myPOS - Comprehensive Analysis Report

Summary

myPOS, established in 2012, has emerged as a prominent provider of integrated payment solutions, primarily serving small and medium-sized enterprises (SMEs) across Europe. The company's core mission is to empower businesses with innovative and accessible payment tools, enabling them to overcome operational challenges and foster growth. myPOS is dedicated to transforming how businesses accept card payments across all channels—in-store, online, and mobile. By integrating advanced payment technologies with deep industry expertise, myPOS is building a payments ecosystem centered on innovation, flexibility, and growth opportunities. Headquartered in London, myPOS currently supports over 250,000 businesses in more than 35 European countries. A distinctive feature, introduced in 2014, is the pioneering provision of instant settlement of funds into merchant accounts at no additional cost, a significant differentiator from traditional financial institutions.

1. Strategic Focus & Objectives

Core Objectives

myPOS's strategic objectives are centered on supporting SMEs by evolving into a comprehensive, integrated business platform that transcends basic payment acceptance. Key objectives include significant expansion of its market presence across critical European territories, continuous enhancement of its payment technology suite, and a strategic transformation into a full-fledged financial tools provider for SMEs. This includes a focus on modernizing core technology to a modular, API-driven architecture, enabling data-driven insights and AI initiatives, and optimizing merchant onboarding for quicker service activation.

Specialization Areas

The company specializes in omnichannel payment solutions, facilitating card payment acceptance through diverse channels such as physical payment terminals, online checkouts, payment links, and virtual terminals. myPOS leverages its technological capabilities to streamline business operations, boost efficiency, and stimulate growth for enterprises in various sectors, including retail, food & beverage, hospitality, taxi & transportation, and professional services. A critical area of specialization involves the modernization of its technology infrastructure, migrating from a monolithic system to a more modular, API-driven architecture, complemented by a robust data layer for advanced analytics and AI applications.

Target Markets

myPOS primarily targets small and medium-sized enterprises (SMEs) operating across Europe. The company's market positioning strategy emphasizes being both global in its technological scope and local in its service delivery, tailoring solutions to meet the specific requirements of merchants in diverse European countries. This involves expanding products to include revenue-based financing and integrations with local payment methods to cater to specific regional market needs.

2. Financial Overview

Funding History

In November 2023, myPOS was acquired by US private equity firm Advent International. This acquisition, which reportedly valued myPOS at approximately €500 million, was finalized in February 2024. Advent International, with a substantial history of investments in the payments and fintech sectors, established a new entity named "Circle" with myPOS as its foundational component. Prior to this acquisition, myPOS had secured approximately $55.5 million in funding; however, historical accounts suggest varied interpretations of its early financial structures, with some indicating limited external funding rounds before the Advent International deal.

Financial Performance

myPOS has demonstrated strong financial growth. In 2022, the company reported gross revenues of €60 million, marking a 39% year-over-year increase. This growth accelerated further in 2023, with revenues reaching €84 million, effectively doubling over two years. Over 80% of its sales originate from EU markets, and UK sales specifically nearly tripled in 2023, reaching €15 million. In 2022, myPOS achieved an EBITDA of €11 million with a 27% margin. While administrative expenses rose 44% to €43 million in 2023, and staff costs increased 42% to €24 million, the company still posted an operating profit of €2.3 million in 2023. As of year-end 2024, myPOS managed over €300 million in client funds.

3. Product Pipeline

myPOS is actively expanding its product and service offerings, alongside entering new markets, through a series of strategic initiatives:
Expansion of Payment Methods: Integration of regional mobile payment options, such as Satispay in Italy, to enhance the bridge between physical and online shopping experiences for merchants and customers.
Business Financing: A partnership with Liberis allows myPOS to offer revenue-based financing (merchant cash advance) to eligible merchants across 10 European countries, with the United Kingdom being the first market to launch this service.
Cash Register Solutions: The acquisition of French cash register company Toporder in January 2025 signifies a strategic move to reinforce myPOS’s presence in the French retail, food, and beverage sectors by offering integrated payment and cash register solutions.
Tipping Solutions: A strategic partnership with Irish fintech startup JustTip, formed in September 2025, aims to integrate cashless tipping and service charge management technology directly into myPOS card terminals, focusing on compliance with UK and Irish legislation for the hospitality industry.
Technological Modernization: Ongoing efforts are dedicated to transforming the core technology infrastructure from a monolithic system to a more modular, API-driven architecture, including the development of a robust data layer to support advanced analytics and AI initiatives.
Operational Efficiency: The company is finalizing a new data lakehouse aimed at providing real-time data analysis and visualization capabilities, and is integrating a new enterprise resource planning (ERP) system, both planned for 2025 to optimize internal operations.
Optimized Onboarding: In 2024, myPOS streamlined its onboarding process, enabling merchants to register, activate accounts, and commence using services on the same day, significantly accelerating growth in markets particularly like France and Italy.

4. Technology & Innovation

Technology Stack

myPOS's technological platform is built on a modern and robust stack designed for high performance and scalability. Frontend development leverages a combination of React, PHP, Swift for iOS applications, and Java (with an ongoing transition to Kotlin) for Android applications. The backend infrastructure utilizes a mix of C#, .NET, and other high-performance technologies. For its critical data layer, myPOS employs SQL and Python, which are instrumental for processing extensive transaction data and supporting its advanced analytics and AI initiatives.

