Company Market Research Report: Mystery.org
Company Overview
Name: Mystery.org
Mission: To help kids stay curious as they grow up by creating content that excites children about the world around them, encouraging discussion, hands-on exploration, and learning through storytelling.
Founded: In 2014
Founders: Doug Peltz and Keith Schacht
Key People:
- Doug Peltz: Chief Creative Officer, responsible for the vision guiding children's content.
- Keith Schacht: CEO, overseeing business operations and product development.
Headquarters: No information is available
Number of Employees: Approximately 45 employees
Revenue: $13 million in recurring revenue, with expectations to grow to $100 million
What is the Company Known For: Mystery.org is widely known for Mystery Science, an elementary science curriculum adopted by over 50% of U.S. elementary schools, engaging millions of students each month.
Products
Product Overview
1. Mystery Science
- Description: A standards-aligned, hands-on curriculum designed to teach children how to think like scientists.
- Key Features:
- Phenomena-driven instruction for better understanding of scientific concepts
- Integration of writing, discussion, and hands-on exploration
- Lesson + Activity format for various topics like Observing & Asking Questions, Flight & Forces, Habitats, and more.
2. Mystery Doug
- Description: A product that answers weekly popular scientific questions for children.
- Key Features: Provides engaging weekly videos that explain concepts in ways kids can understand and enjoy.
3. Upcoming Product for Home Use
- Description: Currently in development to enable children to explore scientific questions independently outside of a classroom setting.
Recent Developments
- Recent Developments: In 2020, Mystery Science became part of Discovery Education, leading to further development and expansion strategies within that entity.
- New Products Launched: The team is in the process of launching the first product for children to use at home, aiming to provide answers for a million submitted questions.
- New Partnerships: Mystery.org is backed by Y-Combinator and other investors, facilitating the growth and development of its products.
- Expansion: The organization is focusing on expanding its reach beyond science into new subjects and growing its user base both domestically and internationally.
Conclusion
Mystery.org focuses on inspiring and nurturing curiosity in children by providing innovative, hands-on, and engaging educational content. With a clear strategy for growth and expansion, coupled with the support of strong leadership and strategic partnerships, Mystery.org is positioned to significantly impact the educational landscape by creating a unique internet space dedicated to children's exploratory learning.
