing families.

Mission and Vision

The mission of My Pure Delivery is to assist mothers in making informed decisions about breastfeeding, emphasizing that "healthy babies start with healthy mamas." The vision is to foster a true human connection and provide the best possible experience for clients and their families, ensuring comprehensive support throughout the prenatal and postpartum periods.

Primary Area of Focus

The company specializes in maternal health services, focusing on breastfeeding education, support, and consultation. Their offerings include outpatient consultations, prenatal classes, support groups, and various free services available locally. Additionally, they are contracted with Cedar Park Regional Medical Center to provide prenatal classes at no charge for families who deliver there and offer inpatient lactation support in the postpartum unit.

Industry Significance

Operating within the healthcare sector, specifically in maternal and infant care, My Pure Delivery plays a crucial role in promoting breastfeeding education and support. Their services contribute to improved maternal and infant health outcomes, aligning with broader public health objectives to enhance early childhood development and well-being.

Key Strategic Focus

Core Objectives

Empowerment and Education: Providing mothers with accurate, up-to-date information to make informed decisions about breastfeeding.

Comprehensive Support: Offering a range of services, including consultations, classes, and support groups, to assist families throughout the prenatal and postpartum periods.

Community Engagement: Building strong connections with local healthcare providers and institutions to enhance service delivery and outreach.

Specific Areas of Specialization

Lactation Consulting: Offering personalized breastfeeding support to address individual challenges and promote successful breastfeeding experiences.

Prenatal Education: Conducting classes that prepare expectant mothers for childbirth and breastfeeding, fostering confidence and readiness.

Postpartum Support: Providing ongoing assistance to new mothers, including support groups and follow-up consultations, to ensure continued success in breastfeeding.

Key Technologies Utilized

Telehealth Services: Implementing HIPAA-secure telehealth platforms to offer remote consultations and support, expanding accessibility for clients beyond the local area.

Educational Materials: Developing and distributing evidence-based resources, such as guides and videos, to educate and support families effectively.

Primary Markets or Conditions Targeted

Expectant and New Mothers: Focusing on women preparing for childbirth and those in the early stages of motherhood seeking breastfeeding support.

Healthcare Institutions: Partnering with hospitals and clinics to provide integrated maternal and infant care services.

Financials and Funding

Funding History

Specific details regarding My Pure Delivery's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a private entity, and financial information is not readily available.

Notable Investors

Information about individual investors or investment firms involved with My Pure Delivery is not publicly accessible.

Intended Utilization of Capital

While specific plans for capital utilization are not detailed, it is reasonable to infer that any funding would be directed towards:

Service Expansion: Enhancing and broadening the range of services offered to meet the evolving needs of families.

Technology Integration: Investing in advanced telehealth platforms and educational tools to improve service delivery and client engagement.

Community Outreach: Strengthening partnerships with local healthcare providers and institutions to expand reach and impact.

Pipeline Development

As a service-oriented healthcare provider, My Pure Delivery does not operate a traditional product development pipeline. Instead, the company focuses on:

Service Enhancement: Continuously improving existing services based on client feedback and emerging best practices in maternal and infant care.

Program Expansion: Developing new programs and classes to address additional aspects of maternal health and family support.

Research and Education: Engaging in research initiatives to stay abreast of the latest developments in breastfeeding support and education.

Technological Platform and Innovation

Proprietary Technologies

Telehealth Platform: Utilizing a secure, HIPAA-compliant telehealth system to provide remote consultations, ensuring privacy and accessibility for clients.

Significant Scientific Methods

Evidence-Based Practices: Implementing scientifically validated methods in lactation consulting and prenatal education to ensure effective outcomes.

Data Analytics: Employing data collection and analysis to monitor service effectiveness and identify areas for improvement.

AI-Driven Capabilities

Currently, there is no publicly available information indicating the use of AI-driven technologies within My Pure Delivery's operations.

Leadership Team

Key Executive Profiles

Diba Tillery, RN, BSN, IBCLC – CEO and Founder

Diba Tillery is the founder and CEO of My Pure Delivery. She is a registered nurse with a background in Neonatal Intensive Care, an International Board Certified Lactation Consultant (IBCLC), and a Certified Educator of Infant Massage. Diba founded Babies411.com in 2008, MyPureDelivery.com in 2011, and opened the first My Pure Delivery Breastfeeding Clinic in Cedar Park, TX, in 2016.

Susan Glaeser – Clinical Director

Susan Glaeser serves as the Clinical Director at My Pure Delivery.

Rebecca Rogers – Clinical Manager

Rebecca Rogers holds the position of Clinical Manager at My Pure Delivery.

Jessica K. – Marketing Manager & Breastfeeding Educator Lead

Jessica K. is the Marketing Manager and Breastfeeding Educator Lead at My Pure Delivery.

Leadership Changes

There is no publicly available information regarding recent significant changes or appointments within My Pure Delivery's leadership team.

Competitor Profile

Market Insights and Dynamics

The maternal and infant care sector, particularly breastfeeding support services, is characterized by a growing demand for personalized and accessible support. With increasing awareness of the benefits of breastfeeding, there is a corresponding rise in the need for professional guidance and education. The market is also witnessing a shift towards telehealth services, offering greater flexibility and reach for both providers and clients.

Competitor Analysis

While specific competitors to My Pure Delivery are not explicitly identified in the available information, the company operates in a niche market with limited direct competition. However, potential competitors could include other lactation consultants, maternal health clinics, and online breastfeeding support platforms operating within the Texas region.

Strategic Collaborations and Partnerships

My Pure Delivery has established a significant partnership with Cedar Park Regional Medical Center, providing prenatal classes at no charge for families delivering there and offering inpatient lactation support in the postpartum unit.

Operational Insights

My Pure Delivery's focus on personalized, evidence-based breastfeeding support and education differentiates it from potential competitors. The integration of telehealth services further enhances accessibility, allowing the company to serve a broader client base beyond its immediate geographic area.

Strategic Opportunities and Future Directions