Proprietary Developments

myPOS distinguishes itself through several proprietary and innovative developments that challenge traditional payment systems:
Omnichannel Payment Platform: A unified and ready-to-use ecosystem that seamlessly facilitates payment acceptance across in-person channels (via various POS terminals, including Android-based devices and SoftPOS solutions), online platforms (online checkout, payment request, payment tag, virtual terminal), and mobile devices.
Instant Settlement: A pioneering feature introduced in 2014, offering merchants immediate access to their funds, including on weekends and holidays, at no additional cost, significantly enhancing liquidity for SMEs.
Proprietary E-money Account: Merchants receive a complimentary e-money merchant account equipped with dedicated multicurrency IBANs, enabling them to accept and manage payments in various currencies with instant fund settlement.
Business Debit Card: A complimentary Mastercard business debit card is issued to merchants, providing convenient and immediate access to their settled funds.

Scientific Methodologies

The company is proactively engaging in scientific methodologies focused on data-driven decision-making and advanced computational techniques. This includes a strategic shift towards a modular, API-driven architecture to facilitate greater agility and integration capabilities. A significant investment is being made in creating a robust data layer to leverage vast transaction data for advanced analytics and artificial intelligence (AI) initiatives, positioning myPOS to become a more data-centric organization and tailor its service delivery more effectively.

Technical Capabilities

myPOS maintains stringent security and compliance standards, meeting PCI DSS Service Level 1 requirements. The company holds Electronic Money Institution (EMI) licenses from the Financial Conduct Authority (FCA) in the UK and the Central Bank of Ireland, underscoring its commitment to secure and compliant payment processing across its operations.

5. Leadership & Management

Executive Team

myPOS is led by a seasoned executive team with extensive expertise across the payments and fintech sectors.
Mario Shiliashki - Chief Executive Officer (CEO): Appointed in April 2024, Mario brings nearly three decades of industry experience. He has held senior leadership positions at PayPal, Mastercard, and PayU, where he notably led PayU GPO through significant growth, M&A activities, and a $610 million exit. He holds an MBA from Harvard Business School.
Matt Komorowski - Chief Revenue Officer (CRO): Joining in July 2024, Matt is responsible for driving revenue growth and sales strategy. He has over 12 years of experience in the payments sector, including a decade at PayPal leading various regional and partnership roles.
Abdenour (Nour) Bezzouh - Chief Technology Officer (CTO): Appointed earlier in 2024, Nour possesses over 25 years of leadership experience in engineering and digital transformation across multiple continents, with a focus on fintech and financial sector technology.
Attila Kulcsar - Chief Financial Officer (CFO): Attila brings nearly 25 years of global finance, strategy, and M&A experience across fintech and other industries. He held leadership roles at PayU GPO (Prosus), Euronet Worldwide, and began his career at BCG.
Oliver Pugh - Chief Product Officer (CPO): Oliver is an experienced product leader with a strong track record in fintech, having held executive roles at Xero, Wise, Dojo, and ComplyAdvantage, focusing on building high-growth product teams.
Maxim Kochnev: Maxim joined myPOS in 2018 as a chief financial officer and currently oversees operational aspects of the business while driving technological and employee growth. He is a CFA charterholder with a background in a Big Four audit firm.
Irfan Rasmally - Chief Operating Officer, Executive Director of myPOS Payments.
Jean Beaubois - Chief Strategy Officer.
Stephane Pilloy - Chief Executive Officer of myPOS Limited.
Rob Hay - Chief Executive Officer of myPOS Payments.
Brian Attwood - Chief Compliance Officer & MLRO of myPOS Payments.
Neil McKenna - Chief Operating Officer of myPOS Limited.

Recent Leadership Changes

myPOS has undergone several significant leadership appointments and changes, particularly following its acquisition by Advent International, signaling a strategic realignment for future growth:
CEO Appointment: Mario Shiliashki was appointed as the new CEO in April 2024. He also joined the company's board of directors, succeeding co-founder Christo Georgiev, who was CEO during the acquisition.
CTO Appointment: Abdenour Bezzouh was appointed as the new Chief Technology Officer earlier in 2024.
CRO Appointment: Matt Komorowski joined the executive leadership team as Chief Revenue Officer in July 2024.
Country Manager Appointments: In July 2025, myPOS announced key appointments to strengthen its regional market leadership:
Alessandro Bocca was appointed Country Manager for Italy, bringing extensive experience from financial services and fintech.
Nicolas Lubeth assumed the role of Country Manager for France, with a strong background in business development.
Michael Ault was appointed Country Manager for the UK, having prior experience founding payment-related ventures.

6. Talent and Growth Indicators

myPOS demonstrates clear growth, reflected in its financial performance and strategic focus on expansion. The company's staff costs increased by 42% to €24 million in 2023, indicating significant investment in its human capital. The current role of Maxim Kochnev, overseeing operational aspects and propelling tech and employee growth, underscores a strategic commitment to workforce development and