Myworkout Company Profile

Background

Myworkout is a Norwegian health technology company founded in 2014 by a team of serial entrepreneurs and leading researchers from the Nobel Prize-winning faculty at the Norwegian University of Science and Technology (NTNU). The company's mission is to combat global inactivity by providing evidence-based exercise solutions that enhance quality of life.

Key Strategic Focus

Myworkout focuses on delivering scientifically-backed wellness programs aimed at preventing and reversing lifestyle-related diseases. Their core offerings include:

Corporate Wellness Program: A comprehensive program designed to improve employee health and productivity.

Activity Contest: An eight-week challenge encouraging employee participation in physical activities.

Digital Clinic: A digital follow-up service by healthcare professionals for employees with musculoskeletal disorders or at risk of lifestyle diseases.

Financials and Funding

Specific details regarding Myworkout's funding history, total funds raised, and notable investors are not publicly disclosed.

Pipeline Development

Myworkout's primary product, the Myworkout GO app, is developed from over three decades of research. The app is approved by the Norwegian Directorate of Health for measuring biological age in a medical context and is recognized for its commitment to privacy and compliance.

Technological Platform and Innovation

Myworkout's innovation is rooted in its proprietary 4x4 interval training methodology, developed by Professors Jan Hoff and Jan Helgerud. This method has been instrumental in enhancing cardiovascular and functional health across various populations, including athletes and patients with chronic conditions.

Leadership Team

Knut Løkke: CEO and Co-Founder. Løkke has been pivotal in steering the company's vision and strategic direction.

Jan Helgerud: Professor of Medicine and Co-Founder. Helgerud brings extensive research experience in exercise physiology.

Jan Hoff: Professor of Medicine and Co-Founder. Hoff contributes deep expertise in sports science and rehabilitation.

Leadership Changes

There are no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The corporate wellness industry is experiencing significant growth, driven by increasing awareness of employee health and its impact on productivity. Companies are investing in wellness programs to reduce healthcare costs and enhance employee engagement.

Competitor Analysis

Key competitors in the corporate wellness space include:

Wellable: Offers customizable wellness solutions with a focus on holistic employee engagement.

Vantage Fit: Provides an all-in-one corporate health and wellness solution, enabling employers to create engaging wellness programs.

Bright Breaks: A platform addressing the challenges of remote work by offering live well-being sessions and wellness challenges.

Oliva Health: Focuses on therapy and professional coaching to unlock sustainable high performance in employees.

MoveSpring: A fitness tracking platform offering various challenge modes and customizable rewards for corporate wellness programs.

Strategic Collaborations and Partnerships

Specific details regarding Myworkout's strategic collaborations and partnerships are not publicly disclosed.

Operational Insights

Myworkout differentiates itself through its science-based approach, leveraging decades of research to deliver measurable health outcomes. The company's focus on evidence-based solutions positions it uniquely in the corporate wellness market.

Strategic Opportunities and Future Directions

Myworkout aims to expand its global reach by offering digital medicine solutions for diagnoses such as hypertension and multiple sclerosis. The company plans to be the world's first provider of digital medicine for over 35 lifestyle-related diagnoses by 2025.