MyTherapist.ng Company Profile

Background

MyTherapist.ng is a Nigerian mental health technology startup founded in October 2022 by Oluwaseun Raphael Afolayan and Dedoyin Ajayi. The platform aims to democratize access to mental health services across Nigeria by connecting individuals with licensed therapists through a user-friendly mobile application. Recognizing the significant mental health challenges in Nigeria—where approximately one in four individuals report mental illness, yet only about 10.4% receive treatment—MyTherapist.ng seeks to bridge this gap by offering accessible, affordable, and confidential mental health support.

Key Strategic Focus

MyTherapist.ng's strategic objectives include:

• Enhancing Accessibility: Providing 24/7 access to licensed therapists via a mobile app, ensuring users can receive support anytime, anywhere.

• Affordability: Offering therapy sessions at competitive rates to cater to a broad demographic, including students and low-income earners.

• Comprehensive Services: Integrating various mental health tools such as guided meditation programs, mood trackers, and journals to support users' well-being.

• Corporate Wellness: Delivering tailored mental health programs for organizations to foster healthier work environments.

Financials and Funding

In November 2023, MyTherapist.ng secured $12,000 through the Fate Foundation's Next Economy Business Incubator Program, marking a significant milestone in its growth trajectory. This funding is intended to enhance the platform's capabilities, expand its user base, and develop new features to better serve the Nigerian population.

Pipeline Development

MyTherapist.ng is actively developing and expanding its service offerings:

• Therapy Gifting and Couples Therapy: Introduced features that allow users to gift therapy sessions and access couples counseling.

• Mindspace Community Support Groups: Upcoming feature aimed at fostering peer support among users.

• Student Discounts and Group Therapy Sessions: Initiatives to make mental health services more accessible to students and groups.

• Multilingual Support: Plans to onboard therapists fluent in various languages to cater to Nigeria's diverse population.

• International Payment Options: Enhancing payment flexibility to accommodate users both within and outside Nigeria.

Technological Platform and Innovation

MyTherapist.ng leverages a robust technological platform to deliver its services:

• Mobile Application: Available on both iOS and Android, the app facilitates seamless connections between users and therapists.

• Digital Tools: Features include guided meditation programs, breathing exercises, mood trackers, and journals to support users' mental health journeys.

• Data Security: Ensures confidentiality and privacy through encrypted sessions and secure data handling practices.

Leadership Team

• Oluwaseun Raphael Afolayan: Co-founder and Chief Technology Officer. A seasoned full-stack software developer and technical writer with over five years of experience in building and documenting tech solutions for startups. He also leads the mobile team at Kwara.com, a Kenyan digital banking solution.

• Dedoyin Ajayi: Co-founder and Head of Therapy. A licensed therapist specializing in emotional health, with a diploma in Professional Counseling and certification in Neuro-linguistic Programming. She is pursuing an MSc in Psychology from Liverpool John Moores University, UK, and maintains a thriving private counseling practice.

Leadership Changes

As of June 2025, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The Nigerian mental health sector is experiencing growth, driven by increased awareness and the proliferation of digital health solutions. Despite this, challenges such as stigma, limited access to qualified professionals, and affordability persist.

Competitor Analysis

• Blueroomcare: A Nigerian mental healthtech startup offering therapy services and aiming to provide therapy to everyone with a mental illness.

• Akoma Health: Focuses on connecting users with licensed therapists and providing mental health resources.

• Nguvu Health: Offers mental health services through digital platforms, emphasizing accessibility and affordability.

Strategic Collaborations and Partnerships

In July 2024, MyTherapist.ng partnered with WellaHealth, a Nigerian healthtech company, to integrate micro-health insurance into its platform. This collaboration enables users to access a broader range of health solutions, including telemedicine, malaria tests and medication, and diabetes and blood pressure screening. Initially, this service is available to corporate clients, providing a comprehensive health package covering both mental and physical health.

Operational Insights

MyTherapist.ng differentiates itself through:

• User-Centric Approach: Prioritizing user needs by offering affordable and accessible mental health services.

• Comprehensive Service Offering: Combining therapy sessions with digital tools and resources to support overall mental well-being.

• Strategic Partnerships: Collaborating with healthtech companies to enhance service offerings and reach.

Strategic Opportunities and Future Directions

Looking ahead, MyTherapist.ng plans to:

• Expand Service Offerings: Introduce new features such as community support groups and group therapy sessions.

• Enhance Accessibility: Onboard multilingual therapists and support additional international payment options to cater to a diverse user base.

• Strengthen Partnerships: Engage with Health Maintenance Organizations (HMOs), businesses, and NGOs to broaden service reach and impact.

• Raise Awareness: Continue efforts to de-stigmatize mental health issues through education and advocacy.

Contact Information

For more information, visit the official website: mytherapist.ng

Social Media Profiles:

• Twitter: @mytherapistng

• Instagram: @mytherapistng

• Facebook: MyTherapist.ng

Note: The above contact information is based on publicly available data as of June 2025.