Company Research Report: MyFirst
Company Overview
- Company Name: MyFirst, a trading style of Young People Ltd.
- Mission: To help young drivers by simplifying the insurance process and tailoring policies to individual needs.
- Founded By: James Noble
- Key People:
- James Noble, CEO & Founder
- George Abbott, Technical Underwriting Director
- Carl Jones, Chief Operating Officer
- Katie Baker, Chief Marketing Officer
- Jemma Skudder, Customer Service Team Leader
- Fraser Henderson, Head of Young Driver
- Headquarters: Hardwick Court Farm, Chertsey, KT16 0AD, England
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Specializing in providing car insurance solutions for young drivers, including learner drivers and those with previous convictions.
Products
Young Driver Insurance
- Description: Tailored car insurance solutions for young and new drivers.
- Key Features:
- Affordable quotes focused on young drivers' needs.
- Flexible payment options to suit different financial situations.
- Personalized service from expert advisors available through multiple channels.
New Driver Insurance
- Description: Custom insurance packages for individuals recently receiving their driving license.
- Key Features:
- Coverage options for a variety of needs and budgets.
- Incorporation of money-saving options like dash-cams.
Learner Driver Insurance
- Description: Comprehensive insurance geared towards those learning to drive.
- Key Features:
- Options for hybrid policies that transition from learner to full license when tests are passed.
- Protection during learning with potential savings on new driver premiums upon license acquisition.
Dash Cam Insurance
- Description: Insurance offering premium discounts for drivers who install and use dash cams.
- Key Features:
- Lower costs by providing video evidence during claims.
- Incentives to promote safe driving habits through telematics.
Van Insurance
- Description: Insurance products for drivers over the age of 25 needing cover for commercial or personal vans.
- Key Features:
- Competitive pricing with discounts available for using Dash Cam products.
Recent Developments
- New Products Launched: Introduction of Hybrid Learner insurance, aimed at reducing costs and providing consistent coverage as drivers progress from learning to driving independently.
- Awards & Recognition:
- Shortlisted for three UK Broker Awards in July 2022, including the Marketing and Customer Engagement Award and Personal Lines Broker of the Year.
- George Abbott received personal recognition in the Young Broker of the Year category.
- New Features:
- Emphasis on increased personalization and advisory services to help young drivers find the appropriate insurance quickly and affordably.
- Partnerships: No information is available
This comprehensive report outlines MyFirst's focus on facilitating cost-effective, personalized insurance solutions for young drivers. With a range of products aimed at different stages of their driving journey, MyFirst is positioned as a customer-centric provider in the niche market of young driver insurance.
