Mythic Leads Company Profile

Background

Overview

Mythic Leads is an independent, full-service marketing agency headquartered in Charlotte, North Carolina. Established in 2013 by David Soliday and Lee James, the agency specializes in delivering integrated marketing solutions that fuse brand strategy with performance marketing to drive growth for ambitious brands. Their client portfolio includes notable names such as Ally Bank, MetLife, Goodwill, and Trane.

Mission and Vision

The agency's mission is to create resonant brand work, implement fast and scalable performance systems, and provide rigorous, holistic measurement, all aimed at achieving tangible business outcomes. Their vision is to redefine modern growth marketing by seamlessly integrating brand and performance strategies to deliver exponential growth for their clients.

Industry Significance

Operating within the advertising services industry, Mythic Leads has established itself as a significant player by combining creative brand development with data-driven performance marketing. This integrated approach has enabled the agency to effectively serve a diverse range of clients, from financial institutions to consumer goods companies, thereby contributing to the evolution of marketing practices in the digital age.

Key Strategic Focus

Core Objectives

Mythic Leads aims to deliver exponential growth for its clients by integrating brand strategy with performance marketing. This approach focuses on creating resonant brand work, implementing scalable performance systems, and providing rigorous measurement to achieve tangible business outcomes.

Areas of Specialization

The agency specializes in several key areas:

Brand Strategy: Developing comprehensive strategies that define brand identity and positioning.

Creative Services: Crafting compelling and innovative creative content across various media.

Media Planning and Buying: Strategically selecting and purchasing media channels to maximize reach and impact.

Social Media and CRM: Engaging with audiences through social platforms and managing customer relationships to build loyalty.

Key Technologies Utilized

Mythic Leads employs a diverse technology stack to support its marketing initiatives, including:

Python and JavaScript: For developing data-driven applications and interactive web experiences.

Content Management Systems (CMS): Utilizing platforms like WordPress and Craft CMS for efficient content creation and management.

Data Analytics Tools: Implementing analytics platforms to measure campaign performance and derive actionable insights.

Primary Markets Targeted

The agency serves a wide array of industries, including:

Financial Services: Partnering with institutions like Ally Bank and MetLife to enhance their market presence.

Consumer Goods: Collaborating with brands such as Trane to drive consumer engagement and sales.

Non-Profit Organizations: Assisting entities like Goodwill in amplifying their missions and outreach efforts.

Financials and Funding

Funding History

As of January 2026, Mythic Leads has raised approximately $13 million in funding over six rounds, with the latest round occurring on March 9, 2023, amounting to $13 million.

Notable Investors

The agency has attracted investments from various venture capital firms and individual investors, including:

Blake Chandlee: A prominent investor known for supporting innovative marketing solutions.

National Science Foundation: Providing funding to support the agency's technological advancements in marketing.

Utilization of Capital

The raised capital has been allocated towards:

Technology Development: Enhancing data analytics capabilities and integrating advanced marketing technologies.

Talent Acquisition: Recruiting top-tier professionals to expand the agency's expertise and service offerings.

Market Expansion: Broadening the agency's reach into new industries and geographic regions to diversify its client base.

Pipeline Development

Key Projects and Initiatives

Mythic Leads is actively involved in several strategic initiatives:

"Next Firsts" Campaign: Developed to attract Amazon's second headquarters to North Carolina, showcasing the agency's capability in large-scale, high-profile campaigns.

Rebranding Efforts: Successfully rebranded the N.C. Dance Theatre into Charlotte Ballet, demonstrating expertise in cultural and institutional marketing.

Anticipated Milestones

The agency is focused on achieving the following milestones:

Client Acquisition: Securing new clients in emerging industries to diversify its portfolio.

Service Expansion: Introducing new marketing services, such as influencer partnerships and advanced data analytics, to meet evolving client needs.

Geographic Growth: Establishing a presence in additional U.S. cities and international markets to broaden its operational footprint.

Technological Platform and Innovation

Proprietary Technologies

Mythic Leads has developed several proprietary tools and platforms, including:

Data Analytics Dashboard: A custom-built platform that provides real-time insights into campaign performance across multiple channels.

Creative Asset Management System: An internal tool that streamlines the creation, approval, and distribution of marketing materials.

Significant Scientific Methods

The agency employs advanced methodologies such as:

Audience Segmentation Algorithms: Utilizing machine learning to identify and target specific consumer segments effectively.

Predictive Analytics Models: Forecasting market trends and consumer behavior to inform strategic decision-making.

Leadership Team

Executive Profiles

David Soliday: Chairman and former CEO. With extensive experience in corporate marketing, David led the agency since its inception, driving its growth and strategic direction.

Lee James: President and Chief Creative Officer. Lee brings a wealth of creative expertise, overseeing the agency's creative vision and execution.

Rachel Cobb: Executive Vice President, Strategy & Planning. Rachel leads strategic initiatives, ensuring alignment between client objectives and marketing strategies.

Scott Luther: Executive Vice President, Head of Media. Scott manages media relations and planning, optimizing media spend for client campaigns.

Beth Prus: Executive Vice President, Account Services. Beth oversees client relationships, ensuring high levels of satisfaction and service delivery.

Tami Morris: Human Resources Director. Tami is responsible for talent acquisition and organizational development, fostering a positive workplace culture.

Ken Baker: Chief Executive Officer since March 2023. Ken's appointment marks a strategic shift towards expanding the agency's technological capabilities and market reach.

Competitor Profile

Market Insights and Dynamics

The marketing agency landscape is characterized by rapid technological advancements and evolving consumer behaviors. Agencies are increasingly integrating data analytics, artificial intelligence, and digital media strategies to deliver personalized and effective marketing solutions.

Competitor Analysis

Key competitors to Mythic Leads include:

Tattoodo: A platform connecting tattoo artists and enthusiasts, offering a unique niche in the market.

Wray Ward: A Charlotte-based agency specializing in brand development and marketing communications.

BooneOakley: An agency known for its creative campaigns and innovative marketing strategies.

Strategic Collaborations and Partnerships

Mythic Leads has engaged in several strategic collaborations, including:

Economic Development Partnership of North Carolina (EDPNC): Serving as the agency of record, Mythic Leads developed the "Next Firsts" campaign to attract Amazon's second headquarters to the state.

Operational Insights

In comparison to its competitors, Mythic Leads differentiates itself through its integrated approach, combining brand strategy with performance marketing to deliver measurable growth. The agency's focus on data-driven decision-making and technological innovation positions it as a forward-thinking player in the marketing industry.