Nabt App Company Profile

Background

Overview

Nabt App is a Saudi-based agritech startup founded in 2022 by Abdullah Alotaibi. The company operates a business-to-business (B2B) marketplace that directly connects farmers and suppliers with wholesale and retail businesses across Saudi Arabia. Nabt App's mission is to enhance the efficiency, transparency, and sustainability of the fresh produce supply chain, ensuring high-quality products are delivered swiftly to businesses. The company is headquartered in Riyadh and employs between 11 to 50 staff members.

Mission and Vision

Nabt App aims to empower local farmers, support the national economy, and enhance food security in alignment with Saudi Arabia's Vision 2030. By providing a direct link between producers and businesses, Nabt App seeks to revolutionize the fresh produce logistics sector, ensuring rapid delivery and high-quality products.

Industry Significance

Operating within the agritech sector, Nabt App addresses critical challenges in the agricultural supply chain, including inefficiencies, lack of transparency, and sustainability concerns. By leveraging technology to streamline operations, Nabt App contributes to the modernization of Saudi Arabia's agriculture industry, aligning with national goals of economic diversification and food security.

Key Strategic Focus

Core Objectives

Direct Connectivity: Facilitate direct transactions between farmers, suppliers, and businesses, eliminating intermediaries to ensure fair pricing and quality control.

Rapid Delivery: Commit to delivering orders from the farm directly to businesses within 12 hours, ensuring freshness and reducing waste.

Sustainability: Promote sustainable agricultural practices by supporting local farmers and reducing the carbon footprint associated with long-distance food transportation.

Areas of Specialization

Fresh Produce Marketplace: Specializing in the procurement and distribution of fresh fruits and vegetables, Nabt App offers a wide range of products sourced directly from local farms.

Logistics and Supply Chain Management: Utilizing advanced logistics solutions to ensure efficient handling, storage, and delivery of produce, maintaining quality and minimizing waste.

Key Technologies Utilized

E-commerce Platform: A user-friendly digital platform that facilitates seamless transactions between farmers and businesses.

Cold Storage Facilities: State-of-the-art facilities to maintain the freshness and quality of produce during storage and transit.

Data Analytics: Employing data-driven insights to optimize supply chain operations, forecast demand, and manage inventory effectively.

Primary Markets Targeted

Wholesale and Retail Businesses: Including supermarkets, restaurants, hotels, and catering companies seeking reliable sources of fresh produce.

Local Farmers and Suppliers: Providing them with a direct route to market, ensuring fair pricing and timely payments.

Financials and Funding

Funding History

In October 2024, Nabt App successfully closed a seed funding round, raising SAR 5.63 million (approximately USD 1.5 million). The round was led by Merak Capital, a Riyadh-based technology-focused investment firm, with participation from key angel investors.

Utilization of Capital

The funds are intended to accelerate product development, enhance technological infrastructure, and expand market reach within Saudi Arabia. This investment supports Nabt App's commitment to transforming the fresh produce supply chain and contributing to the Kingdom's food security objectives.

Pipeline Development

Key Initiatives

Distribution Center Expansion: In August 2025, Nabt App inaugurated a new distribution center in Riyadh, equipped with advanced cold storage and sorting facilities to improve logistics and service delivery.

Digital Auction Platform: Launched "Nabt Auction," a digital platform designed to streamline the bidding process for fresh produce, catering to wholesalers, food companies, and restaurants.

Anticipated Milestones

Market Expansion: Plans to extend services to additional regions within Saudi Arabia, enhancing accessibility for businesses and farmers.

Technological Enhancements: Ongoing development of AI-driven solutions to further optimize supply chain operations and predict market trends.

Technological Platform and Innovation

Proprietary Technologies

E-commerce Platform: A robust digital marketplace facilitating direct transactions between farmers and businesses.

Cold Chain Logistics: Advanced cold storage and transportation solutions ensuring the freshness and quality of produce.

Significant Scientific Methods

Data Analytics: Utilizing data-driven insights to optimize supply chain operations, forecast demand, and manage inventory effectively.

Machine Learning Algorithms: Implementing predictive analytics to anticipate market trends and consumer preferences.

Leadership Team

Key Executives

Abdullah Alotaibi: Founder and CEO. An entrepreneur with expertise in AgriTech, FinTech, technology, design, e-commerce, machine learning, and creative coding.

Giva Kuppusamy: CEO. A biotechnology entrepreneur recognized as EY Entrepreneur of the Year, focusing on building AI-driven aquaculture for a climate-resilient future.

Meshaal Alrubaysh: Chief Legal Officer.

Fahad Allibdi: Chief Technology Officer and Co-Founder.

Leadership Changes

No significant leadership changes have been reported in recent times.

Market and Competitor Profile

Market Insights and Dynamics

The Saudi Arabian agritech sector is experiencing rapid growth, with the agricultural market valued at USD 18.77 billion in 2024 and projected to reach USD 24.14 billion by 2029, reflecting a compound annual growth rate (CAGR) of 5.20%.

Competitor Analysis

Marj: An online marketplace operating in Jordan, delivering greenery since 2019.

Nabteh.com: An online plant shop operating in Jordan, delivering greenery since 2019.

Trenjh: An application empowering local fruits and vegetables to sell online.

Nabatdelivery: A platform offering agricultural services and products.

Fama App: A service for buying fresh produce and meat directly from the farm.

Strategic Collaborations and Partnerships

Sunbolah FoodTech Accelerator: Nabt App is part of this program launched by the Ministry of Environment, Water, and Agriculture to support agritech startups through resources aimed at innovation and growth in the sector.

Saudi AgriFood Tech Alliance (SAFTA): Nabt App has officially joined SAFTA, a national coalition dedicated to driving innovation and collaboration across the agrifood ecosystem in Saudi Arabia.

Operational Insights

Nabt App's direct-to-business model differentiates it from competitors by eliminating intermediaries, ensuring fair pricing, and maintaining product quality. The company's rapid delivery commitment and technological infrastructure provide a competitive edge in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

Market Expansion: Plans to extend services to additional regions within Saudi Arabia, enhancing accessibility for businesses and farmers.

Technological Enhancements: Ongoing development of AI-driven solutions to further optimize supply chain operations and predict market trends.

Sustainability Initiatives: Continued focus on promoting sustainable agricultural practices and supporting local farmers to strengthen food security.

Future Business Directions

Nabt App aims to become a leading platform in the Middle East for fresh produce logistics, leveraging technology to create a more efficient and sustainable agricultural supply chain.

Opportunities for Expansion

Potential for regional expansion into neighboring countries with similar agricultural landscapes and market needs.

Positioning for Future Objectives

Nabt App's commitment to innovation, quality, and sustainability positions it well to achieve its future objectives and contribute significantly to the agricultural sector's growth and modernization.