My Viva Inc. Company Profile

Background

Company Overview

My Viva Inc., headquartered in Edmonton, Alberta, Canada, specializes in providing digital solutions aimed at enhancing healthcare professionals' efficiency and improving patient health outcomes. The company's flagship product, My Viva Plan®, is a digital application that automates the creation of personalized, evidence-based self-care plans grounded in lifestyle medicine. This platform empowers patients to take control of their health, focusing on the prevention and management of chronic diseases such as obesity, diabetes, and heart disease.

Mission and Vision

My Viva Inc. is dedicated to efficiently harnessing the power of individuals as partners in their care. The company's niche lies in empowering clinicians to be better health coaches by automating the creation of evidence-based, personalized care plans, thereby enabling patients to become active participants in their health management.

Key Strategic Focus

Core Objectives

• Enhancing Healthcare Efficiency: Streamlining the process for healthcare professionals to create personalized care plans, thereby increasing practice efficiency and scalability.

• Improving Patient Outcomes: Empowering patients with tools and resources to manage and prevent chronic diseases effectively.

Areas of Specialization

• Lifestyle Medicine: Integrating nutrition, physical activity, and mental well-being into comprehensive care plans.

• Digital Health Solutions: Developing and implementing software-as-a-service (SaaS) applications tailored for healthcare settings.

Key Technologies Utilized

• My Viva Plan®: A SaaS platform that automates personalized self-care plans based on evidence-based practices.

• Artificial Intelligence (AI): Incorporating AI-driven capabilities, such as the You-AR-Ok (YARO) Avatar application, an augmented reality buddy designed to promote resilience during stress.

Primary Markets Targeted

• Healthcare Professionals: Clinicians seeking efficient tools for patient care management.

• Patients with Chronic Conditions: Individuals aiming to prevent or manage chronic diseases through personalized lifestyle interventions.

Financials and Funding

Specific details regarding My Viva Inc.'s funding history, total funds raised, and notable investors are not publicly disclosed. The company appears to focus on strategic partnerships and collaborations to enhance its offerings and market reach.

Pipeline Development

My Viva Inc. continuously develops and refines its digital health solutions through its "Living Lab," Revive Wellness. This approach ensures that the tools are effective, adaptable, and patient-centered. Recent developments include the integration of Molecular You’s advanced molecular testing into Revive Wellness’ care packages, providing clients with personalized lifestyle medicine plans based on comprehensive biological screening data.

Technological Platform and Innovation

Proprietary Technologies

• My Viva Plan®: A digital application that automates the creation of personalized, evidence-based self-care plans, enabling patients to manage chronic diseases effectively.

Significant Scientific Methods

• Cognitive Behavioral Therapy (CBT): Utilized within My Viva Plan® to engage users in self-care, addressing the psychological aspects of health behavior change.

• Artificial Intelligence (AI): Employed in the You-AR-Ok (YARO) Avatar application to provide personalized support and recommendations, enhancing user engagement and resilience.

Leadership Team

• Loreen Wales: Founder and CEO.

• Jianfei Xu: Chief Product Engineer.

• Dr. Prerana Rudrapatna: Chief Medical Liaison.

• Nathanial Maeda: Director of Product Development.

• Jason Langdon: Chief Technology Officer.

• Karolina Korzeniewski: Director of Account Management.

• Heather Reid: Manager of Sales and Business Development.

• Colin Andersen: Strategic Advisor, Partnerships.

• Brandon Gruber: Manager of Revive Wellness.

The leadership team comprises professionals with diverse backgrounds in healthcare, technology, and business development, collectively driving the company's mission to enhance healthcare delivery through innovative digital solutions.

Leadership Changes

In January 2024, Dr. Prerana Rudrapatna joined My Viva Inc. as the Chief Medical Liaison. With over five years of experience in lifestyle medicine, Dr. Rudrapatna's role focuses on leading discussions with healthcare organizations to implement My Viva Plan®, aiming to improve patient engagement and practice efficiencies.

Competitor Profile

Market Insights and Dynamics

The digital health market, particularly in chronic disease management, is experiencing significant growth. The increasing prevalence of chronic conditions and the shift towards patient-centric care models drive demand for personalized digital health solutions.

Competitor Analysis

While specific competitors are not detailed in the provided information, companies offering digital health platforms focusing on chronic disease management, lifestyle medicine, and patient engagement represent the competitive landscape. These may include organizations developing similar SaaS solutions for healthcare professionals and patients.

Strategic Collaborations and Partnerships

• Molecular You: In November 2024, My Viva Inc. partnered with Molecular You to integrate advanced molecular testing into Revive Wellness’ care packages, enhancing personalized preventive care and chronic disease management.

• Obesity Canada: In February 2024, a partnership was announced to offer personalized support to individuals living with obesity, leveraging My Viva Plan® to provide comprehensive information and real-time support.