MyWater Pakistan: Company Profile

Background

Overview

MyWater Pakistan is a Karachi-based startup specializing in smart water purification systems that transform tap water into purified, mineralized drinking water. Founded in 2019, the company aims to provide high-quality, sustainable hydration solutions by eliminating the need for plastic bottles. Their innovative approach integrates advanced filtration technologies with user-friendly designs to enhance water quality and promote environmental sustainability.

Mission and Vision

MyWater's mission is to deliver the purest form of mineral drinking water through innovative technology and modern design, while reducing plastic waste and promoting a healthier lifestyle. Their vision is to revolutionize hydration by providing accessible, eco-friendly, and cost-effective water purification solutions.

Industry Significance

Operating within the water purification industry, MyWater addresses critical issues related to water contamination and plastic pollution in Pakistan. By offering an alternative to bottled water, they contribute to environmental conservation and public health improvement. Their smart purification systems align with global sustainability trends and cater to the growing demand for eco-friendly consumer products.

Key Strategic Focus

Core Objectives

• Sustainability: Eliminate the use of plastic bottles by providing a continuous supply of purified water.

• Innovation: Integrate cutting-edge filtration technologies and smart features to enhance user experience.

• Customer Satisfaction: Offer reliable, cost-effective, and user-friendly water purification solutions.

Areas of Specialization

• Smart Water Purification: Developing and distributing advanced water purifiers equipped with IoT capabilities.

• Environmental Conservation: Promoting eco-friendly practices by reducing plastic waste associated with bottled water.

• Customer-Centric Services: Providing maintenance, filter replacements, and real-time water quality monitoring through a dedicated mobile app.

Key Technologies Utilized

• Advanced Filtration Systems: Employing multi-stage purification processes, including dual particle filtration, reverse osmosis, dual carbon filtration, mineralization, and UV disinfection.

• IoT Integration: Utilizing smart sensors and a mobile application to monitor water quality and system performance in real-time.

Primary Markets Targeted

• Residential Sector: Households seeking convenient and sustainable drinking water solutions.

• Commercial Sector: Offices, hospitals, and educational institutions aiming to provide clean water to employees, patients, and students.

• Urban Areas: Cities facing challenges related to water contamination and plastic waste management.

Financials and Funding

Funding History

As of December 2025, MyWater Pakistan has not publicly disclosed specific details regarding its funding history, total funds raised, or recent funding rounds. The company continues to focus on expanding its market presence and enhancing its product offerings.

Notable Investors

Information about individual investors or investment firms backing MyWater Pakistan is not publicly available.

Utilization of Capital

While specific details are not disclosed, it is anticipated that the capital raised has been allocated towards:

• Product Development: Enhancing existing purification technologies and developing new models.

• Market Expansion: Increasing distribution channels and entering new geographic markets.

• Operational Scaling: Strengthening supply chain logistics and customer support infrastructure.

Pipeline Development

Key Pipeline Candidates

MyWater Pakistan is continually developing new models to cater to diverse consumer needs, including:

• Neo Model: A compact and versatile purifier suitable for small kitchens or existing dispensers.

• Terra Model: An advanced, all-in-one purifier designed for homes and offices with a sleek design.

• Solace Model: A universal and versatile purifier ideal for corporate and institutional use.

Stages of Development

All models are in the market-ready stage, with ongoing enhancements based on customer feedback and technological advancements.

Target Conditions

The purifiers are designed to address various water quality issues, including:

• Contaminants: Removal of bacteria, viruses, heavy metals, and other harmful substances.

• Taste and Odor: Improvement of water taste and elimination of unpleasant odors.

• Hardness: Reduction of water hardness to prevent scaling and improve palatability.

Anticipated Milestones

• Product Launches: Introduction of new models to meet diverse consumer needs.

• Market Expansion: Entering additional cities and regions within Pakistan.

• Technological Upgrades: Implementing advanced features in the mobile app for enhanced user experience.

Technological Platform and Innovation

Proprietary Technologies

• Smart Purification System: An integrated system combining multiple filtration stages with IoT capabilities for real-time monitoring.

• Mobile Application: A user-friendly app providing insights into water quality, filter status, and consumption metrics.

Significant Scientific Methods

• Multi-Stage Filtration: A comprehensive process that ensures thorough purification of water.

• IoT Integration: Utilizing smart sensors to monitor and control purification processes remotely.

Leadership Team

Key Executives

• Shahrukh Nadeem: Chief Executive Officer (CEO).

• Ammar Shabbir: Chief Technology Officer (CTO).

• Arsalan Qureshi: Chief Financial Officer (CFO).

• Mehreen Saad: Manager Supply Chain.

• Adnan Ahmed Khan: Production Manager.

• Zeeshan ul Haq: National Sales Manager.

• Khawaja Arham Omer: Regional Sales Manager South B2C.

• Nabeel Ahmed Khan: Manager Operations - South.

• Abdul Rahim: Manager Operations - North & Central.

Professional Backgrounds and Contributions

• Shahrukh Nadeem: As CEO, Nadeem leads the strategic direction and overall operations of MyWater Pakistan.

• Ammar Shabbir: Serving as CTO, Shabbir oversees the technological development and innovation of the company's products.

• Arsalan Qureshi: As CFO, Qureshi manages financial planning, risk management, and financial reporting.

• Mehreen Saad: Responsible for supply chain management, Saad ensures efficient procurement and distribution processes.

• Adnan Ahmed Khan: Manages production operations, focusing on manufacturing efficiency and quality control.

• Zeeshan ul Haq: Leads national sales strategies, driving revenue growth and market penetration.

• Khawaja Arham Omer: Oversees regional sales in the southern B2C segment, enhancing customer engagement and sales performance.

• Nabeel Ahmed Khan: Manages southern operations, ensuring smooth logistical and operational functions.

• Abdul Rahim: Oversees northern and central operations, maintaining operational excellence across regions.

Competitor Profile

Market Insights and Dynamics

The bottled water market in Pakistan is experiencing significant growth, with a projected compound annual growth rate (CAGR) of 11.37%, reaching USD 687.82 million by 2030. This expansion is driven by increasing health concerns over tap water contamination, urbanization, and the demand for convenient hydration solutions.

Competitor Analysis

• PakVitae: A local startup specializing in water filtration systems, PakVitae has gained prominence with its innovative products and substantial investment backing.

• Nestlé Pakistan: A subsidiary of the global food and beverage giant, Nestlé offers bottled water products and has a significant market presence in Pakistan.

• PepsiCo and Coca-Cola: Both multinational corporations provide bottled water options in Pakistan, leveraging their extensive distribution networks.

Strategic Collaborations and Partnerships

MyWater Pakistan has collaborated with various organizations to enhance its market presence and service offerings, including partnerships with local businesses and participation in industry events.

Operational Insights

MyWater differentiates itself by offering a sustainable, cost-effective alternative to bottled water, addressing environmental concerns associated with plastic waste. Their smart purification systems provide real-time water quality monitoring, enhancing customer trust and satisfaction.

Strategic Opportunities and Future Directions

• Market Expansion: Entering new cities and regions within Pakistan to increase market share.