MyDirectives Company Profile

Background

MyDirectives, formerly known as ADVault, Inc., is a leading provider of digital advance care planning (ACP) solutions. Established in 2007, the company is dedicated to simplifying end-of-life planning and ensuring that individuals' medical wishes are honored. By offering cloud-based SaaS solutions, MyDirectives empowers users to document and securely store their medical goals, treatment priorities, and care preferences. The company's mission is to make advance care planning accessible, secure, and interoperable across the healthcare continuum.

Key Strategic Focus

MyDirectives focuses on providing comprehensive digital ACP tools that cater to individuals, healthcare providers, payers, and community partners. Their core objectives include:

Simplification: Offering user-friendly platforms for creating, updating, and storing ACP documents.

Digital Integration: Enabling the creation and upload of digital ACP documents, including portable medical orders like POLST forms.

Security: Utilizing the A|D Vault Exchange™, a HITRUST-certified registry and repository, to ensure the highest level of security for personal health preferences.

Accessibility: Ensuring that vital ACP documents are readily accessible to authorized individuals during critical moments.

Interoperability: Providing seamless integration with electronic health records (EHRs), health information exchanges (HIEs), and national data exchange networks.

Measurability: Offering tools for healthcare payers and providers to track and analyze ACP performance for business insights and regulatory reporting.

Financials and Funding

Specific financial details and funding history for MyDirectives are not publicly disclosed. However, the company's strategic partnerships and continuous platform enhancements indicate a stable financial position and a commitment to growth in the digital healthcare solutions sector.

Technological Platform and Innovation

MyDirectives distinguishes itself through its proprietary technological platforms and innovative solutions:

MyDirectives Platform: A consumer-focused, web-based application that allows individuals to create, upload, store, and share a wide range of advance healthcare decisions documents at no cost.

MyDirectives for Clinicians™: Provides guided tools for care teams to develop ACP documents, including Five Wishes®, portable medical order (POLST) forms, and mental health directives with their patients.

MyDirectives Reports & Analytics™: Offers healthcare payers crucial data for tracking and analyzing business insights, quality measure achievement, and CMS regulatory compliance reporting.

A|D Vault Exchange™: A secure registry and repository that offers access through full interoperability with connected EHRs, HIEs, ePCRs, and national data exchange networks like Carequality.

Leadership Team

MyDirectives is led by a team of experienced professionals:

Scott Brown: President and Chief Executive Officer.

Mike Munoz: Chief Product Officer.

Rick Jennings: Chief Technology Officer.

Ron Wozny: Senior Vice President, Marketing & Business Development.

Maria D. Moen: Senior Vice President, Innovation & External Affairs.

Donna Hatsumi Amelio: Vice President, Operations.

Daniel Burdette: Vice President, Product Development.

Jessica Zan, RN, BSN, MAMFC: Senior Director of Clinical Implementations.

Lisa Nelson: Senior Vice President, Enterprise Integrations.

Leadership Changes

In June 2024, MyDirectives announced key additions to its senior leadership team:

Ron Wozny: Appointed as Senior Vice President of Marketing and Business Development.

Jessica Zan, RN, BSN, MAMFC: Named Senior Director of Clinical Implementations.

Competitor Profile

Market Insights and Dynamics

The U.S. advance care planning solutions market is projected to grow from USD 131.7 billion in 2025 to USD 246.9 billion by 2030, at a CAGR of 13.4%. This growth is driven by increasing awareness of the importance of advance care planning and the adoption of digital solutions in healthcare.

Competitor Analysis

Key competitors in the advance care planning solutions market include:

Iris (Aledade): Offers comprehensive ACP solutions integrated with primary care practices.

Bronson Healthcare: Provides one-on-one support to help individuals understand their healthcare wishes and complete advance directive documents.

ACP Decisions: Focuses on providing video-based decision aids to facilitate ACP discussions.

Sharp HealthCare: Offers ACP programs that include educational resources and support for patients and families.

Strategic Collaborations and Partnerships

MyDirectives has established significant partnerships to enhance its offerings:

Five Wishes: In April 2024, MyDirectives partnered with Five Wishes to integrate their advance care planning documents and resources into the MyDirectives platform, enhancing user experience and accessibility.