naPorta® Company Profile

Background

Overview

naPorta® is a Brazilian logistics technology company founded in 2021, dedicated to bridging the delivery gap in underserved communities, particularly favelas, by providing reliable and accessible last-mile delivery services. The company leverages technology and local knowledge to ensure that residents in hard-to-reach areas can receive e-commerce products directly at their doorsteps.

Mission and Vision

The mission of naPorta® is to democratize access to e-commerce by overcoming logistical challenges in restricted areas, thereby promoting social inclusion and economic development. Their vision is to create a more equitable society where all individuals, regardless of their geographic location, have equal access to goods and services.

Primary Area of Focus

naPorta® specializes in last-mile delivery solutions for e-commerce businesses, focusing on communities with limited access due to infrastructure challenges, such as narrow alleys, lack of formal addresses, and complex geography. By addressing these challenges, naPorta® enables businesses to reach a broader customer base and empowers residents in underserved areas.

Industry Significance

In Brazil, approximately 17 million people reside in favelas, and over 36 million individuals face significant delivery restrictions. naPorta® plays a crucial role in unlocking this market potential by providing tailored logistics solutions that cater to the unique needs of these communities, thereby contributing to the growth and inclusivity of the e-commerce sector.

Key Strategic Focus

Core Objectives

• Inclusive Delivery Services: Offer reliable and efficient last-mile delivery solutions to underserved communities, ensuring that all residents have access to e-commerce products.

• Community Empowerment: Create employment opportunities and promote economic development within local communities by hiring and training local residents as delivery personnel.

• Technological Innovation: Utilize advanced technologies, including AI and digital addressing systems, to optimize logistics operations and enhance service quality.

Specific Areas of Specialization

• Last-Mile Delivery: Specialize in delivering products directly to consumers in areas with limited access, overcoming traditional logistical barriers.

• Digital Addressing Solutions: Develop and implement digital postal codes to accurately map and deliver to locations lacking formal addresses.

• Community Integration: Integrate local residents into the logistics process, fostering a sense of ownership and ensuring culturally sensitive service delivery.

Key Technologies Utilized

• Digital Postal Codes: In partnership with Google, naPorta® has developed a "Digital Zip Code" system using Google's Plus Codes technology, enabling precise geolocation in areas without formal addresses.

• Artificial Intelligence: Employ AI to optimize delivery routes, predict demand, and enhance operational efficiency, ensuring timely and accurate deliveries.

Primary Markets or Conditions Targeted

• Underserved Communities: Focus on favelas and peripheral areas in major Brazilian cities, particularly Rio de Janeiro and São Paulo, where traditional delivery services are limited or nonexistent.

• E-commerce Businesses: Partner with online retailers seeking to expand their reach into previously inaccessible markets, offering tailored logistics solutions to meet the needs of diverse customer bases.

Financials and Funding

Funding History

• Initial Funding: In December 2021, naPorta® secured an initial investment of R$ 300,000 from accelerators WOW and LGA Ventures, enabling the company to establish its operations and develop its technological platform.

• Subsequent Funding: The company is in the process of structuring its second round of investments to support its expansion plans and further technological development.

Total Funds Raised

As of the latest available information, naPorta® has raised a total of R$ 300,000 in funding. Details regarding subsequent funding rounds and total funds raised are not publicly disclosed.

Notable Investors

• WOW: An accelerator and investor supporting innovative startups in Brazil.

• LGA Ventures: A venture capital firm focusing on early-stage investments in technology-driven companies.

Intended Utilization of Capital

The funds raised are primarily allocated towards:

• Technological Development: Enhancing the digital postal code system and integrating AI capabilities to improve logistics operations.

• Operational Expansion: Increasing the number of communities served and scaling delivery operations to meet growing demand.

• Community Engagement: Investing in training programs and employment opportunities for local residents to foster community development.

Pipeline Development

Key Pipeline Candidates

naPorta® is continually expanding its service offerings to include:

• Reverse Logistics: Providing solutions for returns and exchanges, ensuring a seamless experience for customers in underserved areas.

• Scheduled Deliveries: Offering time-specific delivery options to accommodate the diverse needs of customers.

• Pick-up Points: Establishing local hubs where customers can collect their orders, enhancing convenience and accessibility.

Stages of Development

These services are in various stages of development, with pilot programs underway in select communities. The company plans to roll out these services more broadly as operational capabilities expand.

Target Conditions

The pipeline services aim to address:

• Delivery Challenges: Overcoming logistical barriers in areas with limited infrastructure.

• Customer Convenience: Providing flexible delivery and collection options to meet the needs of diverse customer bases.

Relevant Timelines

Specific timelines for the full implementation of these services are not publicly disclosed. However, the company is actively working on scaling these offerings in alignment with its growth strategy.

Technological Platform and Innovation

Proprietary Technologies

• Digital Postal Codes: naPorta®'s "Digital Zip Code" system, developed in partnership with Google, enables precise geolocation in areas lacking formal addresses, facilitating accurate and efficient deliveries.

Significant Scientific Methods

• AI-Driven Logistics Optimization: Utilizing artificial intelligence to analyze delivery data, optimize routes, and predict demand, thereby enhancing operational efficiency and service reliability.

Leadership Team

• Katrine Scomparin: Co-Founder and Chief Marketing Officer (CMO). With over 11 years of experience in marketing and growth, Katrine has worked with global brands like Nestlé, Ambev, and Pernod Ricard. She holds an MBA in Digital Intelligence and Business and was recognized as an MIT Innovator Under 35.

• Leonardo Medeiros: Co-Founder and Chief Operating Officer (COO). Leonardo brings extensive experience in operations and logistics, focusing on optimizing delivery processes and scaling operations to meet market demands.

• Rodrigo Yanez: Co-Founder and Chief Financial Officer (CFO). Rodrigo has over a decade of experience in financial management, overseeing the company's financial strategy and ensuring sustainable growth.

• Sanderson Pajeú: Co-Founder and Chief Executive Officer (CEO). Sanderson has a background in entrepreneurship and impact business, leading naPorta® with a focus on social impact and community engagement.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within naPorta®'s leadership team.

Competitor Profile

Market Insights and Dynamics

The logistics and delivery market in Brazil is experiencing rapid growth, driven by the expansion of e-commerce and the need for efficient last-mile delivery solutions. However, challenges persist in reaching underserved communities due to infrastructure limitations and logistical complexities.

Competitor Analysis

• Delivery das Favelas: A logistics platform focusing on delivering to favelas and surrounding areas, similar to naPorta®'s mission.

• Cabenocarro: Provides parcel delivery services through individuals traveling to specific destinations, offering an alternative delivery model.

• Delivver Co: Offers real-time package tracking and delivery services, competing in the same logistics space.

• Welivery: A last-mile logistics platform for e-commerce, providing delivery solutions in urban areas.

• Frete.com: The largest road freight transport platform in Latin America, offering a wide range of logistics services.

Strategic Collaborations and Partnerships

• Riachuelo: In July 2025, naPorta® formalized a partnership with Riachuelo, a major Brazilian retailer, to facilitate e-commerce deliveries in Rio de Janeiro's West Zone. This collaboration has expanded naPorta®'s reach and service offerings.